Data space the key to manage and analyze large scale information
In a world where data is growing at breakneck speed, organizations that know how to manage them become digital leaders . Having the information is not enough, the real value is in connect it, analyze it and transform it into actionable knowledge . The DATA SPACES are the key to this change, enabling secure, interoperable and controlled information sharing, breaking down silos and powering advanced technologies such as artificial intelligence and virtual twins . In this blog you will discover what is a data space , You will learn how it works, what its key components are, why it is the future of digital transformation and how to drive it through technology. In addition, you will see how Imascono converts data into actual value through technology consulting and immersive technologies, helping organizations transform information into innovation, efficiency and sustainable competitive advantage.
The new value of data in the digital era
In today's digital economy, data has become one of the most valuable assets for organizations. It is all about collecting large volumes of information, and the goal is to know how to interpret it, connect it and convert it into actionable knowledge . Well-managed data drives decision making, improves operational efficiency and enables more personalized and intelligent experiences. However, many companies continue to operate with traditional models based on large information documents, disconnected systems and limited data governance. This means that, despite the availability of a lot of information, its real value is diluted. In this context, the need arises to new strategies with technologies to manage, share and exploit data in a secure, interoperable and scalable manner . This change in methodology positions the data space as a key piece in the digital transformation. An approach that makes it possible to activate data, integrate it with advanced technologies such as analytics, data analytics and artificial intelligence or virtual twins , and turn information into a real competitive advantage.
What is a data space and why is it revolutionizing information management?
A data space is a digital environment that allows information to be shared and managed in a secure, interoperable and controlled , both within an organization and between different stakeholders. Understand what is a data space means assuming a new model in which data ceases to be isolated in closed systems and becomes a connected asset, accessible and ready to generate real value, always maintaining sovereignty and control over the information. This approach is revolutionizing information management by enabling collaborative data ecosystems. Data spaces facilitate real-time analysis, the integration of multiple sources and the application of advanced technologies such as artificial intelligence or virtual twins. All this allows organizations to make smarter decisions, accelerate their process, build competitive advantages, anticipating their demand, all these decisions are based on the strategic use of data.
How a data space works: key components
A data space is not just a repository of information, it is a intelligent ecosystem designed to allow data to flow in a secure, efficient and scalable manner. Its operation is based on the combination of several essential components that ensure that information can be shared, analyzed and exploited without losing control or integrity. Among the key components stand out: Governance and access control: Each piece of data has clear rules about who can view, modify or share it. This ensures trust and data sovereignty in collaborative environments. Interoperability: It connects heterogeneous systems, platforms and organizations, making it easier for data to be understood and integrated without friction. Security and privacy: Through technology blockchain , In addition, advanced encryption, anonymization and compliance standards are applied, ensuring that sensitive information is handled with total protection. Scalable infrastructure: Capable of processing large volumes of information in real time, adapting to data growth and business needs. Analysis and visualization tools: They facilitate the transformation of data into actionable knowledge, supporting everything from operational decision making to innovation based on virtual twins and advanced simulations. These components make a data space much more than storage , The information is a dynamic environment where the information connects the data management with the technological innovation , to get the most out of the organizations.
The future of data spaces: an opportunity to lead digital transformation.
The future of DATA SPACES is closely linked to the digital transformation of enterprises. As volumes of information grow and organizations look to compete in increasingly fast-paced and connected markets, having a data space becomes a key strategic advantage . It's not just about storing or analyzing data, but about creating an ecosystem where information flows in a secure, sustainable, actionable way. Trends point to data spaces that are becoming more and more interoperable, collaborative and based on artificial intelligence , The company is able to connect organizations, sectors and technological platforms. This will allow the creation of innovation ecosystems , where shared data feeds into advanced solutions such as virtual twins, predictive analytics, big data and intelligent automation . Companies adopting this vision will not only optimize processes and reduce risks, but will also be able to leading the digital transformation , The information is a real driver of growth, efficiency and sustainable competitive advantage.
How Imascono drives data value through virtual twins
At Imascono we know that the importance of data is how they are managed and applied to drive innovation and efficiency . Our technology consulting helps organizations design and structure their data spaces, ensuring that information flows securely, interoperably and aligned with strategic business objectives. In addition, our virtual twins data from these spaces are used to visualize and simulate real scenarios in real time , from industrial processes to complex infrastructures. This capability allows transforming information into actionable knowledge, facilitating fast, accurate and evidence-based decisions. Combining technology consulting and data management , turns data into a real driver of value. Thanks to our methodology of applied imagination we will accompany you throughout the process, in addition we will also promote innovation and the correct use and application of each technology in a personalized way. At Imascono we are ready to help you design and implement your data space and make the most of them. In addition, our team will accompany you every step of the way, turning information into strategic decisions, innovation and sustainable competitive advantages. Contact with us today and take the next step towards the digital transformation of your organization.
Interactive mock-up: the leading tool for selling real estate projects
In an increasingly competitive real estate market, real estate developers interactive models is positioned as the ultimate tool to captivate and convince to prospective buyers. More than just a simple visualization, they offer an interactive experience where the customer can explore, personalize and experience the project first-hand before it even exists. The result: an immediate emotional connection and faster, more confident decision-making. In this article you will discover how this innovative technology is revolutionizing the way real estate projects are presented and sold. Whether from Virtual Reality designed mock-ups or Virtual Twins accessible from URL, the latest advances in technology in Real Estate open up a new range of possibilities when it comes to publicizing the spaces for sale.
What is an interactive model and how does it revolutionize real estate sales?
If we look at its definition, an interactive model is a digital and/or virtual tool that allows to visualize and explore real estate projects in an immersive and intuitive way, in first person and adapting in real time all relevant elements. constructive and decorative level. The idea is to go beyond static plans and paper, interactive models allow you to adapt the space to the requests of each visit, which increases the emotional connection and sense of belonging. You can no longer just imagine how you would renovate or decorate the property, now you can see it thanks to technology. Through screens, augmented or Virtual Reality, the customer can walk through spaces, customize them, and experience a realistic experience before they are built. .
Difference between a traditional model and an interactive model
Traditional models, while visually stunning, are limited in terms of flexibility and upgradeability. They are physical, static and costly to modify, making them difficult to adapt to changes or adjustments over time. In addition, their scope is reduced, as they only allow a static view and do not offer interactivity or in-depth exploration of the available options. On the other hand, the interactive models represent a significant evolution in the visualization of real estate projects. Thanks to advanced technologies such as Augmented Reality, Virtual Reality and web-based virtual twins, these mockups not only allow for real-time interaction, but are also easily updatable and customizable. Users can explore different design configurations, interiors and locations dynamically, remotely and in real time, providing a much more complete and reliable experience. In addition, its ability to show a higher level of detail and provide more informed decisions amplifies the confidence and interest of potential buyers. For more information, we invite you to visit our post about Technology trends in Real Estate .
Main features and functionalities of interactive models
Interactive models are much more than a digital representation, are a more engaging and powerful selling tool They enhance the personalization and at the same time the emotional connection of the clients with the spaces. They combine technology and design showing the real estate project in an innovative, persuasive and more accessible way than before. These are some of its key functionalities:
Real-time interactivity
Interactive mock-ups allow for real-time interaction, giving users a more immersive and dynamic experience when exploring a real estate project. Thanks to these digital tools both real estate agencies and the users themselves can modify aspects of the design, visualize interiors, change materials or choose different room configurations in real time . Move around the space, change perspectives, consult floor plans, see views from a particular floor, or switch between day and night to see how natural light hits. This ability to interact with the model in an immediate and personalized way not only improves understanding of the project, but also facilitates faster and more informed decision making, as stakeholders can see the results of their choices instantly, creating a much more complete and confident experience in the buying process.
Remote accessibility
Remote accessibility is one of the main advantages of interactive models, as it allows users to view real estate projects from anywhere in the world. Going a step beyond just static photographs and videos. Whether through a tablet, a computer or VR glasses, customers can accessing the model in real time without the need to be physically present . This not only significantly expands the commercial reach, but also streamlines the decision making process, allowing potential buyers to evaluate different design options and property features in a convenient and efficient manner, without the logistical constraints of traditional tours. In this way, any place is turned into a virtual showroom accessible 24 hours a day, 7 days a week. An example of this can be found in the virtual twin of the Rafa Nadal Academy by Movistar which allows us to travel virtually to Manacor (Mallorca) to visit all the facilities of the tennis academy. We invite you to visit our post Bitácora → Digital Twin 4.0. in the real estate sector
Detailed 3D representation
Gracias a la tecnología 3D de alta calidad, estas maquetas recrean con precisión cada aspecto del proyecto: desde la fachada hasta los interiores, pasando por zonas comunes, paisajismo y el entorno urbano. Todo en una estética realista que genera confianza y enamora a primera vista, es decir, el cliente puede ver cómo será su futuro hogar como si ya estuviera construido. Esta representación puede adaptarse a todo tipo de soportes: desde la Realidad Virtual (maqueta virtual interactiva), donde recorres la maqueta real en primera persona a través de las gafas. En Virtual Spaces, como la casa virtual de Lékué donde visitas los diferentes espacios en formato web y a través de avatares. O, incluso, como Virtual Twins o infografías, donde ves la maqueta digitalizada. Ya sea de la casa, del vecindario o de la ciudad entera. Un ejemplo de ello lo encontramos en la maqueta 3D desarrollada para Certest, donde se han virtualizado al detalle sus más de 25.000 m².
Outstanding benefits of interactive mock-ups for real estate projects
In a market where first impressions are crucial, interactive mockups have become essential tools to captivate customers from the first click. These mockups not only present a project, but transform it into an immersive experience that informs, excites and facilitates decision making. Their main benefits are detailed below:
Increased customer collaboration
Interactive models allow customers to be actively involved in the decision-making process. It is no longer a matter of just observing, but of participate dynamically: the client can choose locations, compare options, simulate finishes or explore views at different times of the day. This active interaction fosters greater commitment, generating trust and creating a stronger emotional connection with the project. In this way, the client ceases to be a spectator and becomes a protagonist of the process.
Increasing the attractiveness and personalization of the experience
The technology behind the interactive models allows for complete customization of the tour, showing only what is most relevant to the buyer's profile and even adapting the interior design to their preferences. . This flexibility not only increases the attractiveness of the project, but also makes each visit unique, close and memorable. The personalized experience ensures that each client feels catered to their specific needs, elevating the perceived value of the project.
Deeper understanding of the project
Forget about complicated floor plans and abstract descriptions. With an interactive model, the client can clearly visualize and understand what the space will look like, how the different areas are connected and what will be experienced when living in it. This clear and visual representation speeds up the decision-making process, reducing uncertainties and facilitating the purchase by providing a complete and detailed view of the future home or property.
Imascono as your strategic partner
In an industry where innovation makes the difference, in Imascono we turn technology into a sales tool emotional, immersive and disruptive . We are experts in creating state-of-the-art interactive models that transform architectural projects into unique digital experiences. Our approach brings together 3D design, Extended Reality and Artificial Intelligence for offer customized solutions that the client falls in love with from the first second. We work hand in hand with you to understand your vision and turn it into an effective tool for your company. Want to take your real estate projects to the next level with an interactive mockup that really makes an impact? At Imascono we are ready to help you create experiences that make a difference. Contact us at and discover how we can transform your vision into an innovative and engaging sales tool.
