Veterinary pharmaceutical marketing trends 2026
The veterinary pharmaceutical marketing is undergoing a true revolution. It is no longer enough to communicate products: today, brands need to generate memorable, personalized and data-driven experiences that connect in a real way with veterinary professionals. In this blog you will discover how technology trends, artificial intelligence, augmented reality and the creation of high-value educational content are transforming the way audiences are educated, engaged and surprised.
We will show you success stories that prove it: from interactive game Bayer Kimchi!, to 360º events such as IDEA, the AI avatar Shin and virtual congresses such as those of Royal Canin and MSD Animal Health. Each project combines strategy, creativity and technology to generate impact, engagement and measurable results. In addition, we will explore the predictions for 2026, analyzing emerging technology trends, the importance of ongoing digital transformation and how to prepare for a more competitive and connected marketplace. Get ready to immerse yourself in a journey where the innovation and expertise become the new steering wheel for veterinary marketing.
From traditional to experiential marketing: the new veterinary marketing paradigm
The veterinary pharmaceutical marketing is now at a turning point. For years, communication in the sector has been marked by traditional models such as: commercial visits, physical materials, face-to-face training and messages focused almost exclusively on the product, always under a strong regulatory framework. However, the context has changed radically. Veterinary professionals are now more digital, more demanding and exposed to constant stimuli. In this scenario, differentiating oneself no longer depends only on what is communicated, but on how it is done. At Imascono we understand this transformation and contribute experiential technology solutions that combine creativity, digital innovation and regulatory complianceimmersive experiences, interactive content, technological storytelling and strategies data-driven that connect pharmaceutical brands with veterinarians from a much more emotional, memorable and effective approach.
Experiential innovation is not a fad, it is a strategic necessity. We come from an informative and unidirectional marketing, and we are moving towards a model based on the experience, personalization and veterinary omni-channeling. Technologies such as the extended realitythe artificial intelligence applied to animal health, gamification or virtual environments are redefining the veterinary customer journey, The company's innovation is a key element of the company's strategy, allowing for more impactful training, more memorable product launches and long-term relationships with professionals. Innovating today means anticipating tomorrow, creating real value, generating engagement and building pharmaceutical brands in an increasingly competitive market. At Imascono not only accompanying this change, but also leading it, promoting the veterinary digital transformation with solutions that turn technology into experiences that leave a mark.
Want to know more about pharmaceutical marketing trends?
Technology trends transforming veterinary pharmaceutical marketing
The evolution of the veterinary pharmaceutical marketing is deeply linked to technological progress. In an increasingly competitive, regulated and digitized environment, the brands that lead the industry are those that are able to integrate technology, science and creativity to generate real value. Looking ahead to 2026, the transformation creates intelligent, personalized and memorable experiences that connect with the veterinary professional. These are the main technological trends that are already redefining the sector.
Artificial intelligence and predictive analytics
The artificial intelligence in animal health has become one of the major levers of the data-driven veterinary marketing. Thanks to advanced analytics and predictive modeling, today it is possible to perform a much more precise segmentation of clients and veterinarians, by understanding their behaviors, interests and real needs. This makes it possible to anticipate demand, optimize campaigns and predict consumption. pharmaceuticals and veterinary supplements with unprecedented precision.
At Imascono We apply AI not only as a technological tool, but as a strategic driver that drives message personalization, improves commercial efficiency and strengthens data-driven decision making.
Interactive marketing and experiential events
Events have ceased to be exhibition spaces and have become authentic brand experiences. We transform events in the health and veterinary sector in immersive and interactive environments, using state-of-the-art technologies such as Extended Reality. From conceptual booth design to content strategy and visitor attraction, we create experiences that not only capture attention, but encourage learning, interaction and recall.
