Immersive Virtual Reality: what it consists of and examples.

We are currently witnessing the exponential growth of immersive technologies, where the Virtual Reality technology capable of transport us to completely digital worlds is its main representative. In this article we will go a step further to learn about what is the Immersive Virtual Reality The following are some of the examples that are already being applied at the present time.

Immersive Virtual Reality is defined as the technology that is capable of immersing the user in computer-generated worlds. A 360º experience only accessible through Virtual Reality (VR) glasses/helmets, haptic suits, controllers, gloves and/or masks that play with the sense of smell. Everything to go beyond the sense of sight and be able to hear, smell and feel these new digital experiences. The main advantage of immersive Virtual Reality is that the user experiences an immersive total immersion a sensation of teleportation to other worlds or space, where it also has a great freedom of movement and the user takes control of where to direct their attention.

How does immersive Virtual Reality differ from other types? In addition to immersive Virtual Reality, there are other options and typologies that allow to adapt the degree of immersion of the experience depending on the needs of each project. These are the Semi-immersive Virtual Reality y la Non-immersive Virtual Reality . In the Non-immersive Virtual Reality, the 3D virtual environment is displayed by means of a screen . Through controllers and other lightweight accessories, the user can experience, move and explore the virtual world, but immersion is limited. Non-immersive Virtual Reality is the technology that can be found in the majority of video games of the present that use the first person to play. On the other hand, we find the Semi-immersive Virtual Reality what we commonly know as simulators . Semi-immersive Virtual Reality is precisely the intermediate point between the two previous degrees of immersion. Where you also interact with the virtual environment through screens, however, these screens envelop the user and virtually simulate what you would see from that angle. The great characteristic of this type of Virtual Reality is that the user is required to maintain contact with elements of the real world, physical and realistic objectives, to immerse and move through the virtual environment. Recreations of racing cars, cabins of heavy machinery or aircraft controls are some of the immersive experiences that are based on this technology. All kinds of simulators in which users, in addition to playing, can train and educate themselves. in detail.

Here are some of them examples of immersive Virtual Reality experiences total that have already been implemented today in a multitude of sectors. From education and training, through Industry 4.0. or even in marketing and retail actions of all types of companies.

In the world of education, Immersive Virtual Reality changes the way children and students learn about the world. . With this technology and thanks to Virtual Reality glasses, children can visit any country, travel to the past, discover marine fauna or other planets in the solar system. All in experiences such as those presented by the Kai XR platform . Where students can discover the pyramids of Egypt and even see how a NASA rocket is prepared by being one of the team.

ᐅ En la Industria 4.0., la Realidad Virtual inmersiva permite entrenarse en tareas complejas y/o peligrosas en entornos virtuales seguros. Todo gracias a grandes simuladores 3D donde la Realidad Virtual inmersiva y semi-inmersiva permite a los profesionales fomentar el aprendizaje tácito, de prueba-error, sin necesidad de destinar recursos extra como formadores o la propia maquinaria para este fin.

Another clear example of the use of the. Immersive Virtual Reality that we are currently experiencing is their incorporation into the marketing campaigns . Where companies can foster engagement and brand bonding by creating memorable, attractive and different experiences to what users are used to seeing.

ᐅ Otro claro ejemplo del uso de la Realidad Virtual inmersiva que estamos viviendo en la actualidad es su incorporación a las campañas de marketing. Donde las empresas pueden fomentar el engagement y la vinculación con la marca creando experiencias memorables, atractivas y diferentes a todo lo que los usuarios están acostumbrados a ver. Un proyecto que destaca en este ámbito es el llevado a cabo por Ibercaja para la promoción de la temporada de ski en el Pirineo Aragonés. Gracias a las gafas de Realidad Virtual y a la inmersión total generada además por un puente colgante tanto físico como virtual, los usuarios pueden experimentar la sensación de vértigo y la adrenalina de cruzar de un pico a otro y disfrutar del ski, todo sin salir de la ciudad.

After more than 12 years in business, in Imascono we have specialized in the ideation, creation and development of all types of projects based on immersive Virtual Reality. In all of them, we provide consulting, installation, training and dissemination support. We accompany you throughout the entire process, from conceptualization to final implementation. We focus on understanding your specific objectives and requirements in order to offer you a efficient and high quality Virtual Reality solution . No matter the size of your company or complexity of your project, our technical team of engineers and designers has the following expertise extensive experience in the development of Virtual Reality experiences and its latest innovations. Contact with us and find out how we can develop the Virtual Reality experience and 3D simulation you need for your training and/or marketing actions.