Virtual Reality in video games: the future of entertainment.

Virtual Reality has ceased to be just a science fiction concept and has become the great immersive technology that allows us to travel to a whole new digital universe in which the users are in control. In the video game and entertainment industry that means that fiction reaches the real world . The fourth wall is broken and the user becomes part of the game world. In this article we want to go deeper into the video game industry's commitment to this immersive technology, the digital transformation that this sector is undergoing and the benefits, both in the present and for the future.

Virtual Reality is the technology capable of immersing us in completely digital alternative worlds, where we, the users, are the ones who decide where to focus our attention. 3D environments in which our senses cease to perceive the real world, thanks to the total immersion through the Virtual Reality glasses (HMD or Head-Mounted Display) and its accessories. The various remotes, gloves, headsets and haptic suits not only allow us to see, hear and feel these new digital experiences, they also offer us a great freedom of movement to enjoy the virtual universe. Virtual Reality is just one of the immersive solutions encompassed within the Extended Reality . A series of technologies to which also belong the Augmented Reality y la Mixed Reality . Their origins and software are different, but their objective is similar: eliminating the barriers between the real and the virtual . While Virtual Reality transports users to the fully artificial 3D spaces In Augmented Reality, the real world is still shown, but with virtual elements superimposed on reality. On the other hand, the Mixed Reality is the result of the combination of the two previous technologies, where users can interact with these digital elements superimposed on the physical world. A technology that we can also see in Spatial Computing.

From the earliest developments, the video game industry has been gradually introducing technological advances in its entertainment experiences. Wireless controllers, motion recognition systems, high-definition screens... Currently, the world of video games is in the process of introducing a new technology that is forever changing the way we understand gaming: the Virtual Reality. As mentioned before, Virtual Reality not only immerses you in a whole new world, but also in a whole new world. makes you the protagonist of the story . A leap into first person and immersive 100% experiences that changes the dynamics of video games. Players feel part of the game world, their senses adapt to this new 360° space and they can even look into the eyes of the other characters in the video game. Undoubtedly, significant changes that mark a before and after in the entertainment industry. You can learn more about this topic in our post→ Technology trends in amusement parks: Virtual Reality .

Virtual Reality has revolutionized the how gamers experience digital entertainment This has brought with it a series of benefits for the videogame industry that can be summarized as follows:

Increased immersion level

Virtual Reality (VR) transports players into the heart of the video game, making them feel truly part of the game and the action. With detailed three-dimensional environments and the ability to interact with the whole space as if they were real, Virtual Reality transforms the gaming experience making each decision feel more impactful and meaningful. If we add to this the incorporation of haptic suits and gloves The level of immersion increases even more: the video game is no longer only seen and heard in first person, it is also felt. See involves our whole body, movements and senses as in the Frozen Emotion immersive experience where, by combining Virtual Reality with the installation of the phygital of a physical bridge, users feel the adrenaline rush of crossing a bridge high in the snow-capped mountains.

Increased interaction

The virtual world of the video game opens up a whole new range of actions, decisions and interactions within the game. Players can explore space at your own pace and in the first person manipulating objects and even communicating with the characters in a much more natural and interactive way through virtual avatars . If, in addition, these avatars are endowed with Artificial Intelligence interaction is multiplied, as these video game AI avatars, NPCs, are able to interact with the players themselves. With training, context and prior information that allows it to adjust to the needs and open-ended actions that users perform during the game.

Gamification of the business world

Beyond video games and the world of entertainment, Virtual Reality and its game mechanics are also reaching the more business-oriented sectors thanks to the Gamification . This trend consists of transfer the dynamics of video games to professional education and training, as well as to VR testing and training simulations. Gamification coupled with Virtual Reality offers an attractive and effective way of training skills in controlled but realistic environments . As in the Global Spedition Virtual Trainings for the prevention of occupational hazards or the pharmaceutical company Boehringer Ingelheim for the training of healthcare workers in the preparation of their new drugs. You may be interested in → Digital leisure as a new form of entertainment.

