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Phygital branches

We turn every branch and office into a meeting point that combines interactive shop windows, augmented and virtual reality, and AI agents, with interaction data to measure their impact.

3,5%
use of channels other than the branch in municipalities without one. The physical isn't replaced, it's transformed (Banco de España, Financial Inclusion Report 2025)
9,8
employees per branch in 2023, versus 5.93 in 2008. The branch no longer processes: it advises (Funcas)
69%/20%
of daily operations through online channels versus the branch
Visitors in a museum with VR headsets and touch tables exploring reconstructions of a historic destination
Value proposition

Branches that strengthen the brand and surprise the visitor.

We design end-to-end technology strategies for flagship branches and customer offices, turning every physical space into an innovative meeting point. We start from an analysis of the space and the visitor journey, and roll out a catalogue of interactive experiences —shop windows, AI agents, augmented and virtual reality— that adapts to each branch without starting from scratch. The branch stops being a place that only processes and becomes a space that advises and strengthens the brand.

FEATURES

What the service includes.

01

Technology strategy for the space

Before installing anything, we define what should happen at every point of the branch: what's seen from the street, what happens on entering, what the visitor remembers on leaving. The technology is chosen afterwards.

02

A catalogue of experiences to your measure

Shop windows that react to passers-by, AI agents on totems, augmented and virtual reality, interactive infographics. Proven pieces combined according to the space, instead of building each branch from scratch.

03

From the flagship to the whole network

The same experience designed once and deployed across the whole network, adapted to each format: you don't need a landmark building for a branch to stop looking like all the others.

04

Integrated into the refit itself

We work with the refurbishment project, not on top of it. Installation, hardware, connectivity and fit in the real space, coordinated with the builders.

05

A space that reinvents itself

Initiatives change every so often. A phygital branch isn't opened and forgotten: it's programmed, like a cultural venue. That's what makes people come back.

06

The physical space, now measurable

The physical space stops being a blind spot. Impressions, users, journeys and dwell time: what until now was only measured online, now measured on the street and in the lobby too.

SUCCESS STORIES

Phygital branches cases.

IMASCONO TECH

We don't just build products, we build technology.

We have a team of technologists and engineers who imagine and create new code, frameworks and tools that bring our experiences to life: Artificial Intelligence, web development, 3D art, cybersecurity, Business Intelligence and Big Data.

Shall we talk about your challenge?

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