RAFA NADAL MUSEUM
CLIENT
Rafa Nadal Academy by Movistar
LOCATION
Rafa Nadal Museum, Manacor (Spain)
PROJECT
Interactive and gamified experiences designed to put the user at the center of the museum visit.
BRIEF
Rafa Nadal Museum goes beyond the traditional exhibition halls. The museum of the Spanish tennis player proposes to make you the real protagonist of the action, with different phygital experiences where we are the visitors who take the reins of the visit.
Rafa Nadal's team asked us to give it a twist, bringing new interactive experiences related to sports beyond tennis. Squeezing the most out of our creativity and physical technology.
The museum of the future is here! Discover all the innovative tech behind the Rafa Nadal Museum. Experiences include Skill Game, where visitors can test their agility while trying to get as many points as possible. But watch out, certain objects will lose you points!
⚽ #VirtualFootball - dare to compete head to head with Rafa Nadal
🙌 #SkillGame - test your agility by scoring the maximum number of points
🏃♀️#VirtualRace - challenge your friends to an obstacle course at the Rafa Nadal Academy
📷 #Photocall - take a souvenir photo with your idol
🏆#AskRafa - ask anything you want to Rafa Nadal's AI avatar
🏀 #BasketBall - One basket and a time limit, how many points can you score on Rafa's court?
These experiences show how technology makes it possible to gamify museum visits by offering challenges, increasing engagement, connecting with visitors, and having a hugely positive impact on all audiences.
76K
photos taken at the photo booth
new registrations in the database through interactive experiences
users participated in the AR game
“It was a privilege to work closely with the Rafa Nadal Academy by Movistar team to create these exciting experiences that further enrich visits to the museum”
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
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