BITÁCORA

| BLOG

Read our space diary and discover the best of the latest technology news.

Luxury hotels are no longer simple vacation spots, but exclusive destinations where design and experiences play a key role. Modern luxury hotels combine exclusivity, immersive design and personalized services enhanced by advanced technology. 
The hotel industry is undergoing an unprecedented transformation thanks to the integration of Artificial Intelligence. AI has become an indispensable tool for hotels seeking to meet the expectations of modern travelers. 
The shopping experience is evolving, and so are consumers. That's why knowing the latest developments and trends within the retail sector is key for brands.
The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments. 
Artificial intelligence (AI) is transforming diverse sectors, from education to industry, automating repetitive tasks and allowing professionals to focus on more strategic and creative activities. In addition, AI facilitates creative processes, allowing creators to cooperate with technology to innovate.
The hotel industry is evolving rapidly with the adoption of technologies such as check-in automation, personalized virtual assistants and immersive experiences through augmented reality. The hotels of the future are betting on personalization and efficiency to stay competitive.
Customer Experience has become a decisive factor for the success of any business in the digital era. Today's consumers are not only looking for quality products or services, but also for emotional connections and memorable experiences that reinforce their relationship with brands.
Digital entertainment and leisure have moved from storytelling to storyliving. From being mere spectators to being part of the action. In recent months we have seen how the Apple Vision Pro is impacting the business world. But what about entertainment?
Technology is transforming all company strategies, especially marketing strategies. In this context, the Metaverse and new virtual worlds have become a new frontier for brands looking to innovate and connect with digital native audiences.
Social Networks have become the main communication channel for many companies. A way to reach the end user, to have direct conversations with them and to connect emotionally with the product and the brand. In this equation, influencer marketing plays a key role.
Artificial Intelligence is one of the great technologies that are transforming all types of companies and sectors. Its great capacity for adaptation, its low learning curve for users and its integration with other technological advances such as Metaverse, Augmented Reality or Spatial Computing, make AI an important point in the future of companies.
Technological innovation is part of 21st century education. Among the different technologies that have been emerging in recent years, the Metaverse and virtual spaces offer a wide range of benefits and features that can enrich the educational process, making it more accessible, interactive and personalized.