FROZEN EMOTION
CLIENT
Ibercaja
Aramon
LOCATION
Aragonese Pyrenees (Spain)
PROJECT
Virtual Reality experience focused on ski tourism
BRIEF
In any marketing campaign, the objective is to surprise and generate engagement with the target audience. In this one, we went a step further. Frozen Emotion is taking experiential marketing to the highest level. A unique Imascono project carried out with Ibercaja Xplora and the ski resorts of Aragón.
Is it possible to bring the Pyrenees to the center of Zaragoza? The answer is yes. Thanks to Virtual Reality. For the promotion of the ski pass we devised an immersive experience that combined adrenaline with technology. To get the coveted pass you had to cross a suspension bridge high in the Pyrenees.
Once you crossed the bridge - not suitable for people with vertigo - you could ski down the mountain. All thanks to the Virtual Reality glasses, the sensors and the physical props that multiplied by a thousand the emotions.
With Frozen Emotion it is possible to ski without leaving the city. Combining the physical elements with the immersive virtual experience, the campaign goes beyond marketing to connect emotionally and physically with the enjoyment of users. And you, would you dare to cross the suspension bridge to get your ski pass for the season?
253.440
steps on the catwalk
virtual kilometers skied
experiences made
SPACESHIP PROJECTS
Tailor-made projects in which we offer all our experience and our cutting-edge technologies to companies whose business and vision require a technological evolution. We become technological partners of our clients, customizing to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
BITÁCORA l BLOG
TECHNOLOGY AND TOURISM
Technology has reached the tourism sector. We live in a hyperconnected world where our day-to-day life is digital: our way of working, our way of relating, our way of shopping, and, of course, our way of living tourism.
VIRTUAL TOURISM
One of the sectors in which, without a doubt, living unique experiences is the basis of business is tourism. And thanks to technology, these experiences can be much more accessible, immersive, personalized and surprising. We are currently witnessing the birth of a new trend in the sector: virtual tourism.