Virtual Reality is a before and after in the way we consume multimedia content, where immersion in the action makes the fourth wall disappear for the first time. immersing us in a whole universe of entertainment and action. . Below, we will look at some of the examples and the most relevant success stories in the area of Virtual Reality and video games:

• Si algo nos permite la Realidad Virtual es la posibilidad de viajar al pasado y al futuro, como en la experiencia inmersiva de Ibercaja Xplora donde los usuarios pueden descubrir el paso del tiempo en la ciudad de Zaragoza cruzando el ‘Portal Virtual’.

• Este mundo virtual permite conectar diferentes industrias del entretenimiento, como son los videojuegos con la televisión. ¿El ejemplo? El vecindario virtual de Las Vueltas que da la Vida. La primera producción española en grabarse en el Metaverso y que, además, permite que los usuarios visiten y descubran por sí mismos sus escenarios virtuales.

• El desarrollo de videojuegos en VR también puede llevarse al mundo del marketing y el customer experience. Este es el caso del Foster’s Hollywood VR Game, un juego inmersivo lanzado para la noche más terrorífica del año.

• ¿Te imaginas competir en una carrera virtual? Este es el caso de la experiencia eRunner VR desarrollada por Ibercaja para promocionar la Carrera Popular entre los nativos digitales. ¿El objetivo? Atraer al público joven y llevar el entretenimiento al siguiente nivel.

• El mundo de los videojuegos y de la Realidad Virtual también están unidas a la cultura y al turismo. Este es el caso de la experiencia inmersiva de Loarre XR, para visitar virtualmente el castillo románico y, más recientemente, la visita experiencial del Acuario de Zaragoza, desarrollada íntegramente para las gafas Apple Vision Pro. Introduciendo el Spatial Computing en el sector turístico.

• El mundo de los videojuegos también tiene cabida en la educación y capacitación profesional. Gracias a la inmersión y a la gamificación de las dinámicas del juego, el aprendizaje revoluciona: implicando más a los alumnos, motivando y haciendo más amena la lección. Como en el Virtual Training desarrollado por CEVA Velactis en el sector sanitario.

Not only Virtual Reality is shaping the future of the video game industry, but also the major technological trend of the Metaverse and virtual worlds such as Fornite, Decentraland, Roblox or Spatial. 3D worlds, interactive, multiplayer, where the experience goes beyond the game, becoming a new socioeconomic space and communication channel for companies looking to connect with new generations.

Blockchain

In relation to the video game industry, we are witnessing the birth of new games and experiences like the play-to-earn video games . Games developed in the Metaverse and based on blockchain technology that allows players to earn money by buying and selling digital assets from the video game world, whether they are add-ons, terrains or avatars. The majority of these video games require an initial investment in the form of cryptocurrencies or specific starter packages to start playing. From that moment on, the player takes control and decides how to play and what to do in this universe.

Artificial intelligence

The future of videogames and entertainment in general, also involves the incorporation of the Artificial Intelligence . AI makes it possible to create more realistic, flexible and responsive characters and environments adapting in real time to the actions and decisions of the players. Artificial Intelligence also makes it possible to develop more complex narratives that change and evolve, offering new levels of customization and adaptability.

After more than 12 years in business, in Imascono we have specialized in the ideation, creation and development of all kinds of projects based on Virtual Reality with great examples in the world of entertainment and video games. In all of them we provide support both in the consulting part as well as in their installation, training and dissemination. We accompany you throughout the entire process, from conceptualization to final implementation. We focus on understanding your specific objectives and requirements in order to offer you a Virtual Reality solution for companies efficient and high quality for your VR experience. Our technical team of engineers and designers has a wide range of experience in the field. extensive experience in the development of Virtual Reality projects and its latest innovations. Contact with us and find out how we can help you develop your VR game.