LUXURY
of global luxury market in 2028 (Luxonomy)
of luxury executives believe that cutting-edge technologies such as generative AI will transform the industry in the coming years (Accenture).
of people think their shopping experiences are boring (Accenture)
TRANSFORM THE LUXURY EXPERIENCE: CONNECT, EMOTIONATE & REDEFINE YOUR BRAND
Luxury brands do not sell items, they sell experiences, exclusivity, brand values. Factors that in today's world are being "diluted" between ecommerce and online platforms that limit the shopping experience to a single format and form.
This is why emerging technologies are transforming the digital customer experience of luxury brands. Personalization through virtual assistants and avatars. Redesign of stores that turn physical shopping into an event. Own virtual environments to not only see, but to be part of the brand's world.
Luxury is no longer just a product, it is an experience that is lived and remembered thanks to technology.
NEW TECHNOLOGY TRENDS IN LUXURY
EMOTIONAL CONNECTION WITH THE CUSTOMER
Purchasing decisions are driven by emotions and these in turn are based on the bonds created between the brand and the customer. Here technology plays a key role in offering personalized attention and surprising experiences. Thanks to AI avatars and immersive technology.
EXCLUSIVITY IN THE DIGITAL MARKET
Massive digitalization and the proliferation of ecommerce has meant that the customer experience that characterizes luxury brands has been diluted in the new platforms. Virtual spaces, assistants and immersive experiences allow new digital channels to innovate and differentiate.
AUTHENTICITY AND TRACEABILITY
Blockchain technology in the luxury sector enables the generation of a blockchain of control, authenticity, security and traceability of all brand items. With this control it is also possible to manufacture to order, avoiding excess inventory, reducing the environmental impact and generating a sense of exclusivity.
OMNICHANNEL CHALLENGES
AI, Big Data and immersive technologies allow the customer experience to be personalized, offering a coherent and seamless experience between physical and digital channels. All these cutting-edge proposals are interconnected, enabling seamless communication and agile and dynamic data management. Unifying the shopping experience.
THE PHYSICAL STORES OF THE FUTURE
Luxury is based on values, on the brand's legacy, on the story it tells, in which consumers are the protagonists. To this end, physical stores are transformed, turning the shopping experience into an event. All thanks to virtual fitting rooms, immersive trips to the factory, around the world, personal assistants or interactive installations.
EXPERIENTIAL LUXURY
Luxury brands don't sell products, they sell ways of life. An idea that can be developed in the creation of virtual worlds. Gamified environments, where the essence of the brand is breathed, its values are made tangible. Spaces where to connect to the customer community, organize exclusive meetings and take the feeling of belonging to the highest level.
EMOTIONAL CONNECTION WITH THE CUSTOMER
Purchasing decisions are driven by emotions and these in turn are based on the bonds created between the brand and the customer. Here technology plays a key role in offering personalized attention and surprising experiences. Thanks to AI avatars and immersive technology.
EXCLUSIVITY IN THE DIGITAL MARKET
Massive digitalization and the proliferation of ecommerce has meant that the customer experience that characterizes luxury brands has been diluted in the new platforms. Virtual spaces, assistants and immersive experiences allow new digital channels to innovate and differentiate.
AUTHENTICITY AND TRACEABILITY
Blockchain technology in the luxury sector enables the generation of a blockchain of control, authenticity, security and traceability of all brand items. With this control it is also possible to manufacture to order, avoiding excess inventory, reducing the environmental impact and generating a sense of exclusivity.
OMNICHANNEL CHALLENGES
AI, Big Data and immersive technologies allow the customer experience to be personalized, offering a coherent and seamless experience between physical and digital channels. All these cutting-edge proposals are interconnected, enabling seamless communication and agile and dynamic data management. Unifying the shopping experience.
THE PHYSICAL STORES OF THE FUTURE
Luxury is based on values, on the brand's legacy, on the story it tells, in which consumers are the protagonists. To this end, physical stores are transformed, turning the shopping experience into an event. All thanks to virtual fitting rooms, immersive trips to the factory, around the world, personal assistants or interactive installations.
EXPERIENTIAL LUXURY
Luxury brands don't sell products, they sell ways of life. An idea that can be developed in the creation of virtual worlds. Gamified environments, where the essence of the brand is breathed, its values are made tangible. Spaces where to connect to the customer community, organize exclusive meetings and take the feeling of belonging to the highest level.
IMASCONO TECH
We not only develop products, we also innovate technology for the luxury sector. Our team of technologists and engineers is dedicated to imagine and create codes, frameworks, programs and tools that enrich our solutions for luxury companies. We specialize in areas such as Artificial Intelligence, web programming, 3D art, Blockchain, cybersecurity and Business Intelligence. Learn about Imascono's entire tech ecosystem and how our proprietary technology is helping to transform the luxury industry.
