EL BULLI FOUNDATION
CLIENT
ElBulliFoundation
Telefónica Tech
LOCATION
Virtual world
PROJECT
Digitization of Ferran Adrià's legacy with NFTs, virtual museum and 3D avatar
BRIEF
Ferran Adrià's creativity and gastronomic legacy come to life in the virtual world with an exclusive digital experience with 114 NFTs, a virtual museum of elBulli1846 and an immersive 3D avatar. Fusing art, blockchain technology and culinary innovation to redefine the history of gastronomy.
The goal was clear: to digitize Ferran Adrià's legacy and make it accessible to the world. Through an interactive virtual museum, blockchain-certified NFTs and a 3D avatar that guides visitors, this immersive experience connects the past, present and future of haute cuisine with the virtual universe.
The result was a multi-device web3 space accessible from any browser, where users can explore the collection of NFTs within the digital recreation of elBulli1846, learning about the history of culinary evolution through the original drawings converted into blockchain-certified NFTs.
Users can tour Ferran Adrià's legacy in the elBulli1846 virtual museum through exclusive blockchain-certified NFTs, gaining preferential access to future collections and merging gastronomy, digital art and innovation in the Metaverse. Thanks to this collaboration, gastronomy, digital art and technological innovation are merged within the Metaverse.
161.610
visits to the virtual space
generated on sale of NFTs
NFTs for sale
"The evolution of humanity is linked to the evolution of cuisine and technology and in this collection of NFTs we bring all these elements together to promote innovation as a transformative element of society."
VIRTUAL SPACES
Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.
BITÁCORA l BLOG
Metaverse and NFTs: Relevance in the Present and Future
Both the Metaverse and the NFTs are redefining value and ownership in the digital economy, are revolutionizing our interaction in virtual worlds and are generating new business opportunities that were unthinkable until now.
Extended reality applications in the luxury sector
From the extreme customization to the most immersive experiencesIn addition, cutting-edge technologies are transforming the way luxury brands design, produce and present their products and services, generating a lasting impact on their customers.