Metaverse in medicine: applications and the future
The Metaverse or, as we call them in Imascono, the virtual spaces, are transforming medicine in ways that seemed unimaginable a few years ago. From the medical training with hyper-realistic simulations to the virtual medical consultation through AI avatars, This and other immersive technologies are revolutionizing the healthcare sector. Its main benefits include the cost reduction management and training, the global access to medical resources y la personalization of treatments for the patient creating a more efficient and accessible healthcare system. However, this progress is not without its challenges . In this article we explore how this technology is changing the landscape of medicine and what challenges and opportunities await us in the future .
Areas of application of the Metaverse in the health sector
El mundo virtual, encabezado por la tecnología web inmersiva del Metaverso, está abriendo un nuevo abanico de posibilidades en la medicina y, en especial, en la formación de los profesionales sanitarios y en la atención al paciente. Gracias a los espacios virtuales, los profesionales de la salud ahora pueden entrenar, innovar y brindar atención médica más allá de una app, una web o una videollamada. En estos Virtual Spaces los pacientes pueden entrar en un hospital o centro ambulatorio virtual donde acceder a toda la información y recursos del centro. De forma mucho más intuitiva y cercana, como en el proyecto de virtualización de sus instalaciones desarrollado por el San Juan de Dios Hospital. A continuación, queremos compartir contigo las principales áreas de aplicación del Metaverso en el sector sanitario. Tanto a nivel veterinario como medicina humana o dental e incluso seguros médicos. El Metaverso permite abrir nuevos campos hasta ahora inimaginables.
Medical consultation in the Metaverse
The medical consultation in the Metaverse allows access to medical care from home, without long waits. Through secure and private virtual consultations professionals interact in real time with patients, eliminating geographic barriers and offering access to specialists, even in rural areas or developing countries. This technology is revolutionizing medical care, providing faster and quality access. In this sense, the Artificial Intelligence applied to the healthcare field takes on special relevance, especially in the first diagnosis, in the symptom consultation. Here, it helps the patient to determine which specialist to contact and at the same time, it makes a small report of the conversation held with the patient to speed up and facilitate the doctor's dealings with the patient in his subsequent visit. To learn more about AI in medicine we recommend you to visit our post Main benefits of the use of Artificial Intelligence in healthcare
Medical training
Medical training is one of the fundamental pillars of evolution in the healthcare sector, and the Metaverse is taking this process to a whole new level. Imagine performing surgery without physically being in an operating room, or studying human anatomy with a precision and detail never seen before. Thanks to immersive virtual environments and interactive infographics In this way, doctors and students have access to hyper-realistic simulations that allow them to practice procedures without any risk. In the Metaverse, future healthcare professionals can interact with 3D models of organs, perform virtual surgery or attend lectures and workshops from anywhere in the world. This not only optimizes learning time, but also makes training more accessible, regardless of geographic location or available resources. As an example, we would like to highlight the Virtual Training developed by Boehringer Ingelheim for the training of healthcare professionals in the handling of its latest vaccine. You may be interested in → Virtual Reality and medicine: applications in the healthcare sector
Desarrollo de medicamentos
The drug development process has historically been long and costly. However, the Metaverse is changing the way these investigations are conducted . Using 3D simulations and models, researchers can more efficiently analyze how drugs interact through simulations of the human body. This reduces testing time and the need for costly early-stage clinical trials. This virtual environment also allows the creation of interactive laboratories where scientists can visualize the behavior of molecules and compounds in real time. The Metaverse opens doors to personalized treatments based on massive data analysis and predictive modeling . An example of this type of simulations can be found in the international company Merz Aesthetics The company specializes in aesthetic medicine and, through Virtual Reality, shows both patients and doctors the impact of their treatments in a simulated way.
Immersive diagnostics and therapies for patients
The Metaverse is marking a before and after in the field of health and medicine The new treatment opportunities for a variety of physical and psychological conditions. Through immersive virtual environments, patients can experience simulations that allow them to interact with controlled scenarios and therapeutic exercises, and even receive more accessible and personalized medical care . These experiences provide a safe and comfortable space for patients, facilitating rehabilitation, cognitive therapy and desensitization processes, without the need to travel. A clear example of this application is the Apetest project launched by the Aragon Health Research Institute focused on the early detection of eating disorders (ED) in adolescents. This pilot project combines gamified technology and accessibility with clinical questionnaires to identify early possible cases of ED. Facilitating interaction with children and adolescents in the detection of cases of juvenile mental health.
Benefits of the Metaverse in medicine
The Metaverse is revolutionizing the field of medicine, providing innovative solutions for diagnosis, treatment and medical education. Through interactive virtual environments and realistic simulations, healthcare professionals can improve the accuracy of their interventions, while patients access immersive therapies and rehabilitation in a more accessible and personalized way. In this section, we will explore how the Metaverse is transforming medicine and what concrete benefits it is bringing to patients and healthcare professionals.
Reducción de costes
The Metaverse is helping to reduce costs in the healthcare sector, something that benefits both institutions and patients. By implementing immersive technologies, healthcare institutions are able to reduce expenses associated with training, at least in the first introductory topics where the important thing is to know each area of an operating room or the correct process of handling a drug. In addition, the Metaverse eliminates travel and logistical costs We have a strong commitment to the health system, both in terms of training and also in terms of patient care in the case of one-off consultations. All this contributes to a more sustainable and efficient healthcare system. We invite you to visit the post → Potential of Augmented Reality in Medicine
Global access to medical resources
One of the greatest benefits of virtual environments is their ability to democratize access to medical resources. Thanks to virtual platforms, anyone, no matter where they are located, can access specialized treatments, medical consultations and high-level training. . This is especially crucial in rural areas or countries with less medical infrastructure. One of the most noteworthy examples in this area is the case of the Royal Canin and MSD Animal Health Virtual Congress two of the largest veterinary product companies joined forces to offer more than 20 hours of virtual lectures with the country's leading veterinary experts.
Main challenges of the Metaverse in health and medicine
A pesar de sus promesas transformadoras, la implementación del Metaverso en el ámbito médico presenta diversos retos.
La privacidad de los datos es uno de los más importantes, ya que la digitalización de la información médica debe cumplir con estrictos estándares de seguridad y ciberseguridad para garantizar la confianza de pacientes e instituciones.
La adaptación de los profesionales de la salud también es crucial, pues requiere capacitación en el uso de nuevas tecnologías inmersivas y en la integración de estos sistemas como aliados en la atención y formación médica.
Además, existe el riesgo de que las brechas tecnológicas agraven las desigualdades, especialmente en regiones con acceso limitado a infraestructura digital, lo que exige planes estratégicos para garantizar una adopción equitativa.
At Imascono we are specialized in the development of Virtual Spaces , virtual spaces and gamified environments focused on companies. User-empowered online worlds In addition, pre-sales are gamified and the mechanics of video games and the Metaverse are incorporated into the value proposition of the companies. Interested in learning more about virtual spaces and how to use them? Go to contact with us and our team of engineers and designers will be happy to answer all your questions.
Impact of smart cities today
It is not only companies that use Big Data and other emerging technologies to optimize their operation and increase their productivity and competitiveness to deliver the best result to their customers. The governments and public administrations also rely on technology to offer the best services to both citizens and companies operating in their territories. This results in the origin of the smart cities . These smart cities are seeking to digitally transform their activities. Leveraging the ICT The company's information and communication technologies, in order to improve the service they offer, the public welfare the sustainability and the economic development . In today's article we will analyze what makes a city a smart city The most widespread technologies among public administrations and their impact on citizens.
What are smart cities?
The smart cities are urban environments designed to improve the quality of life of their inhabitants through the use of advanced and sustainable technologies. . They integrate digital systems and innovative solutions that enable more efficient management of resources, public services and infrastructure, optimizing the urban experience. Through the use of Internet of Things (IoT) , Big Data , Artificial Intelligence These cities not only seek to modernize infrastructure, but also to foster a more sustainable, safe and connected environment. This encompasses various aspects ranging from the urban mobility to energy management through public safety and citizen participation. Through sensors and automated systems, it is possible to monitor and manage, in real time, aspects such as the traffic, energy consumption, waste, and air quality. The company's operations are based on the use of natural resources, guaranteeing a better quality of life for citizens and a more rational use of resources. You can learn more about this topic in our post → Smart destinations, what are they and what are their characteristics? . The smart and sustainable cities are transforming the way we live, work and interact with each other. creating communities that are more accessible and prepared for the challenges of the future. With a focus on innovation and efficiency, smart cities are leading the way to a smarter and more responsible urban future. For example, we found the great project of the Virtual Flower Offering of the Zaragoza City Council . The largest project of a public administration in relation to the Metaverse and virtual worlds. A 3D recreation of the touristy Plaza del Pilar to virtualize the city's festivities.
Main characteristics of smart cities
This infrastructure must be designed to provide citizens with an environment conducive to economic, personal, social and cultural development, incorporating elements such as the following interconnection of homes and utilities, as well as mobility and entertainment options. Next, we will discover the key features that define these places of the future.
Sostenibilidad
It is one of the fundamental pillars of smart cities. These cities promote the responsible use of natural resources and seek to minimize environmental impact through green solutions. This includes the use of renewable energy, efficient water management, electric mobility and green buildings. In addition, practices such as smart recycling and waste reduction are encouraged, helping to create a healthier urban environment. The green cities are a reflection of a future in which urban growth and environmental conservation go hand in hand.
Intelligent Tourism
Technological tools such as IoT sensors, AI avatars or virtual spaces are also transforming tourism in various ways. Redefining and improving the traveler experience and optimizing destination management. Smart tourist destinations are characterized by their advanced technological infrastructure, which ensures sustainable development and improves visitor interaction with the environment. Thanks to tools such as the Artificial Intelligence and interactive web applications These destinations allow tourists to enjoy personalized experiences and easy access to information and services. From Imascono we can help you to improve your company in this sector through our technology solutions in tourism .
Datos de IoT
The Internet of Things (IoT) is the set of technological solutions that enable efficient management of smart cities. Sensors and connected devices collect large amounts of data in real time, which are analyzed to improve various urban aspects, from traffic to air quality. These devices can communicate with each other with centralized systems, facilitating automation and analysis. Imascono has developed the Iris 360° project for Libelium, a virtual twin or virtual twin that explains loT technologies for city control. From this interactive infographic, City Councils can get a closer look at their solutions for water quality control The system can also be used to measure low-emission zones, or to manage parking spaces.
Creation of competitive environments
Smart cities seek to create a optimal business ecosystem that integrate features that foster innovation and competitiveness. They have an advanced technological infrastructure that includes high-speed networks and IoT connectivity, allowing companies to operate and grow efficiently. An example of this may be the initiative of the Zaragoza City Council and the Chamber of Commerce to enhance the attractiveness and digitalization of the different commercial areas under the citizen project Paseos Comerciales. Where the Connected Art stands out as one of the interactive experiences in Augmented Reality where the culture, history and art of the different promenades of the city connect with visitors and give a new life to the neighborhoods.
Use of intelligent technologies
The smart technologies such as Artificial Intelligence, machine learning, Big Data or Business Intelligence in the field of smart cities involve the optimization of the management of the resources of a population. Allowing a smoother traffic management, the prediction of needs and the automation of urban processes. An example of the use of Artificial Intelligence by a public administration can be found in the following project Cervantes IA of the City Council of Alcázar de San Juan. A IA virtual avatar of the great writer Miguel de Cervantes who acts as a tour guide.
