Interactive mock-up: the leading tool for selling real estate projects
In an increasingly competitive real estate market, real estate developers interactive models is positioned as the ultimate tool to captivate and convince to prospective buyers. More than just a simple visualization, they offer an interactive experience where the customer can explore, personalize and experience the project first-hand before it even exists. The result: an immediate emotional connection and faster, more confident decision-making.
In this article you will discover how this innovative technology is revolutionizing the way real estate projects are presented and sold. Whether from Virtual Reality designed mock-ups or Virtual Twins accessible from URL, the latest advances in technology in Real Estate open up a new range of possibilities when it comes to publicizing the spaces for sale.
What is an interactive model and how does it revolutionize real estate sales?
If we look at its definition, an interactive model is a digital and/or virtual tool that allows to visualize and explore real estate projects in an immersive and intuitive way, in first person and adapting in real time all relevant elements. constructive and decorative level.
The idea is to go beyond static plans and paper, interactive models allow you to adapt the space to the requests of each visit, which increases the emotional connection and sense of belonging. You can no longer just imagine how you would renovate or decorate the property, now you can see it thanks to technology.
Through screens, augmented or Virtual Reality, the customer can walk through spaces, customize them, and experience a realistic experience before they are built..
Difference between a traditional model and an interactive model
Traditional models, while visually stunning, are limited in terms of flexibility and upgradeability. They are physical, static and costly to modify, making them difficult to adapt to changes or adjustments over time. In addition, their scope is reduced, as they only allow a static view and do not offer interactivity or in-depth exploration of the available options.
On the other hand, the interactive models represent a significant evolution in the visualization of real estate projects. Thanks to advanced technologies such as Augmented Reality, Virtual Reality and web-based virtual twins, these mockups not only allow for real-time interaction, but are also easily updatable and customizable.
Users can explore different design configurations, interiors and locations dynamically, remotely and in real time, providing a much more complete and reliable experience. In addition, its ability to show a higher level of detail and provide more informed decisions amplifies the confidence and interest of potential buyers.
For more information, we invite you to visit our post about Technology trends in Real Estate.
Main features and functionalities of interactive models
Interactive models are much more than a digital representation, are a more engaging and powerful selling toolThey enhance the personalization and at the same time the emotional connection of the clients with the spaces. They combine technology and design showing the real estate project in an innovative, persuasive and more accessible way than before. These are some of its key functionalities:
Real-time interactivity
Interactive mock-ups allow for real-time interaction, giving users a more immersive and dynamic experience when exploring a real estate project. Thanks to these digital tools both real estate agencies and the users themselves can modify aspects of the design, visualize interiors, change materials or choose different room configurations in real time.
Move around the space, change perspectives, consult floor plans, see views from a particular floor, or switch between day and night to see how natural light hits. This ability to interact with the model in an immediate and personalized way not only improves understanding of the project, but also facilitates faster and more informed decision making, as stakeholders can see the results of their choices instantly, creating a much more complete and confident experience in the buying process.
Remote accessibility
Remote accessibility is one of the main advantages of interactive models, as it allows users to view real estate projects from anywhere in the world. Going a step beyond just static photographs and videos. Whether through a tablet, a computer or VR glasses, customers can accessing the model in real time without the need to be physically present.
This not only significantly expands the commercial reach, but also streamlines the decision making process, allowing potential buyers to evaluate different design options and property features in a convenient and efficient manner, without the logistical constraints of traditional tours.
In this way, any place is turned into a virtual showroomaccessible 24 hours a day, 7 days a week. An example of this can be found in the virtual twin of the Rafa Nadal Academy by Movistar which allows us to travel virtually to Manacor (Mallorca) to visit all the facilities of the tennis academy.
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Detailed 3D representation
Thanks to high-quality 3D technology, these models accurately recreate every aspect of the project: from the façade to the interiors, including common areas, landscaping and the urban environment. All in one realistic aesthetics that generates confidence and makes you fall in love at first sightIn other words, the client can see what his future home will look like as if it were already built.
This representation can be adapted to all types of media: from Virtual Reality (interactive virtual model), where you walk through the real model in first person through the glasses. In Virtual Spaces, such as the Lékué virtual home where you visit the different spaces in web format and through avatars. Or, even, as Virtual Twins or infographics, where you see the digitized model. Whether of the house, the neighborhood or the entire city. An example of this can be found in the 3D model developed for Certestwhere its more than 25,000 m² have been virtualized in detail.
Outstanding benefits of interactive mock-ups for real estate projects
In a market where first impressions are crucial, interactive mockups have become essential tools to captivate customers from the first click. These mockups not only present a project, but transform it into an immersive experience that informs, excites and facilitates decision making. Their main benefits are detailed below:
Increased customer collaboration
Interactive models allow customers to be actively involved in the decision-making process. It is no longer a matter of just observing, but of participate dynamically: the client can choose locations, compare options, simulate finishes or explore views at different times of the day. This active interaction fosters greater commitment, generating trust and creating a stronger emotional connection with the project. In this way, the client ceases to be a spectator and becomes a protagonist of the process.
Increasing the attractiveness and personalization of the experience
The technology behind the interactive models allows for complete customization of the tour, showing only what is most relevant to the buyer's profile and even adapting the interior design to their preferences..
This flexibility not only increases the attractiveness of the project, but also makes each visit unique, close and memorable. The personalized experience ensures that each client feels catered to their specific needs, elevating the perceived value of the project.
Deeper understanding of the project
Forget about complicated floor plans and abstract descriptions. With an interactive model, the client can clearly visualize and understand what the space will look like, how the different areas are connected and what will be experienced when living in it. This clear and visual representation speeds up the decision-making process, reducing uncertainties and facilitating the purchase by providing a complete and detailed view of the future home or property.
Imascono as your strategic partner
In an industry where innovation makes the difference, in Imascono we turn technology into a sales tool emotional, immersive and disruptive. We are experts in creating state-of-the-art interactive models that transform architectural projects into unique digital experiences.
Our approach brings together 3D design, Extended Reality and Artificial Intelligence for offer customized solutions that the client falls in love with from the first second. We work hand in hand with you to understand your vision and turn it into an effective tool for your company.
Want to take your real estate projects to the next level with an interactive mockup that really makes an impact? At Imascono we are ready to help you create experiences that make a difference. Contact us at y discover how we can transform your vision into an innovative and engaging sales tool.