At the same time, the interactive marketing redefines the way complex pharmaceutical products are communicated. We develop innovative tools, such as AI-powered intelligent assistants, interactive simulations or AR experiences, that enable commercial and marketing teams to explain scientific concepts with clarity, rigor and high visual impact. All this with a memorable, visual approach and aligned with veterinary regulatory compliance.
Technical educational content
In veterinary pharmaceutical marketing, content is still king ... but only if it combines scientific rigor and impact capacity. At Imascono Health we know that credibility is key, that's why we have developed high-value technical content, created together with prestigious authors and expert collaborators in the veterinary, medical and dental sectors. Our team works in close collaboration with leading professionals to transform the most advanced scientific knowledge into visual, interactive, didactic and rigorous materials.
Telemedicine and digital consulting
The veterinary telemedicine and digital consulting represent a new horizon in the relationship between technology, professionals and pharmaceutical companies. At Imascono Health we design innovative strategies and customized projects for the health sector, supported by technologies such as Artificial Intelligence, Extended Reality and Gamification.
Whether it's optimizing internal processes, improving user experience or developing new digital solutions, preparing brands to lead the future of the veterinary digital transformation.
Success stories in veterinary pharmaceutical marketing
At Imascono Health for years we have been applying technology, creativity and strategy to help healthcare brands connect in a real way with their audiences. These success stories are clear examples of how experiential innovation, scientific rigor and well-applied technology generate engagement, impact and measurable results.
Bayer Kimchi!
Bayer Kimchi! was a phygital experience with Augmented Reality created to maximize engagement at a veterinary event. Through an interactive game, attendees protected the animals by catching viruses, reinforcing the messages of prevention and vaccination. The experience combined creativity, gamification and data capture in a natural way. The result was a highly participative and visually striking booth, achieving impact, notoriety and brand recall.
Event Idea
This is an event project managed by Imascono Health with a focus on 360º strategic, developed over four editions. From planning to execution, we designed a coherent and evolving experience. Continuity made it possible to optimize processes and improve the experience of attendees and speakers year after year. The event consolidated a clear and recognizable identity. It is an example of how integrated management turns an event into a scalable and efficient model.
Shin
Shin is a avatar with AI created for a Santen memorial event, able to moderate and interact in real time. Trained with specific medical bibliography, she provided accurate and rigorous answers throughout the day. She acted as a virtual guide, moderator and dynamizer of scientific content. She facilitated access to complex information in an agile and coherent way, transforming medical-scientific events into memorable experiences.
Royal Canin Event
Royal Canin and MSD Animal Health's virtual congress was a commitment to the accessible veterinary training without geographical limits. For three days, professionals had access to specialized presentations and immersive virtual stands. With an impact of more than 1,000 attendees connected simultaneously and more than 15,000 visits were registered. The project consolidated the value of virtual events in veterinary pharmaceutical marketing in terms of impact, attendance and relevant content.
Want to know more about pharmaceutical marketing trends?
The future of veterinary marketing: predictions for 2026
The veterinary marketing 2026 will be marked by hyperconnectivity, smart technology and the need to generate real value in every interaction. Technologies such as artificial intelligence, automation, personalization of content and immersive formats offer opportunities to enhance veterinary education, optimize the relationship with professionals and create memorable brand experiences. The rise of digital educational content and virtual environments will enable companies to expand their reach, generate professional communities and build brand loyalty.
The continuous digital transformation becomes a strategic necessity to lead in an increasingly competitive and connected marketplace. Brands that integrate technology, data, creativity and scientific knowledge will be able to anticipate market needs, design memorable experiences and build strong relationships with veterinary professionals. Preparing for this future means adopting an omnichannel approach, investing in technological innovation and working with specialized partners to accompany the evolution towards smarter, experiential and differentiating veterinary marketing.
Want to take your veterinary marketing strategy to the next level? At Imascono Health we combine creativity, technology and scientific knowledge to design memorable experiences, optimize the relationship with professionals and generate real results. Contact us today and discover how to transform your projects into innovative experiences that make a difference.