Benefits of smart cities
Smart cities are transforming the urban environment and offering clear advantages for citizens, companies and governments . Find out how these benefits are changing the rules of the game.
Mejora de la toma de decisiones
Thanks to access to real time data and big data analysis, smart cities enable faster, more accurate and more effective decision making. This optimizes management of public services, traffic and resource distribution, improving administrative efficiency and the quality of urban life. Governments can now to respond more quickly to the needs of citizens. creating a more organized and fluid environment.
Medio ambiente
El impacto positivo en el medio ambiente es uno de los mayores beneficios de las ciudades inteligentes. Al integrar soluciones ecológicas como energía renovable, movilidad eléctrica y gestión eficiente de residuos, estas ciudades reducen su huella de carbono y promueven un desarrollo más sostenible.La tecnología verde y las infraestructuras sostenibles no solo ayudan a conservar los recursos naturales, también recopilan datos esenciales para desarrollar planes de acción que mejoren la situación en áreas urbanas densamente pobladas. Creando un espacio urbano más limpio, saludable y adaptable al cambio climático.
Citizen service
Artificial Intelligence is transforming citizen care in "smart cities." Thanks to AI, governments are offering total transparency, allowing access to clear and updated information . In addition, AI facilitates a personalized attention, through virtual avatars and automated systems that provide fast and accurate responses, tailored to the needs of each citizen. This not only improves the experience, but also fosters a closer and more efficient government. Citizen service has never been so smart.
Smart cities and Imascono's technology
Technology is fundamental in the public sphere, as it not only improves efficiency and transparency, but also promotes citizen participation and innovation. . Contributing to sustainable development and the quality of life of citizens. Imascono has worked with technology for different city councils and governments, with innovative solutions such as the virtual assistants or the experiences of Augmented Reality which improve public management and citizen interaction . Technology in the public sphere is key to making cities more efficient. efficient and accessible The company's services are optimized and information is provided in real time, adapting to the needs of citizens and improving their quality of life. Throughout this article we have seen the projects carried out in conjunction with the Zaragoza City Council to virtualize the Fiestas del Pilar, its collaboration with the city of La Mancha, La Mancha, Spain. Alcázar de San Juan or the action performed in the city of Seville transforming one of its most renowned museums and tourist attractions. Another of the most relevant projects in the public sector is found in the complete virtualization of Loarre Castle . Loarre XR in collaboration with the Government of Aragon and the ITA Institute of Technology allows to transfer more than ten centuries of history to the virtual world. To enhance the tourist value of the medieval castle through the new Extended Reality technologies. At Imascono we are specialized in the Extended Reality product development for both companies and public entities. Together we are transforming cities and tourist destinations into places that are connected, digital and adapted to the current needs of citizens. Contact with us and discover how we can help you integrate new technologies and transform your city into a smart city.
5 key e-commerce trends for online success
The e-commerce is in the midst of a revolution. Digitization, AI and hyper-personalization are redefining the way consumers buy and brands sell. We are coming from a time of peak e-commerce growth. Now the marketplace is more mature and competitive, so adapting to the new ecommerce trends is not an option, it is the key to stand out and turn every click into a business opportunity. In this article we explore the 5 ecommerce trends and how to apply them strategically to attract, retain and sell more. From Artificial Intelligence and automated personal shoppers to blockchain, Augmented Reality and personalized conversational commerce. These innovations represent the cutting edge of ecommerce innovation The new technology, allowing brands to offer unique and differentiated experiences. Here are some real success stories and the technologies that are shaping the future of the ecommerce innovation .
Why is it important to adapt to new ecommerce trends?
E-commerce is evolving at a dizzying pace. What worked a couple of years ago may be obsolete today. Digitization has empowered consumers The company's customers, who are looking for seamless, personalized and convenient shopping experiences. Failure to adapt to new trends means losing competitiveness and, in the worst case scenario, to lag behind in an increasingly demanding market. Brands that innovate and embrace change not only sales increase but also strengthen your relationship with your customers and build a community of loyal consumers. We must anticipate the user's needs and offer him what he is looking for before he asks for it. You may be interested in → Customer experience: how to improve it through extended reality .
How ecommerce technology boosts sales
The ecommerce technology is transforming the way brands connect with their customers, improving the shopping experience and increasing conversions. Tools such as Augmented Reality, Experiential Marketing and AI avatars enable the creation of personalized, immersive, real-time experiences. These solutions represent a clear example of ecommerce innovation The new technology, enabling retailers to offer interactive environments where users can view products, try them virtually, and receive recommendations tailored to their tastes. The automation of customer service through intelligent avatars is revolutionizing the sector by providing 24/7 support and accompany the user throughout the entire purchasing process. Cases of AI avatars as that of Turrón, the virtual mascot of La Torre Outlet The new digital marketing strategy, which is based on AI and augmented reality, demonstrates how the combination of AI and augmented reality can generate unique experiences, improve loyalty and boost sales results in the digital environment. Access to our augmented reality services and find out how you can achieve success in your e-commerce through this technology.
5 ecommerce trends and how to apply them to your business
Ecommerce is constantly evolving, and brands that are ahead of the curve are dominating the market. The key? Adopt the technologies and strategies that are revolutionizing the online shopping experience. Here's what you need to know 5 must-have trends and how to implement them.
Artificial intelligence and hyperpersonalization
AI is redefining ecommerce, enabling shopping experiences hyper-customized by analyzing user behavior in order to recommend products, personalize emails and optimize prices in real time. Thanks to intelligent agents and virtual personal shoppers, personalized recommendations and machine learning to predict trends.
Blockchain in payments
The blockchain technology is revolutionizing payments in e-commerce, offering safer, faster and more transparent transactions . By integrating blockchain, e-commerce can guarantee the authenticity and security of transactions, eliminating intermediaries and reducing the risk of fraud. By accepting cryptocurrencies and using blockchain to automate payment and logistics processes In addition to improving efficiency, brands not only improve efficiency, but also increase consumer confidence by offering a more agile and secure shopping experience.
Omnichannel experience and sales
Today's customer does not differentiate between physical store, app or web: expects a seamless and personalized experience across all channels. . The omnichannel improves user satisfaction and increases conversions and loyalty by synchronizing stock and prices across all sales channels and personalizing the experience with CRM. To learn more about this trend visit our → article. Immersive technology applied to trade marketing: activate your brand at the point of sale
Realidad Aumentada en ecommerce
Augmented Reality allows customers to "try" products before they buy them eliminating uncertainty and improving the shopping experience. From trying on clothes to viewing furniture at home, AR experiences are transforming online conversion. If you want to go deeper in this line, we invite you to read our post Virtual fitting rooms as a trend in the retail sector
Virtual sales assistants
AI has turned virtual avatars in real purchasing advisors available 24/7 . Automate responses, guide the customer in their decision and streamline the buying process on the web and social networks. An fast and efficient service translates into more sales and satisfied customers. In addition, these intelligent agents have the entire information base about the brand and products as a training source, so they are able to serve users in detail. Both end customers and internal staff looking for support or guidance on what to recommend to a specific person. Don't miss our article about How to implement automation in companies and maximize its impact
Conversational commerce
Brands no longer sell only on their website, but also in chats, DMs, voice assistants such as Alexa or Google Assistant and even through virtual avatars that act as true brand ambassadors. Seeking to achieve fluid conversations, instant support and automated direct sales. Making the whole process more interactive, immediate and memorable. An example of these conversational assistants can be found at Smoky, the virtual chef of Nola Smoke that helps you to decide which is the best burger for you, based on your tastes and preferences.
What does the future hold for ecommerce?
Now that you know the main trends in e-commerce, you've noticed that its future is shaping up with advances that drive the technology and innovation in ecommerce completely transforming the shopping experience. Automation, Artificial Intelligence and personalization will take center stage, enabling online stores to anticipate customers' needs by means of predictive algorithms. In addition, the integration of physical and digital will offer unprecedented immersive experiences, eliminating traditional retail barriers. A prime example of this evolution is the Lékué Virtual project where a new immersive 3D virtual showroom which allows users to explore and discover products interactively, enriching the online experience. Likewise, the adoption of technologies such as the blockchain is redefining trust and security in transactions, creating a more transparent environment for consumers. Brands that embrace the technology and innovation in ecommerce will lead the digital transformation of the industry in the coming years.
How to implement these trends with innovative technologies
To stay at the forefront of ecommerce, it is essential to integrate emerging technologies that enrich the user experience and optimize business processes. Throughout this article, we have learned about some of the success stories of Imascono that exemplify these trends . However, here are some other retail and e-commerce projects that are representative of this technological trend.
Ecommerce Transformation Success Stories
These are some of the main examples of Imascono a leading company in the design and development of interactive products and experiences for companies in the field of Retail and Leisure.
Exclusiverse → Este entorno digital permite a los miembros del Exclusive Traveler Club acceder a experiencias exclusivas, gestionar sus membresías digitales mediante tecnología blockchain y participar en actividades y eventos interactivos. Diseñado para ofrecer una conexión continua con la comunidad de viajeros, Exclusiverse extiende la experiencia de viaje más allá del destino físico, creando un punto de encuentro y conexión con la marca accesible desde cualquier dispositivo.
ElBulliFoundation → Imascono colaboró con elBullifoundation and Telefónica para digitalizar y preservar el legado culinario Ferran Adrià en el elBulli. Mediante una plataforma interactiva, y a través de un museo virtual, un avatar 3D y una colección de NFT´s, dando acceso a una plataforma para adquirir artículos digitales que fusionan gastronomía y arte digital, redefiniendo el valor y la propiedad de la economía digital.
Lacasitos App → Lacasitos App es una aplicación móvil de Realidad Aumentada diseñada para transformar la experiencia de los más pequeños con la marca Lacasitos. Al escanear el código QR de los tubos, los niños pueden interactuar con cinco personajes animados que cobran vida a su alrededor. Esta iniciativa no sólo revitaliza el packaging del producto, sino que también fomenta la creatividad y el juego interactivo.
Do you want to take your e-commerce to the next level with innovative technologies? At Imascono We create virtual experiences that transform the relationship between brand and client. Contact with us and find out how we can boost your business. The future of e-commerce starts today!
Digital twin 4.0 in the real estate sector
If there is a sector that is growing globally, it is construction, infrastructure and real estate. Where, undoubtedly, digital transformation and the latest technological advances are leading the way. Among them, in this article, we would like to highlight the Digital Cufflinks virtual replicas of buildings and infrastructures that provide an overall view of the space. These Virtual Twins, guide users through three-dimensional buildings and real estate developments. Being able to explain the different points beyond the maps and static plans, developing true interactive infographics . Which are connected to the real world through IoT technology. All so that users have access to space information in the palm of their hand. In this blog, you will discover how digital twins not only enable you to visualize projects in a way never seen before, but transform the customer experience, optimize costs and facilitate more efficient and strategic decision making in real time. In addition, we take you to know projects such as Loarre XR and Setas Sevilla that are demonstrating the real impact of this technology in the present of Real Estate. Are you ready to understand how this digital revolution can transform your view of real estate?
What is a digital twin 4.0 and why is it important in Real Estate?
