of banking roles have high potential to be automated or augmented through AI (Accenture)
productivity and revenues increased by 10% by incorporating Generative AI in banking (Accenture)
of Central Banks are considering the use of digital currencies, the 14% already have pilot programs underway (PWC).
THE IMPACT OF TECHNOLOGY IN INSURANCE AND BANKING IN THE DIGITAL ERA
The arrival of the new digital ecosystem is transforming a multitude of sectors, among which banking and insurance are positioned as two of the key industries in this technological change.
Not only because of the irruption of cryptocurrencies, the growing concern for data cybersecurity and the arrival of the new Decentralized Finance (DeFi), but also the change of the users themselves. Customer preferences are changing: they base everything on digital and want personalized and always accessible attention. As a result, financial institutions and insurers are being forced to change as well.
In this new economic and digital ecosystem, technology in the insurance sector and in banks is leading the change with new spaces, training and personalized services so that the human and relational component is not lost in the digital world.
NEW TECHNOLOGY TRENDS FOR INSURANCE AND BANKING
HUMANIZED AND AUTOMATED CUSTOMER SERVICE.
From automated physical offices, virtual branches that offer real-time advice and virtual assistants available to customers. The objective is to be more present for the user, personalizing the service and offering the most concrete answers to their needs.
NEW DIGITAL ECONOMY.
Decentralized Finance (DeFi), the emergence of cryptocurrencies, Blockchain technology and smart contracts are revolutionizing the banking and insurance sector. Traditional financial institutions, due to their weight in society and users' trust, are in charge of leading the change towards the new digital economy.
CUSTOMIZATION OF PRODUCTS AND SERVICES.
Banks and insurance companies are beginning to introduce Artificial Intelligence and Big Data to analyze user interactions and preferences in real time. Enabling the creation of personalized financial offers and advice that are presented in an interactive and engaging way.
INNOVATION AND CONTINUOUS TRAINING.
Essential to adapt to rapid technological and regulatory evolutions. Continuous training of professionals and also of the users/customers themselves for the correct digital transformation of the banking and insurance sector.
DATA, ANALYTICS AND CYBERSECURITY.
Today's world revolves around data. In these sectors, cybersecurity is key to protect sensitive information and ensure the integrity of their operations. At the customer level, encryption technologies such as Blockchain or biometrics are starting to be incorporated.
DIGITAL NATIVES.
Reaching new generations is one of the main challenges for banks and insurers. They are looking for fast, intuitive and tailored banking experiences. With personalized advice and always available in the new digital and dynamic environments.
HUMANIZED AND AUTOMATED CUSTOMER SERVICE.
From automated physical offices, virtual branches that offer real-time advice and virtual assistants available to customers. The objective is to be more present for the user, personalizing the service and offering the most concrete answers to their needs.
NEW DIGITAL ECONOMY.
Decentralized Finance (DeFi), the emergence of cryptocurrencies, Blockchain technology and smart contracts are revolutionizing the banking and insurance sector. Traditional financial institutions, due to their weight in society and users' trust, are in charge of leading the change towards the new digital economy.
CUSTOMIZATION OF PRODUCTS AND SERVICES.
Banks and insurance companies are beginning to introduce Artificial Intelligence and Big Data to analyze user interactions and preferences in real time. Enabling the creation of personalized financial offers and advice that are presented in an interactive and engaging way.
INNOVATION AND CONTINUOUS TRAINING.
Essential to adapt to rapid technological and regulatory evolutions. Continuous training of professionals and also of the users/customers themselves for the correct digital transformation of the banking and insurance sector.
DATA, ANALYTICS AND CYBERSECURITY.
Today's world revolves around data. In these sectors, cybersecurity is key to protect sensitive information and ensure the integrity of their operations. At the customer level, encryption technologies such as Blockchain or biometrics are starting to be incorporated.
DIGITAL NATIVES.
Reaching new generations is one of the main challenges for banks and insurers. They are looking for fast, intuitive and tailored banking experiences. With personalized advice and always available in the new digital and dynamic environments.
NEW TECHNOLOGY TRENDS FOR INSURANCE AND BANKING
IMASCONO TECH
We not only develop projects and products, we also develop technology. We have a team of technologists and engineers who imagine and create new codes, frameworks, programs and tools that give life to our experiences. Artificial Intelligence, web programming, 3D art, cybersecurity, Business Intelligence, Big Data. Get to know the entire Imascono tech ecosystem.
