ROYAL CANIN EVENT

Two major veterinary product companies, one virtual space, and over 20 hours of talks from leading professionals. Find out what happened at Royal Canin and MSD Animal Heath’s Virtual Conference!

CLIENT

Royal Canin
MSD Animal Health
Asis Group

LOCATION

Virtual world

PROJECT

Virtual event organized by the two most important veterinary products and services companies in Spain.

BRIEF

The two most important veterinary products and services companies in Spain, MSD Animal Health and Royal Canin have the common goal of making continuing education for veterinary professionals a reality. To this end, the two companies have joined forces to organize their first joint congress.

A unique space to offer, during two days, specific presentations to train in the diagnosis, management and care of both patients and customers.

Among the possible solutions for organizing the congress, the idea of holding it in a virtual format came up, why not? It is more accessible, you can have more speakers and more attendees. Besides, taking advantage of the online space, we could recreate the most impressive stands for the fair. With all this in mind, Imascono got started.

RESULT

Spain’s leading companies for veterinary products and services, MSD Animal Health and Royal Canin, have the shared goal of making continuing education for veterinary professionals a reality. That’s why the two companies have teamed up to hold their first joint virtual conference.

Over the course of two days, this unique and accessible space hosted specific talks to provide training in diagnosis, management, and care for both patients and clients.

20

hours of virtual talks broadcast

15.641

virtual visits during the three days of the conference

350

clicks on average received by all interactive points distributed throughout the space

“We at Imascono are delighted to be part of this initiative. The virtual platform was undoubtedly the best channel for this veterinary training.”

VIRTUAL SPACES

Virtual environments where the value proposition and business activities are gamified. Perfect for virtual tours, simulations and interactive product testing, detailed monitoring of processes and offer a space for gamification of pre-sales, training and other business activities.

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SECTOR