Imagine being able to visualize, analyze and optimize a building accurately, even before it has been built. This is one of the great advantages of Digital Twin 4.0, a technology that is revolutionizing the real estate sector. A digital twin is a detailed virtual representation of a building, infrastructure or even an entire city. However, Digital Twin 4.0 takes this concept much further. Thanks to the integration of advanced technologies such as the Internet of Things (IoT), Artificial Intelligence (AI) and Big Data. These digital models not only reflect reality, but are also capable of learning and evolving in real time, providing valuable data that allows more informed and strategic decisions to be made. In the real estate sector This technology is completely transforming the way projects are designed, managed and marketed. From optimizing resources during construction to enhancing the buyer experience, digital twins are revolutionizing the industry. Why is it key in Real Estate? Because digital twins provide unprecedented visibility, from 3D floor plans to hyper-realistic virtual tours; facilitate intelligent decision-making thanks to real-time data that reduces costs and improves efficiency; revolutionize the user experience, offering total personalization for buyers and agents; and optimize property management, enabling predictive maintenance and greater energy efficiency.
Outstanding benefits of digital twin 4.0 in the real estate sector
The digital revolution has arrived, and with it, digital twins 4.0 are redefining the way real estate is designed, marketed and managed. The result? Let's take a look at the main benefits that these virtual spaces offer to this sector.
Mejora de la experiencia del cliente
Buying or investing in a property is no longer just a matter of imagining it on a floor plan. With a digital twin, customers can explore every corner of a building even before it physically exists, by means of immersive virtual tours and interactive simulations . Whether through webapps, Virtual Reality experiences or interactive 3D recreations. In addition, customization is total: from choosing finishes, simulating different hours of natural light, redistributing spaces to visualizing how the furniture will look, all in real time. This immersive experience increases confidence, accelerates the purchasing decision and enhances the emotional connection with the property. Reducing uncertainty and encouraging sales. Customers no longer just imagine themselves there, with the digital twins they can start working on how the final space will look like.
Reducción de costes operativos
Building maintenance and management is one of the biggest expenses in the real estate sector. Thanks to this technology, it is possible to anticipate failures by means of predictive maintenance The new system is designed to optimize energy distribution and improve the efficiency of spaces according to actual use. This translates into a significant savings in operating costs The company's operations are based on the following principles: less waste of resources and a more sustainable management. Digital twins collect data on energy consumption, air quality, temperature and maintenance The project will be built on a single site, allowing future owners and construction companies to evaluate the efficiency and operating costs.
Increased ease of decision making
In real estate, every decision counts. With Digital Twin 4.0, developers, investors and asset managers have access to real-time data, allowing them to analyze multiple scenarios before making a decision. From forecasting the profitability of a project to optimizing the use of spaces, this technology provides accurate information and data-driven, eliminating unnecessary guesswork and risk. These digital twins become interactive maps and infographics, where users can access all the information of the interactive points in an easy and intuitive way. With a hyper-realistic vision, as in the case of the Virtual Twin of the biotechnology company Certest which has virtualized its entire industrial and operations center to have a global view of its various buildings, laboratories and manufacturing lines .
Main applications of the digital twin in the real estate sector
From immersive visualization to predictive analytics, digital twin applications in Real Estate are redefining the way buyers, investors and developers interact with real estate. Thanks to the combination of Artificial Intelligence, IoT and 3D modeling, this tool allows you to create an accurate virtual replica of a property or urban development, providing a detailed, real-time view of its condition, behavior and potential. The following are some of its applications that are already being implemented in the real estate sector:
Project planning and optimization
Real estate development is a complex process where every decision impacts costs, timelines and quality. Thanks to the digital twins, architects, engineers and developers can simulate and perfect every aspect of a building before laying a single brick. With a digital model, it is possible to optimize the distribution of spaces, evaluate the feasibility of materials and anticipate potential problems, ensuring that the project meets the highest standards of efficiency and sustainability. In addition, this technology facilitates the real-time collaboration between all those involved, streamlining decision making and reducing errors. It also allows simulations of energy consumption and long-term maintenance, optimizing profitability and ensuring smarter and more adaptive buildings.
Real-time data acquisition and analysis
Smart buildings are already a necessity. The digital twin 4.0 allows customers amazing accuracy, and can provide key information for decision making and building performance optimization. Thanks to integration with IoT sensors, Artificial Intelligence and advanced 3D models, it is possible to monitor variables such as energy consumption, space occupancy, air quality and the structural condition of the building . This capability not only improves operational efficiency, but also makes it possible to anticipate failures, reduce maintenance costs and ensure safer and more sustainable environments. The result: more efficient, cost-effective spaces adapted to real needs.
Simulation of changes for efficient designs
What if you could test different distributions, materials or systems before implementing them? With digital twins, this is a reality. Simulations allow multiple scenarios to be evaluated to maximize energy efficiency, improve daylighting or even adjust the design based on user behavior. This approach reduces errors and avoids having to make significant changes during the construction or renovation of spaces. An example of a digital twin of these three-dimensional simulations can be found in the Lékué's virtual house, an interactive showroom which allows to tour the digital twin of a home, where the brand's products are part of the day-to-day life of that large kitchen, living room and terrace, making customers feel at home.
Digital Twin 4.0 key to digital transformation
The digital twin 4.0 is at the center of the digital transformation revolutionizing the way real estate is designed, built and managed. Thanks to technologies such as Big Data, IoT, Artificial Intelligence and Virtual Reality. not only allows you to visualize projects with unprecedented realism, but also to optimize their performance, anticipating problems and improving operational efficiency. This innovation drives faster and safer decisions, reduces costs and offers a fully personalized experience for clients and investors. More than a tool, the digital twin 4.0 is the engine that is redefining Real Estate, taking it to a new level of intelligence and profitability. An example of digital transformation supported by digital twins can be found in the Rafa Nadal Academy by Movistar where you can virtually tour all the facilities of the tennis academy, sports center, school and hotel without having to travel to Manacor, Balearic Islands.
The future of digital twin 4.0
La evolución del gemelo digital 4.0 está revolucionando el sector inmobiliario, permitiendo una integración sin precedentes de tecnologías como la Realidad Aumentada y la Realidad Virtual. Esta fusión no solo optimiza la gestión y el diseño de los espacios, sino que también ofrece experiencias inmersivas que transforman la interacción de los usuarios con los entornos construidos. Empresas pioneras como Imascono están liderando esta transformación digital en el sector inmobiliario, desarrollando proyectos innovadores que ejemplifican el potencial de estas herramientas. A lo largo de este artículo hemos visto alguno de estos proyectos destacados, a los que podemos añadir:Loarre XR: Un viaje virtual al pasado→Loarre XR, es una recreación virtual del majestuoso Castillo de Loarre. Este proyecto permite a los usuarios explorar cada rincón de esta fortaleza románica del siglo XI desde cualquier lugar del mundo. A través de fotografías 360º, retos gamificados y experiencias VR, los visitantes pueden sumergirse en la historia y arquitectura del castillo. Haciendo accesible su riqueza cultural incluso para aquellos con movilidad reducida.Setas Sevilla: Innovación en espacios urbanos→ En el corazón de Sevilla, las icónicas Setas de la Encarnación han sido transformadas digitalmente por Imascono para ofrecer una experiencia interactiva única. Mediante su gemelo digital, los visitantes pueden descubrir información histórica, datos arquitectónicos y eventos culturales relacionados con esta estructura emblemática. Enriqueciendo su visita y conectando el pasado con el presente de la ciudad.Estos proyectos demuestran cómo el gemelo digital 4.0 industrial, a nivel real estate o a nivel turístico, está redefiniendo la manera en que interactuamos con nuestro entorno, ofreciendo experiencias más enriquecedoras y accesibles para todos.Si deseas conocer más sobre cómo el gemelo digital 4.0 puede transformar tu próximo proyecto inmobiliario o explorar las soluciones innovadoras que desde Imascono ofrecemos, Contact us y descubre cómo podemos hacer realidad tus proyectos más ambiciosos.
What is a virtual space and how to use it
In a society where digitization, digitalization digital transformation and technological innovation is advancing by leaps and bounds, the virtual spaces are positioning themselves as a key tool for businesses that seek to innovate in the way they interact with their customers, employees, audiences and collaborators. These immersive digital environments go beyond the traditional web pages, allowing the interactive experience in 3D and through avatars, combining advanced technology with personalization. From virtual tours to training simulations to gamified sales experiences, virtual spaces are transforming business activities. In this post we will see what a virtual space is and how companies can take advantage of its potential . From optimizing sales processes to training and onboarding. If you are looking for ways to innovate within your organization, read on!
What is a virtual space?
The definition of a virtual space is an immersive digital environment created to simulate real or imaginary scenarios. where users can interact, explore and actively participate. At a business level, they are online spaces that go beyond static web pages, where only products and services are shown. In virtual spaces you can test and interact with them incorporating the essence of video games and gamification to the digital presence of companies. The virtual spaces can be on the web, through WebApps or three-dimensional mobile applications. They can also be developed under the Virtual Reality as the Las Vueltas que da la Vida virtual neighborhood . Or in Augmented Reality as the time travel in the city of Zaragoza prepared by Ibercaja Xplora. Virtual spaces include environments such as video games, the Metaverse, virtual collaborative work platforms and educational applications, and are used in areas such as education, entertainment, teamwork and advertising. Allowing interaction and content creation by users.
Main characteristics of a virtual space
Now that you know what a virtual space is, you should know that they have revolutionized the way people interact, learn, work and entertain themselves, opening up new possibilities for companies of all types. These features not only provide enriching experiences for users, but also offer businesses interesting tools for creating innovative brand experiences , improve collaboration and optimizing performance . The following are some of the main characteristics of the virtual spaces that are being developed. transforming the digital interaction and business landscape.
Constant interactivity
One of the most important characteristics of virtual spaces is their ability to allow constant interactivity between users and the environment. In these spaces, users are not mere observers, but active participants, making the experience dynamic and engaging. This interactivity is maximized through gamification, a technique that uses game mechanics in non-game environments to motivate behavior and participation. For example, companies can integrate gamification elements such as missions , challenges , points and rewards within a virtual space, making the user experience more entertaining and engaging, while fostering brand loyalty and engagement. This is a key feature for companies, as it not only captures users' attention, but also improves retention and promotes loyalty.
Space customization
Another significant advantage of virtual spaces is their ability to be used in a variety of ways. custom according to the needs and preferences of the users. This customization refers not only to the aesthetic appearance of environments, but also to the adaptation of content and interactions. Businesses can create virtual spaces that resonate with the specific interests of their customers or employees, allowing for a more relevant and satisfactory . For example, in a Virtual Reality (VR) or Augmented Reality (AR) environment, a brand can customize the layout of products, advertisements or the user interface according to the user's characteristics and behaviors, which increases the effectiveness of advertising and enhances the customer experience.
Dashboards y analíticas
In virtual spaces, the integration of dashboards and analytics is a fundamental feature for monitoring performance and making informed decisions. Companies can collect real-time data on user behavior, interactions, preferences and overall performance within the virtual environment. This allows them to have a detailed view of how users interact with their content, products or services. What it provides valuable information to improve marketing strategies, optimize user experience and adjust business tactics. Analytics can also help identify trends, predict future behavior and measure return on investment (ROI) for promotional activities or virtual events, which is crucial for make data-driven decisions and improve profitability.
