THE TWISTS AND TURNS OF LIFE
CLIENT
VidaCaixa
Movistar Plus
TBS
LOCATION
Virtual World
Madrid, (Spain)
PROJECT
Virtual world accessible from VR glasses where the avatars and scenarios of the TV shooting were created.
BRIEF
VidaCaixa is the insurance subsidiary of CaixaBank founded in 1987. Over the years it has been adapting to changes, seeking to connect with young people and new lifestyles. From this objective was born the project "Las Vueltas que da la Vida" a humorous program of four episodes starring Carmina Barrios, Ana Milán, Henar Álvarez, Ana Brito and Mariona Casas.
A TV series that deals with different topics, where anecdotes are shared and where technology is also discussed and experimented with! The TBS and Movistar Plus team gave us a great challenge: can a TV series be filmed in the virtual world?
Yes, it can be done! At Imascono we gave it all to make the recording with avatars in the virtual neighborhood of Las Vueltas que da la Vida. Carmina Barrios and Henar Álvarez put on the VR glasses and increased their acting skills. Because controlling the avatar, recording in first person and multiple takes in the virtual world is not as easy as it seems.
The experience is developed on the Altspace platform. There we built the entire virtual neighborhood, the house on the outside and inside with all the interactive elements. A virtual space where users themselves can access to enjoy exclusive content and challenges. The result? Making Las Vueltas que da la Vida the first Spanish production to be filmed in the Metaverse.
3.7M
of audience reached
square meters of virtual neighborhood
gross minutes shot in the virtual world
SPACESHIP PROJECTS
Tailor-made projects in which we offer all our experience and our cutting-edge technologies to companies whose business and vision require a technological evolution. We become technological partners of our clients, customizing to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
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