REAL ESTATE
PLAY THE FUTURE
81%
of surveyed professionals identified data and technology as the area where they most likely to focus spending for the coming year (Deloitte)
55%
of market leaders in real estate attribute their ability to generate new revenue and close deals to market differentiation, making this advantage their key success indicator. (Accenture)
75%
of Real Estate professionals increased technology usage in the past year, continuing the trend from previous years (PwC)
VIRTUAL TWIN CERTEST
Certest’s latest project showcases a cutting-edge real estate initiative: a virtual 3D model of their entire facility, enabling immersive global access to their headquarters at Río Gállego II Industrial Park. This flagship project allows users to explore the newly expanded factory lines, research centers, and facilities in real-time, reflecting the company’s rapid growth and transformation. Designed as an interactive virtual twin, the model is continuously updated through a custom CMS, presenting a dynamic, large-scale view of Certest’s advancements and positioning it as a pioneer in virtual real estate within the biotechnology sector.
RAFA NADAL ACADEMY
The Rafa Nadal Academy by Movistar, a premier sports training facility founded in 2016 in Manacor, Mallorca, has launched an innovative real estate project that brings its 76,400m² campus to a global audience. This virtual 3D experience allows users worldwide to explore the academy’s school, hotel, sports center, museum, and various sports courts, including those still under construction. In collaboration with Telefónica, a gamified tour was developed, featuring challenges across the campus where participants can win prizes and discounts for the academy’s offerings. This marketing campaign skillfully combines technology and cross-promotion, achieving viral reach across social media and media channels, engaging 48 million people worldwide.
CLARA FROM PROGRESO
Progreso presents its flagship sustainability project: an interactive experience led by Clara, Progreso’s Sustainability Ambassador, who guides users through the highlights of the «We Grew to Create Value» sustainability report. This project enables a deeper understanding of Progreso’s commitment to sustainable development across construction, agriculture, energy, and real estate sectors. Operating in seven Latin American countries, with exports reaching Central America, the Caribbean, Mexico, and South America, Progreso focuses on building sustainable infrastructure that enhances quality of life. Driven by a commitment to people, families, and communities, Progreso’s mission is to create the future we all envision.
V·E·G·A SALES
Instead of a traditional advisor, you can now have a personal real estate consultant available 24/7, capable of automating tasks, answering common questions, and offering property recommendations tailored to your needs. Thanks to AI avatars, potential buyers can enjoy an on-demand virtual agent experience. This digital assistant enhances the property search by guiding clients through listings, managing viewing appointments, answering questions about financing and amenities, and providing instant updates. It’s like having a real estate expert dedicated to helping you find your ideal home anytime, anywhere.
SECTOR INFORMATION
PROPERTIES VIRTUAL TWINS
Allow clients to explore properties through immersive first-person virtual tours, anytime and from anywhere. Virtual Reality experiences and digital twins are transforming the property sales flows. By breaking down physical barriers, these tools enable them to connect with global audiences in an efficient and engaging way, attracting investors profiles who cannot physically visit the property.
SMART DATA DASHBOARDS
The integration of generative AI and advanced data analysis is revolutionizing workflows in Real Estate. The goal with this technological tendency in the industry is to reach decision-making intelligence that maximizes value creation and efficiency. In addition, the new webapps and virtual twins make it possible to collect and analyze all user interactions, obtaining high quality information on the most interesting interactive points.
AUTOMATED CUSTOMER SERVICE
AI avatars and customer service agents are redefining client engagement in Real Estate. Through automated and customizable systems, clients can access relevant information, resolve queries and receive personalized advice. This innovation optimizes efficiency and allows companies to deliver a tailored, agile experience for each user. With automated service, Real Estate business can offer consistent, 24/7 support, enhancing customer satisfaction and maintaining a proactive approach to client needs.