Outstanding benefits of a virtual space
Virtual spaces offer a variety of benefits, ranging from the improved user experience and reduced operating costs to the ability to customize the experience and access real-time analytics. These digital environments are transforming the way businesses interact with their audiences optimize their operations and foster innovation. As technology advances, virtual spaces will continue to play a key role in the future of the collaboration, marketing and business strategy.
Gamificar la preventa
La gamificación en la preventa es una estrategia efectiva para aumentar la participación, la emocionalidad y la fidelización de los clientes potenciales antes de que realicen una compra. Utilizar mecánicas de juego como desafíos, recompensas y misiones puede hacer que el proceso de compra sea más atractivo y entretenido. Un ejemplo de ello lo encontramos en Exclusiverse, la sede virtual del club de viajerosExclusive Traveler Club donde los más de 85.000 miembros tienen acceso a beneficios exclusivos, premios y challenges para disfrutar al máximo de su membresía digital.
Del storytelling al storyliving
Storytelling has been one of the most powerful marketing tools to connect emotionally with the public. However, we are now experiencing the arrival of the storyliving where the strategy goes one step further. Allowing the customer to live the story instead of just watching or listening to it. In this approach, users are not only observers, but active protagonists of the narrative. Within this trend from storytelling to storyliving, we find, for example, the campaign to approach the Rafa Nadal Academy by Movistar virtual, the 3D recreation of the facilities where through games, challenges and interactive points, users were invited to learn more about Rafa Nadal's academy.
Onboarding and interactive training
With virtual spaces, the onboarding process and employee or customer training are enriched. Traditional training methods are giving way to interactive experiences that allow users to learn in a more dynamic, engaging and effective way. In a single virtual platform, all of the employee-related processes and activities . Becoming a space for consultation, training and education, incorporating the continuous improvement of workers. Workers, end-users or children, as in the virtual space of Aprendiendo a Emprender developed by Ibercaja. A virtual training space where 5th and 6th grade students learn about entrepreneurship and business, following the gamified itinerary and achieving all the challenges.
Real-time remote collaboration
In the globalized and telework-centered work environment, the remote and real-time collaboration has become especially important. Digital platforms allow teams from different geographical locations to work together and even attend virtual events. Both at the training level and at the corporate level, as in the case of the Iberdrola Shareholders' Meeting held in its own virtual space . Inviting you to shareholders from all over the world to attend the meeting live. and could access all the reports and interactive content distributed throughout the space.
Examples of virtual spaces: outstanding projects
Virtual spaces are a essential tool for companies They are perfect for virtual tours, simulations and interactive product testing. Throughout this article we have seen what they consist of and their benefits. Now, we will see in detail their application in different sectors:
Projects of virtual spaces in education
Los espacios virtuales en la educación y formación ofrecen entornos inmersivos e interactivos que transforman el aprendizaje. Desde aulas y laboratorios virtuales hasta actividades gamificadas, estas plataformas hacen la educación más accesible e inclusiva. Con herramientas como simulaciones 3D, permiten comprender conceptos complejos de forma visual y dinámica, mejorando la retención del conocimiento y preparando a los estudiantes para escenarios reales.Un ejemplo de espacio virtual desarrollado por Imascono en este sector es Noche de las investigaciones, en el que se recreó la sala de conferencias de la Universidad de Zaragoza para celebrar allí el encuentro de investigadores y académicos. Gracias a esta tecnología, se pudieron conectar cerca de 3.000 personas al mismo tiempo.Si estás interesado en comenzar un proyecto en el sector de la formación, accede a nuestras soluciones de tecnología en la educación.
Projects of virtual spaces in tourism
In the tourism sector, virtual spaces are transforming every stage of the journey: before, during and after. During planning, they allow gamify the booking process and offer simulations for tourists to try out experiences before making a choice. During the trip, these environments enhance interaction by providing virtual guides and immersive activities, and, after the return, the virtual spaces maintain the connection with the brand through online events and activities, strengthening loyalty and creating a more lasting relationship with travelers. Like the one achieved by Seville Mushrooms a spectacular digital reconstruction of one of Seville's great monuments . Thanks to its aerial view, visitors and web users can see all the architectural details, obtaining a greater context and interaction with the space. If you want to improve your company, you might be interested in our solutions for technology applied to tourism access and consult all your doubts.
Projects of virtual spaces in health
With respect to the application of technology in medicine The virtual spaces are transforming both patient care and medical education We offer innovative solutions at every stage of the process. These platforms allow patients to have quick access to information and educational content. At the same time, facilitate virtual consultations and immersive therapies incorporating gamification and motivation to achieve the different challenges. In addition, they are a key tool for medical training, as they enable the simulation of complex procedures in controlled environments. Or because they provide access to virtual trainings such as the one proposed by Royal Canin in the First Virtual Congress for Veterinary Clinical Assistants . A three-day meeting with more than 20 hours of presentations and access to the stands of the main companies in the sector.
Projects of virtual spaces in retail
In the retail sector, web-based virtual spaces are transforming the online shopping experience by offering interactive and immersive environments accessible from any device. These platforms enable users to discover products in virtual showrooms, customize your options and test items thanks to simulations web or Augmented Reality experiences. In addition, brands can gamify the buying process, organize exclusive events in these digital spaces and maintain a more direct connection with their customers. These virtual spaces combine innovation and accessibility, providing unique experiences that enhance interaction and reinforce consumer loyalty. An example of this can be found in the virtual showroom of Lekue an interactive house where users can see all the kitchen products to scale and in operation. Imascono is able to implement these innovations thanks, for example, to our augmented reality services . At Imascono we are specialized in the development of Virtual Spaces virtual spaces and gamified environments focused on companies. User-empowered online worlds In addition, pre-sales are gamified and video game mechanics are incorporated into the value proposition of the companies. Interested in learning more about virtual spaces and how to use them? Get in touch with us and our team of engineers and designers will be happy to answer all your questions.
NFT and fashion: the future of the industry
Fashion is a constantly evolving industry, always looking for new ways to innovate and connect with its audience. In this context of innovation and change, NFTs (non-fungible tokens) are emerging as an important key technology that transforms the way brands create, market and experiment with their garments and collections. . The NFTs are transforming fashion by fusing exclusivity, creativity and technology offering consumers experiences and products that go beyond the physical world. From digital capsule collections to phygital apparel, these digital assets redefine the industry by driving sustainability, increasing engagement and diversifying revenue streams. In this article we will analyze the impact of this technology in the fashion industry We will learn in detail about its main benefits and success stories.
Fashion and technology in constant evolution
La moda y la tecnología han ido de la mano durante décadas, adaptándose mutuamente a los cambios sociales y las demandas del consumidor. Desde la revolución industrial, que transformó la producción textil, hasta la incorporación de tejidos inteligentes y plataformas de e-commerce, la tecnología siempre ha jugado un papel clave en la innovación del sector de la moda.Esta conexión no solo ha permitido optimizar procesos and democratizar el acceso a la moda, sino que también ha abierto nuevas oportunidades creativas. En este apartado, profundizaremos en cómo esta relación sigue evolucionando, marcando el camino hacia un futuro del sector donde lo digital y lo creativo se fusionan de formas sorprendentes.Te puede interesar → Virtual fitting rooms as a trend in the retail sector
The impact of technology applied to fashion
Technology applied to fashion is revolutionizing the industry by offering new ways of customization , sustainability and connection with consumers. The NFTs unique digital products that reinforce the company's exclusivity of brands. In addition, there are other technologies, such as Artificial Intelligence or the Augmented Reality that also have an impact on the fashion industry:
Realidad Aumentada. Esta tecnología permite a los clientes probarse prendas de manera virtual, mejorando el customer experience tanto online como offline, a través de probadores y escaparates interactivos. Además, la Realidad Aumentada también puede formar parte de la misma prenda, haciendo que los diseños cobren vida.
Tejidos inteligentes. Estos materiales revolucionan el diseño de prensa al incorporar funcionalidades como monitorización de la salud, regulación de la temperatura o generación de energía.
Artificial intelligence. La IA optimiza procesos como la predicción de tendencias, la gestión de inventarios y la personalización de las experiencias. Permite a las marcas adaptarse rápidamente a las demandas del mercado y facilitar la máxima personalización a los clientes.
Big Data. El análisis masivo de datos proporciona insights valiosos no solo sobre las preferencias de los consumidores, sino también del mercado en general y del ecosistema social. Ayudando a las marcas a tomar decisiones estratégicas. Haciendo del sector de la moda una industria más inteligente y orientada al cliente.
If you want to learn more about these and other trends, please visit → Technology trends in the retail industry .
What is an NFT?
Before analyzing the impact of NFTs on fashion, it is important to take a closer look at what this technology consists of. The NFT or non-fungible tokens are unique and unrepeatable digital assets. that represent the ownership of a specific element such as art, music or videos. These are based on the technology of Blockchain The network records each and every transaction that has been made, guaranteeing its authenticity, ownership and traceability in a secure and decentralized manner. You can learn more about this technology in our post Metaverse and NFTs: present and future relevance
The rise of NFTs in the fashion industry
NFTs are transforming fashion by introducing exclusivity and creativity in the digital world. Luxury brands and designers such as Prada, Adidas, Paco Rabanne, Balmain and Nike are using this technology to launch digital capsule collections, phygital apparel and unique experiences that connect with a young, tech-savvy audience. In addition, NFTs enable direct transactions, eliminating intermediaries and creating new revenue opportunities. This phenomenon also drives sustainability by reducing the need for physical samples and large inventories. Thanks to the blockchain, the authenticity of digital parts protecting brands and consumers from counterfeiting. Thus, NFTs combine innovation, exclusivity and sustainability to shape the future of the industry. You may be interested in → Virtual Influencers as a trend in Social Networks
Key benefits of NFTs in fashion
The NFTs combine fashion and technology to achieve industry benefits. They are redefining the fashion industry by incorporating a new tool combining exclusivity, authenticity and sustainability By certifying each part digitally, generating new lines of business and helping to make production and manufacturing more ad hoc. We will now take a closer look at the 3 main benefits of NFTs in fashion:
Exclusividad y autenticidad
One of the main benefits of NFTs in fashion companies is the ability to offer exclusivity and authenticity at an unprecedented level. Each NFT is unique and backed by blockchain, which guarantees its originality and secure ownership. This allows brands to launch limited and customized collections that not only strengthen their position in the luxury market The new products also generate added value for consumers, who obtain exclusive and authentic pieces in an innovative digital environment.
New shopping experiences
NFTs are transforming the shopping experience in fashion, offering consumers new ways of interacting with brands. Through immersive experiences, such as virtual showrooms and fashion shows in the metaverse, customers can explore digital collections in a completely innovative way. In addition, NFTs allow brands to include exclusive benefits, such as access to events, digital memberships, additional content, or customized products, creating a closer bond with its consumers and elevating the shopping experience to a level never seen before.
Introduction of new business models
The introduction of NFTs into fashion is driving the new business models innovative products and services that diversify revenue opportunities for brands. Through this technology, companies can market exclusive digital products, phygital apparel and unique experiences such as virtual fashion shows or access to private events. Also, NFTs allow to incorporate royalties, generating continuous revenue with each resale and strengthening economic sustainability while fostering creativity and innovation. A great example of this can be found in Nike's union with the creative studio RTFKT to create a whole new creative and community universe for its most exclusive sneakers.
