OVO XTRACTOR | Boehringer
CLIENT
Boehringer Ingelheim
LOCATION
Virtual World
PROJECT
Interactive infographic of the OVO Xtractor machine, virtualizing all its components and vaccination processes.
BRIEF
The poultry industry demands innovation, precision and safety. For this reason, Boehringer presents Ovo Xtractor Touch ScreenThe new solution, a revolutionary solution both in computer and Virtual Reality that allows to understand the operation of the machine and its vaccination process without the need to physically see it. A technological leap that optimizes the commercial process, reducing logistic costs and accelerating decision making.
Big Pharma Boehringer Ingelheim was looking for a disruptive solution to demonstrate the efficiency and accuracy of its latest OVO Xtractor model at events and trade shows without the need to mobilize the machine for its commercial purpose. The key? To offer an interactive system both on screens and in Virtual Reality that invited to know every detail of the machine and its vaccination process. All without interrupting their activity in farms and laboratories and avoiding logistical relocation.
OVO Xtractor's Virtual Twin allows for a detailed, interactive and realistic presentation of the machine, ensuring a full understanding of its benefits and operation. From the precision of the in-ovo vaccination to its impeccable sanitizing system.
With this project Boehringer Ingelheim multiplies the efficiency in the sale of the machinery, by not depending on its physical transfer to the different fairs of the sector and saving the opportunity cost of allocating the OVO Xtractor models to this purpose of presentations and sales.
+15
Present at more than 15 international trade fairs
User visits
optimization of the sales process
"For Boehringer Ingelheim this digital model represents a revolution in the way we show the full potential of in ovo vaccination. Very happy to work with them on this shift into the future."
VIRTUAL TWIN
Digital worlds that allow users to have a large-scale view of the space or process. Interactive maps and infographics that guide the user, in which the different points of interest are explained visually. Where the important thing is the access to information and the personalization of the interactive experience.
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