LOEWE
CLIENT
Loewe
LOCATION
Virtual World
PROJECT
A virtual boutique where Loewe employees can test the most optimal distribution of products.
BRIEF
Loewe, a symbol of luxury and avant-garde, was looking for a disruptive solution to design the customer experience of its stores. A way to test different stands, counters and formats that went beyond renderings and plans. Thus, through a virtual boutique, we fused luxury and innovation to offer an immersive tool that would allow all the tests to be carried out quickly and easily.
The challenge set by the Loewe team? To create a virtual testing environment in which we could work on the different store formats and see, in real time, how the presentation of the brand's perfumes would look. Thus, during the internal presentation we could play with different proposals and innovations, changing both the aesthetics and the distribution in a virtual trial and error environment.
A virtual store with immersive technology that redefines the way Loewe works internally. A virtual environment that allows employees to immerse themselves in the brand's universe, explore each perfume interactively and find the optimal layout for the customer experience in its physical stores.
An experience in Virtual Reality where you can work all the details of the design and distribution of the Loewe boutique, trying different formats and knowing closely each of the perfumes of the firm. A real innovation in the training and implementation of internal projects.
x4
Times faster store design process
Increased internal satisfaction with the final design
perfumes for virtual testing
"With this project, we not only helped Loewe's internal team, but we transported the brand to a virtual world where innovation merges with technology."
SPACESHIP PROJECT
Tailor-made projects in which we offer all our experience and our cutting-edge technologies to companies whose business and vision require a technological evolution. We become technological partners of our clients, customizing to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
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