Featured Imascono projects related to NFTs and Fashion
At Imascono we have been working in the fashion industry since we launched in 2011 our first T-shirt collection with Augmented Reality technology . Since then we have continued to unite technology and design with products and creative projects in all sectors, without losing sight of the fashion industry, one of the great references in innovation. Now, with the advent of NFTs and blockchain technology, we continue to innovate in the fashion industry, working with different brands to get the most out of the technology, both for innovating business models as in the connection with customers . Are you interested in introducing this technology in your company? Contact us! Our team of technologists and engineers will be happy to help you shape your ideas.
The future of Artificial Intelligence: main key issues
It is no longer science fiction, it is the present and it is our reality. Welcome to the Age of Artificial Intelligence ! This has become possible and tangible thanks to the countless advances that have been made in this sector in the last decade. With these innovations, AI is poised to revolutionize multiple sectors in the coming years . Among the most significant trends are the rise of automation, deep learning, ethics in AI and the integration of AI with other emerging technologies such as the Internet of Things (IoT). As these trends develop, new opportunities and challenges will open up that will redefine how we interact with technology and how it impacts our lives. . Throughout this article, we will discuss the future of AI use in sectors such as education, industry, marketing, and marketing and sales. advertising The company will analyze how these transformations are shaping a future where Artificial Intelligence will not only be a tool, but an essential ally in the optimization of processes.
What will Artificial Intelligence look like in the future?
In the long-term future, Artificial Intelligence, along with other technological advances will have radically transformed many aspects of our lives and our jobs. . In this area of work, AI will have made it possible for technology to take care of all those tasks that need to be performed in the workplace. repetitive tasks and that do not require any human skills, so that workers can focus on tasks that do require humanity, strategy and/or creativity. In terms of the way we currently learn, the AI will personalize teaching to make it simpler, more accessible and more efficient for each of the students. In more artistic areas, the future of AI will facilitate creative processes, allowing creators to cooperate with technology to innovate. Human-machine interaction will become more natural, thanks to intuitive interfaces that will optimize everyday tasks and improve quality of life. In short, the future of artificial intelligence promises to be a era of collaboration, where technology enhances our human potential in an ethical and responsible manner.
Key technological innovations for AI
The future of Artificial Intelligence will be marked by different innovations and technological developments that will drive its progress and evolution. One of the most remarkable elements is the analysis and processing capacity . As this capability becomes more and more efficient, the AI will be able to perform more complex calculations in less time, enabling to develop more advanced and accurate models. The integration of AI with other emerging technologies The Internet of Things (IoT) and Blockchain will also play a key role. Similarly, its increasing ability to handle large volumes of data and to deliver audio, video and text content with better quality are also aspects that are being and will continue to be included in different areas, such as marketing and industry. Next, we will review the four main technological innovations that are making a difference and will shape the future of Artificial Intelligence.
Advanced machine learning (Deep Learning)
Deep Learning, one of the most advanced branches of machine learning, is based on neural networks which emulate the functioning of the human brain . To model and understand patterns in large volumes of data. This approach has led to significant advances in areas such as the speech recognition, computer vision and text generation, thanks to its ability to analyze information in a hierarchical manner. As Deep Learning models become more sophisticated, they are capable of performing tasks previously considered the exclusive domain of humans, such as interpret emotions, generate hyper-realistic images or even write creative content. In the future, Deep Learning will continue to drive the evolution of Artificial Intelligence, with more efficient models such as transformers improving accuracy and scalability. Its integration with technologies such as quantum computing will open up new possibilities in medicine, automation and sustainability The company is consolidating its position as a key tool for solving complex problems in a data-driven world. You may be interested in → Generative Artificial Intelligence: definition and main applications
Explainable and ethical AI
As Artificial Intelligence advances and becomes integrated into critical decisions in areas such as healthcare, finance and justice, explainable AI becomes a priority. Many people feel a great mistrust in the future of Artificial Intelligence because it does not understand its processes and operation to perform the tasks it is asked to do. This is why it is really important that AI systems are developed with transparency. On the other hand, there is no future in Artificial Intelligence without a strong commitment to and implementation of ethics. From the elimination of biases in algorithms to respect for data privacy, businesses and organizations ethical challenges must be addressed to avoid discrimination, inequality or negative impacts on society. In the future, global regulations and standards, combined with ethical design from the early stages of development, will be essential for ensure that AI operates safely, fairly and in line with human values. Continue to delve deeper into the challenges of Artificial Intelligence in our post → Challenges of Artificial Intelligence applied to the enterprise .
More advanced natural language models
Los modelos de lenguaje natural están en el corazón de muchos avances recientes en Inteligencia Artificial. Herramientas como los modelos generativos, incluyendo GPT, han demostrado una capacidad sin precedentes para comprender y generar texto de forma coherente y creativa. Permitiendo a las máquinas interactuar con los humanos de manera más natural. Gracias a estas mejoras, se han reducido las barreras de comunicación, haciendo que las interacciones con tecnologías basadas en IA sean más fluidas y comprensibles. Incluso tomando forma humanizada a través de asistentes y avatares virtuales, donde a estos modelos de lenguaje natural se les suma la comunicación no verbal, la personalidad y el tono de voz.Avatares virtuales como el de Miguel de Cervantes, donde el modelo de lenguaje natural de su Inteligencia Artificial se preparó como una persona del siglo XVI, un entrenamiento muy interesante además de exigente.
Automation and intelligent robotics
Automation and intelligent robotics are revolutionizing the technology in the industry The new technology, enabling unprecedented levels of efficiency, accuracy and productivity, is now available in the market. Thanks to advances in Artificial Intelligence, the robots can learn autonomously , adapt to new environments and perform complex tasks that previously required human intervention. The cobots (cooperative robotics) are designed to work together with humans, enhancing its capabilities and enabling a more agile and simpler workflow . This collaboration of humans and machines not only leads to increased efficiency, but also promotes a working environment where employees can engage in more creative and strategic tasks. In the future, intelligent robotics will go beyond industrial applications to become integrated into everyday life.
The future of Artificial Intelligence by sector
As we have seen, several key trends and technologies stand out in the future of Artificial Intelligence. But, how will the AI of the future affect the business world? From the automation of processes up to the customization of services AI is redefining the way businesses operate and connect with their audiences. Below, we explore how different industries are embracing these technologies to lead the future.
Educación 4.0.
The future of Artificial Intelligence in the education sector is focused on the customization and accessibility of learning . With AI-based tools, such as virtual tutors and adaptive learning systems, students will be able to receive content tailored to their level, pace and specific needs. In addition, the AI will allow analyze progress in real time It will identify areas for improvement and offer personalized recommendations to maximize the potential of each student. It will also be key to eliminating geographic and linguistic barriers, facilitating access to quality educational resources anywhere in the world. This approach will transform education into a more inclusive, interactive and effective experience for all ages.
Augmented industry and logistics
Artificial intelligence of the future, as far as the industrial and logistics sector is concerned, will be defined by the advanced automation and optimization of resources, processes and supply chains. Companies will be able to predict demand more accurately, manage inventories efficiently and optimize transportation routes in real time. In addition, the robots, cobots and predictive maintenance will transform industrial production and human involvement in manufacturing. Starting the path towards Industry 5.0. more focused on employee wellbeing, sustainability and human-machine combination in factories. These innovations will transform the industry, making it more agile, sustainable and competitive. If you are interested, visit our post What is Industry 4.0 and what are its main characteristics?
Artificial Intelligence in medicine
With respect to the technology in the health sector The Artificial Intelligence of the future promises revolutionary advances in diagnosis, treatment and prevention. Thanks to deep-learning algorithms, AI will be able to analyze large volumes of medical data The new technology, identifying patterns that humans might miss, will allow for faster and more accurate diagnoses. In addition, technologies such as the virtual assistants and personalized recommendation systems will optimize treatments, adapting them to the specific needs of each patient. This approach will transform healthcare, making it more proactive, efficient and accessible, with a positive impact on the quality of life of millions of people. For example, the healthcare professional could have a support in the diagnosis and recording of symptoms. While interacting personally with the patient, Artificial Intelligence does the work of taking data, making consultations much more up close and personal.
AI-driven marketing and advertising
The Artificial Intelligence of the future, in the field of marketing and advertising will be marked by the hyperpersonalization and advanced data analysis. With AI-based tools, brands will be able to create highly segmented campaigns that adapt to individual consumer interests, behaviors and needs in real time. In addition, technologies such as natural language processing and machine learning will enable generate creative content , identify emerging trends and optimize advertising strategies with greater precision . Not to mention the creation of new channels of interaction with customers such as avatars and virtual influencers . Humanized representations of the brands that personalize messages and recommendations, in addition to offering assistance and customer service at any time and moment of the day.
Artificial Intelligence and tourism
On the other hand, with respect to the technology in tourism The future of Artificial Intelligence offers amazing new opportunities for companies and professionals. Offering more personalized and efficient experiences. As for example a virtual assistant or personalized butler in a hotel stay. Where each guest has at their disposal a multilingual avatar that recommends activities, answers their questions and attends to all their requests by connecting to the general management of the hotel. A breakthrough that can also occur in travel agencies, with iurban Cicerone's chatbot and virtual assistant that manages reservations and answers queries in real time. In addition, AI will also play a key role in the operational optimization of airports, cruise ships and museums. By improving resource management and raising customer satisfaction . This approach will make travel not only more comfortable, but also more tailored to the high expectations and customization demanded by travelers. You can dig deeper into the use of AI in this key industry through our → post. Artificial intelligence in tourism: characteristics and examples .
AI and human interaction
The Artificial Intelligence is redefining human-machine interaction enabling more fluid and personalized connections. One of the most outstanding advances in this area is the development of virtual avatars, which literally put a face to Artificial Intelligence, creating a more humanized experience for users. These avatars, like the V-E-G-G-A virtual assistants, can interpret emotions, respond accurately and adapt to the context of the conversation generating a closer and more empathetic interaction. This not only improves the user experience, but also speeds up and personalizes queries, reinforcing the brands' commitment to offer innovative and high quality services. The balance between human intervention and automation is essential. AI enhances this collaboration by acting as a complement, providing analysis and recommendations that help employees make informed decisions. In addition, intuitive interfaces and virtual assistants facilitate human-machine interaction, making people feel more comfortable with technology. In short, AI fosters synergistic collaboration, maximizing efficiency and effectiveness in various tasks.
How you can be part of the future of Artificial Intelligence
The future of Artificial Intelligence is already here, and you can be part of it too. From Imascono we invite you to explore the many possibilities of AI in the business world. Those we have seen here and those that will gradually become a reality. Our innovation team has been working and researching this field since 2018. In these years we have witnessed all of the advances in AI . Advances that we have reflected in our different products and services. Artificial Intelligence services for companies . Do you want to learn about the opportunities that Artificial Intelligence offers your company? Get in touch with us !
Marketing in the Metaverse: keys to stand out
Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and the new virtual worlds have become a new frontier for brands looking to innovate and connect with digital-native audiences . Thus, marketing in the Metaverse is identified with the search for connection in interactive worlds and augmented realities. In the search for new opportunities to create personalized, interactive and deeply immersive brand experiences . As the Metaverse continues to gain popularity, companies must adapt to the new rules of the game to stand out in this environment. In this post, we will discover the essential keys for brands to make the most of Metaverse marketing The company has been able to impact consumers in this emerging reality.
