SHIN
CLIENT
Santen
VML Health
LOCATION
Telefónica Foundation Space (Madrid)
PROJECT
Human-like AI avatar to moderate medical events, providing real-time responses and an interactive and innovative experience.
BRIEF
Stona leading company in ophthalmic innovationalmolical, celebratingn the 10th anniversaryriver innovand in glaucoma with a unique event. For this special occasion, they trusted at VML Health e Imascono to create a differential experience. Una IA humanhoisted capable of moderating, dynamizing and interacting in real time with the attendees. Thus was bornió Shinan AI avatar that becomes in the image and voice of the event.
The reto from Santen was clear, to organize a commemorative day that would not only celebrate the achievements in glaucoma treatment, but would offer an innovative, memorable, and focused on interaction. In a environment as rigorous as the medical-scientific one.The key was to facilitate quick access to complex information, to guaranteendo a coherent common thread and very precise, throughout the day.
Imasconotogether with VML Healthdeveloped a Shina Trained AI with a careful selection of medical bibliography specific to the event. Thanks to this rigorous training, Shin offered precise and contrasted answers, avoiding any type of error.. She played a key role as moderator, content dynamizer and reliable source of scientific information. Throughout the event, he interacted with speakers and attendees, resolving technical doubts in real time and maintaining medical rigor.
Frome arrival at the event, Shin welcomed the visitors on a personalized and individual basis and les accompanied him throughout the day as a virtual guide. Shin demonstrated that AI avatars are the future of event moderation, combining knowledge, interaction and emotion in one one voice.
300
assistants
assistants interacted with Shin
speakers
"This project demonstrates that AI can be a key player in corporate events. Shin was rigorous, empathetic and accurate, able to deliver validated medical information. Transforming the scientific experience into something truly human."
V-E-G-A
New generation of hyper-realistic virtual avatars equipped with Artificial Intelligence that innovate the way we interact with technology. Artificial Intelligence is humanized through more natural and fluid conversations.
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