Metaverse, the future of digital marketing
But first, let's review the basic concept of Metaverse. This term refers to the different connected virtual spaces where users can interact with each other and with brands. A three-dimensional leap to what we know today as the Internet where the physical and digital environments intermingle. Some of the emerging technologies on which these experiences are based are the Virtual Reality the Augmented Reality or the Spatial Computing among others. The Metaverso offers innumerable marketing possibilities and engagement with the target audience in the virtual world. These digital natives are targeted by brands through different marketing strategies in the virtual world. Metaverse what they are looking for is experiences, simulations, brand gamification. Far beyond the information that can be found on the website. What these new audiences are looking for in the Metaverse is entertainment and emotional connection with companies. This fact is also a great opportunity for marketing, as it makes the brands stand out from the competition for creating unique and engaging experiences . It represents a change in the way the audience receives marketing, and because it also allows users to make purchases of virtual or real products. The virtual spaces that shape the Metaverse present a number of advantages for companies that implement them in their marketing strategies. Not only do they have at their disposal statistical data on the use and operation of the space, they can also update the content in real time, generate connection with the online community and develop gamified experiences for users. Experiences focused on pre-sales, virtual simulation and product cross-selling. Different strategies that have already been implemented in the virtual space of Exclusiverse . A case of marketing success in the Metaverse, this time in the tourism and travel sector for Exclusive Traveler Club in which thanks to virtual tours, conversion has increased by 20% compared to the traditional sales strategy. You can continue to read about this success story in our post Digital Membership: definition and main advantages .
Marketing strategies in the Metaverse
Audience behavior has changed in recent years. We no longer connect with users in the same way, or with the same ease as before. Now, users are oversaturated and outside of what are known as the main channels of traditional advertising. . The video games Social Networks and streaming platforms are their new media. That is why they also become the new communication and advertising channels for brands. Audiences no longer feel they connect with brands through ads, they are driven by recommendations, trends and the virality of the moment on the Internet. They also want to live experiences, where technology plays a key role. Either because these experiences take place in phygital environments or virtual 100%, users connect with brands in much more experiential ways. The marketing in the metaverse is the ideal opportunity to approach and attract users, creating new experiences for them. . The following is an analysis of the main marketing strategies of companies develop in the Metaverse:
Del storytelling al storyliving
One of the big changes in the use of the Metaverse in marketing strategies is the from storytelling to storyliving . Change from the traditional storytelling in which brands told stories in a unidirectional way to make the audience participate in the story told by the brands. Taking a much more active role and creating deeper and more meaningful connections, generating greater involvement and loyalty. This was done by the Rafa Nadal Academy by Movistar in its marketing and viralization campaign, where people were invited to visit Rafa Nadal's academy themselves, traveling virtually to Manacor (Mallorca). The objective was to present the facilities, the teaching methodology and the values of effort and sacrifice that are learned at the academy. Through gamified challenges and mini-games, users were gradually discovering the entire sports and educational complex at their own pace.
Gamificar la preventa
One of the appeals of marketing in the Metaverse is that companies provide spaces where potential customers can interact with the product and service. anticipating the experience of its use to the acquisition of the same thanks to simulations and other digital experiences. It works as a reward for customers before they are customers. It is about gamified experiences online that can also promote cross-selling or cross-selling of other complementary products and services. You may be interested in → Augmented Reality in advertising with interactive content .
Creative and interactive experiences
The gamified experiences as a marketing action in the Metaverse involve creative and interactive opportunities with users . They take face-to-face marketing actions to another level, turning them into dynamics in which the user has the possibility of being part of them. This gamification favors company-customer or brand-audience interaction, achieving a greater emotional impact on the recipients as they feel integrated. Experiences in marketing in the Metaverse such as that of Ibercaja Xplora benefit branding and brand positioning . For Ibercaja different phygital spaces were created both outside and inside the establishment. These spaces, created with Augmented Reality and Virtual Reality, motivate citizens to approach and explore with Ibercaja.
Atención al cliente personalizada
According to one of the most recent studies by the consulting firm Accenture, 45% of users consider that their purchasing processes are boring and tedious. This is a revealing fact that, in terms of digital marketing strategy, we to find more entertaining and differentiating ways to to build the customer experience in the digital world. In addition, it also encourages the incorporation of new technologies, such as the Metaverse and Artificial Intelligence . In the case of the customer service chatbots and virtual assistants that we all know are evolving to avatars endowed with Artificial Intelligence . AI Avatars autonomous and trained by brands to represent brand values and commercial discourse while personalizing the conversation with users. As in the case of Cicerone the customer service robot of the technology integrator iurban that is capable of managing an online travel agency in 95 languages.
Technological challenges in marketing
Marketing in the Metaverse and in advanced digital environments faces a series of technological challenges that, while they represent opportunities, also require constant attention and adaptation. The following highlights some of the technologies that are impacting both the present and the future of marketing.
1. Tecnología phygital
The phygital technology combines physical and digital experiences, creating new interactions between the brand and users in real environments. This approach is reflected in the Digital out of home (DOOH) where brands use interactive displays and geolocated technologies to attract consumers' attention in the urban environment. Phygital experiences allow brands to connect with consumers at the right time and place, providing them with relevant and personalized information that boosts engagement and conversion. This is the case of the Star Wars interactive showcase, developed for Disney and El Corte Inglés for the promotion of one of the latest movies. In the Plaza de Callao an Augmented Reality showcase was placed in which passers-by became characters from the famous saga just by passing in front of it.
2. Inteligencia Artificial
AI is transforming the marketing perspective The new technology allows a great deal of personalization and automation of digital channels. Through algorithms, brands can analyze consumer behaviors and preferences to offer more relevant content. In addition, the avatars equipped with artificial intelligence can interact with users in a personalized way. Providing assistance and recommending products in real time, which enhances the customer experience and builds brand loyalty. As in the case of the avatar Cervantes IA . Where the great Spanish writer becomes the best tour guide to travel with him through Castilla-La Mancha and Alcazar de San Juan.
3. Big Data
The use of Big Data is fundamental to modern marketing, as it enables brands to collect, analyze and use large volumes of data to make decisions. Brands leverage this data to segment their target audience more precisely and design strategies that respond to specific consumer needs and preferences. An example of the use of the Big Data in tourism we find it in the Virtual Twin of Seville Mushrooms. Through all its interactive points and different platforms (mobile, computer, totem in the museum itself), it is possible to record user usage data, thanks to advanced analytics and dashboards.
4. Augmented Reality and Virtual Reality
The Augmented Reality and Virtual Reality are enriching marketing experiences by offering new interactions between brands and consumers. They enable users to view products before purchasing which can significantly influence their purchasing decisions. On the other hand, offer fully immersive experiences not only telling, but also showing brand stories in an attractive and memorable way. Both technologies not only improve the customer experience, but also generate greater engagement and loyalty. With the AR App developed for Lacasitos In addition, children can further enjoy their favorite chocolate by playing with the different Augmented Reality characters hidden in their magic tubes.
Marketing of the Future
In the marketing of the future, technology plays a decisive role. In relation to the field of marketing in the Metaverse, the vision is that the consumer experience continues to be enriched, personalized and increasingly valuable. . Moreover, in a world where creativity and innovation are essential to stand out, it is important to keep abreast of the latest technological advances and apply them to marketing strategies. As the Metaverse and emerging technologies such as the Artificial Intelligence or the Extended Reality are increasingly integrated into our marketing strategies, brands need to adopt a proactive and adaptive approach . Personalization is essential, as consumers need experiences that are not only relevant, but also meaningful. At Imascono for more than 14 years we have been working hand in hand with major brands such as Disney, Telefónica, Lacasitos, Foster's Hollywood o Adobe to create cutting-edge marketing and advertising campaigns that are relevant to your target audience. Need to push your marketing campaign into virtual spaces in the Metaverse? ¡ Contact with us !
Influencers virtuales como tendencia en las redes sociales
Virtual Influencers as a trend in Social Networks
Social Networks have become the main communication channel for many companies. A way to reach the end user, to have direct conversations with them and to connect emotionally with the product and the brand. In this equation, the influencer marketing plays a key role by incorporating inspirational profiles into these conversations, which the profiles trust and consider when following recommendations or seeking inspiration. However, in the last few years, a new type of new type of influencers, the virtual influencers, who are becoming more and more important in this sector of marketing and advertising. . Many companies wonder how to create a virtual influencer and what steps to follow to take advantage of this new trend, since they offer a number of advantages for brands, which we will analyze in detail throughout this post.
What are virtual influencers?
Before analyzing the differences between the two types of influencers, it is important to review what an influencer is. virtual influencer. Virtual influencers are digital characters created through advanced technology such as Artificial Intelligence and 3D animation, which are gaining popularity by starring in advertising campaigns, collaborating with major brands and generating content that attracts millions of followers. All thanks to their novelty and adaptability. Even though they are not real people, virtual influencers connect emotionally with their audiences and are transforming the way we consume content and understand digital marketing. . You may be interested in our Artificial Intelligence service for companies . These virtual influencers can fulfill the same functions as human influencers, and at the same time, to have more autonomy and dedication to both the brands he works for and his niche audience. These, in addition, reach real audiences beyond Social Networks, such as metaverses and video game platforms. Connecting brands with new digital audiences. . You may be interested in → What is a virtual avatar and what are its characteristics? . These virtual influencers are, in short, virtual avatars not only their appearance, but also the development of a personality, tastes and defined style that helps to connect with specific niche audiences. But these can go a step further if they are connected with the latest advances in Artificial Intelligence. Thus, these influencers not only remain in photographs and/or videos, but they can have direct conversations with users We can respond in real time and participate in more communication formats, such as product presentations, events, television, radio, among others.
The origin of the phenomenon of virtual influencers
Virtual influencers are a phenomenon that has been born as an evolution of social media profiles and the explosion of the virtual avatar phenomenon in digital contexts. They are one more medium, apart from the more traditional influencer profiles, so that companies and brands take advantage of new technologies and new communication channels to connect with their audiences. . As the creation of virtual reality characters took shape, these avatars became increasingly realistic in appearance, accompanied by the ability to interact with people in the physical world. Shortly after the advent of Social Media, brands and marketing and advertising agencies began to explore the idea of discovering how to create a virtual influencer. that could function as influencer profiles. Real people who were just starting to make their mark working on campaigns for numerous brands and who already had millions of impressions and followers at the time. You can learn more about the impact of technology on marketing and advertising by reading our post Marketing in the Metaverse: main strategies. The first known virtual influencer was Lil Miquela whose Instagram profile was created in 2016. The success and notoriety he achieved proved that the phenomenon of virtual influencers could connect emotionally with the public and attract the interest of brands and advertisers. From that moment on, new virtual influencers with their own appearances and personalities began to emerge.
Benefits of having a virtual influencer
As has been discussed throughout this article, virtual influencers offer companies an opportunity to alternative to hiring influencers where brands can count on the following benefits:
24/7 availability
In traditional influencer marketing, brands compete with other companies not only for the attention of users, but also for the attention of the influencer's own profile. A virtual avatar created and managed by the brand itself is fully available to the brand and complementary companies. . Creating a storytelling and content of high value for both users and the companies behind the profile. In addition, as they are digital characters, they can be worked with at any time. any time of the day, any day of the week . They are available to companies, entities and firms when needed. Virtual avatars such as the V-E-G-A line are accessible from mobile devices, computers and Extended Reality experiences.
Rapid adaptation
One of the main benefits offered by virtual influencers is the immediacy and the rapid updating of their messages, their aesthetics and their personality. This allows them to keep up to date with what is happening on the Internet, on social networks and in the company itself. These virtual influencers, if they are based on the technology behind the virtual avatars equipped with Artificial Intelligence allows them to have a quick training and control of the information sources. Being really easy to adapt messages and publish content .
Reducción de costes
In recent years, influencers' services have become significantly more expensive. The performance of influencer marketing is known worldwide. and these profiles are fully aware of the amount of power they have in their hands with respect to brands and their fees. Having a customized, brand-owned virtual influencer helps reduce costs on this side, while offering a similar service. Their combination with both styles of influencers allows brands to have a greater adaptability and control of your marketing and communication strategies in the digital world.
Represents brand values
The virtual influencer solves one of the main problems that exist with influencer marketing. The people behind these profiles often don't share or are not aligned to the 100% with brand values . This is in addition to the possible contradictory messages or reputational crises that may be generated. Brands no longer need to worry about it, as these digital personas are totally customizable . At the same time, unlike real influencers, they are completely controllable characters for brands, which reduces unforeseen events and eliminates unexpected behavior. We recommend you to visit our post → Digital leisure as a new form of entertainment .
Influencer marketing, beyond Social Networks
The The presence of virtual influencers is not limited to social networks, there are many more possibilities. when it comes to launching them in the different communication channels of the digital world. Beyond social networks, these influencers and virtual avatars can have their own space to connect with users, all thanks to the 3D animation and its integration with the Generative Artificial Intelligence . An example of this can be found in the V-E-G-A virtual avatars, digital characters equipped with generative AI that humanize brands and customer service in the virtual ecosystem. These customizable AI avatars can connect with users beyond a Social Networking profile. They can be placed on physical totems in the brand's stores or establishments . They can be used in the personalization, in customer service and your experience both physically and on the web. You can be at tourist information points or actively participate in product presentations. You can even act as a company representative in the virtual world. And that's not all, the alternatives are countless. If you are interested, learn about our services of Generative Avatars with Artificial Intelligence The avatars V-E-G-G-A have the ability to hold close conversations and always be available to the audience. In this aspect, they can give talks or conferences and lead trainings. It is a digital persona capable of humanizing the essence and values of the brand in an innovative way, offering an attractive experience for the customer. At Imascono we have developed virtual avatars such as Smoky, the virtual chef of Nola Smoke who receives and attends to customers and also makes personalized recommendations, collects and delivers orders. O IRIA Iveco, which centralizes internal communication and customized training for the automotive group's employees. Not forgetting the AI avatar of Miguel de Cervantes, which becomes the best virtual guide to get to know Castilla-La Mancha through the stories that the writer himself tells to the visitors of Alcázar de San Juan.
AI Avatars: The Future of Virtual Influencers
Influencer marketing is, without a doubt, one of the main sectors in the world of advertising at present . Its growth both in terms of budget and audience impact opens up new opportunities for brands to further explore how to reach and communicate with digital audiences. In this exploration of new ways of communication, the virtual influencers have a bright future already have examples and success stories that demonstrate that what the audience is looking for are stories, values and high-value content . Three keys that virtual influencers can offer. In this vision of the future of virtual influencers, we must not forget about the introduction of generative Artificial Intelligence as a way to give autonomy and personality to these influencers. Emerging the possibility that these digital characters go beyond the profiles on social networks to have a direct interaction with users, both in the physical environment through customer service totems and digitally, being a support in e-commerce and brand websites. At Imascono we are developing a whole line of virtual avatars equipped with Artificial Intelligence called V-E-G-A. AI avatars that represent a leap forward in the world of virtual influencers. Giving them personality, voice and adaptive training to humanize the essence and values of the brands. . Interested in learning more about the use of these AI avatars in the world of virtual influencers? Get in touch with us and our team of engineers and designers will be happy to answer all your questions about Artificial Intelligence and virtual avatars. .
5 Artificial Intelligence use cases you should know about
5 Artificial Intelligence use cases you should know about
Artificial Intelligence is one of the great technologies that have been are transforming all types of companies and sectors . Its great capacity for adaptation, its low learning curve for users and its integration with other technological advances such as the Metaverse, Augmented Reality, or the Spatial Computing make the AI an important point in the future of companies . In this article we would like to discuss with you the 5 most interesting use cases of Artificial Intelligence today that companies of all kinds have already implemented. All to boost agility and creativity within companies. And above all, to increase the capabilities of the workers, being the Artificial Intelligence services constant support for the team.
Importance of Artificial Intelligence in today's world
Before submitting the applications and use cases of Artificial Intelligence in enterprises It is important to analyze the context in which we find ourselves in relation to the business world and the use of Artificial Intelligence. Artificial Intelligence is an essential technological tool in today's world. In the short time that it has been in widespread use among companies, this technology has radically transformed various industries, increasing efficiency across the board . Its ability to analyze large volumes of data allows companies to make faster decisions, optimizing resources. In addition, the AI has changed the way we interact with technology The company's customer service is improved through virtual assistants and chatbots, which saves time and enhances the user experience. If you want to learn more about this topic, we invite you to visit Artificial Intelligence Avatar: definition and main uses .
5 Artificial Intelligence Use Cases
This technology has marked a before and after in the strategies and methodologies of all organizations. Whether at the marketing level or at the production level, Artificial Intelligence allows to revalue, accelerate and increase creativity in all action plans. Next, we will review the 5 most relevant use cases of Artificial Intelligence in companies:
1. Análisis de datos
Artificial Intelligence has radically changed the way data is analyzed. . It allows processing large volumes of information and extracting key information in a fast and efficient way. It is a perfect tool to identify behavioral patterns and any impact variables that go unnoticed with conventional methods. In addition, deep learning algorithms lead to predictions by analyzing historical data sets, leading to better decisions in real time. From the process automation to the elimination of repetitive and error-oriented tasks, the various types of Artificial Intelligence enables you to deliver products and services faster and with less margin for error. Intelligent graphics reduce data with intuitive representations to facilitate learning and understanding of information.
2. Multiidioma
One of the main advantages that Artificial Intelligence offers is the ability to to perform automatic translations in real time, and even generate multi-language experiences that adapt to each user. An essential property in a globalized and automated world. AI models can be trained with data in different languages, allowing them to translate, interpret and respond in the desired language, thus facilitating interaction between people from diverse cultures and linguistic backgrounds . An example of this can be found in Cicerone's AI avatar, capable of managing a travel agency in more than 95 languages.
3. Personalization of contents
Artificial Intelligence plays an important role in personalizing the content offered to each company's audiences. A very useful tool for analyzing a company's a large number of these on users' tastes and buying behaviors. . This customization brings brands closer to their target audiences . Also reduces user saturation by offering them content more in line with their preferences. This favors the user satisfaction and pushes them to build deeper and longer relationships with companies or brands. that are to your liking. You may be interested in → Challenges of Artificial Intelligence applied to the enterprise .
4. Task automation
One of the great benefits that Artificial Intelligence offers is the possibility of automate repetitive tasks. Allowing employees to focus on more creative and strategic activities. Not only does this increase productivity, but it also enhances the job satisfaction The company's employees can devote more time to tasks that really require their knowledge and skills. In the business environment, automating processes such as data management, customer service and logistics has become commonplace. . The chatbots For example, they can handle frequent queries, freeing up human teams to solve more complex problems.
5. Virtual assistants
Undoubtedly, one of the main use cases of Artificial Intelligence in companies is the generation of virtual assistants or avatars for customer service, employee support and transparency in corporate communication. Offering a wide range of utilities that transform both personal and professional life . One of the most relevant current examples are the new line of virtual avatars called V-E-G-A where Artificial Intelligence becomes humanized by allowing users to speak, read and listen to them. These digital characters have great benefits, playing roles such as event assistant , tour guides , f nternal training in companies , customer service on the web , commercial agent o animated character to entertain children . The possibilities are endless.
Artificial Intelligence use cases at Imascono
Since 2019, at Imascono we have been developing a whole line of virtual avatars equipped with Artificial Intelligence. Thanks to the great advances experienced in relation to generative Artificial Intelligence, the V-E-G-A avatars have improved their capabilities of naturalization of conversations, their personalization and training. Humanizing Artificial Intelligence. Through these V-E-G-A avatars, Artificial Intelligence is impacting a multitude of sectors:
Artificial Intelligence in Tourism
The tourism sector is one of the first to adapt the latest trends and technologies for improve the user's travel experience . And at the same time, optimize resources for tourism companies, providing them with greater capacity for adaptation, data capture and creativity to improve engagement with travelers. In the latter area, the virtual tourist guide of Miguel de Cervantes . Through the avatar Cervantes IA In this way, users can ask the Spanish writer himself about his beloved Castilla-La Mancha. An Artificial Intelligence avatar that is deployed both in the Tourism Office of the City Council of Alcázar de San Juan as well as in the different emblematic points of the La Mancha route that pass through the city. You can learn more about this topic at Artificial Intelligence in tourism: characteristics and examples .
Artificial Intelligence in Retail and Entertainment
If there is a sector that benefits from the incorporation of virtual assistants, it is the retail and leisure sector. Thanks to these AI agents / avatars the customer service becomes more humanized in the digital world going a step beyond chatbots. With the Generative Artificial Intelligence the conversations become much more fluid and personalized. Where it is possible to record and analyze through dashboards all conversations held with the avatar, all anonymously. Allowing to have an overview of the brand perception, the most frequently asked questions and which products/services are the most demanded. An example of a use case of Artificial Intelligence in avatar format for the retail sector can be found at Smoky the avatar and virtual "chef" of Nola Smoke who greets, serves, picks up and delivers customer orders. In addition, it offers burger recommendations based on the customer's favorite ingredients and specific needs.
Artificial Intelligence in Industry
One of the sectors where Artificial Intelligence is having the greatest impact is in the industrial sector . At present, the industry is undergoing a change of revolution, of the Industry 4.0 (focused on automation) to Industry 5.0 (focused on workers' welfare), where AI plays a key role in both visions. Reducing costs and production times and at the same time, improving workplace quality . Becoming a support to increase workers' capabilities. An example of this is the virtual assistant developed by Iveco, IRIA the IA avatar. She is able to support, training and assistance to both employees and agents of the logistics, mechanical and transport line of the automotive company. Centralizing access to information, advice and updates from the company and facilitating its transparency. If you want, you can continue reading about the link between AI and the industrial sector in our post Artificial Intelligence Applications in Industry. Bottom line, AI is being implemented in a wide variety of areas and its expansion is shaping the current business world. . AI is the working tool of the present and the future; companies must put it into practice in order to face the great challenges we are experiencing. V-E-G-A avatars are a great resource for customization and adaptation to all kinds of situations. . Empathize with users and offer them the best experience and, in addition, it is of great help to save on costs, logistics and training and, finally, it has options to multi-language and multiplatform . For more information, do not hesitate to contact us at contact with Imascono . We will be happy to help you and answer any questions you may have about the incorporation of artificial intelligence in your company.
