CEVA VELACTIS

Discover the latest in training and promotion in the veterinary industry. CEVA Velactis, an immersive simulation to learn first-hand about the uses and advantages of the new product.

CLIENT

CEVA
Boehringer Ingelheim

LOCATION

Worldwide

PROJECT

Virtual Reality training and showroom for your veterinary products

Virtual Training Project developed for CEVA Velactis by Imascono

BRIEF

CEVA is positioned as one of the three fastest growing veterinary pharmaceutical companies worldwide. Present in 42 countries, with more than 110 representative offices and 13 research and development centers.

Presenting and training on the application of your products is complicated, especially because of the time and travel of your professionals to farms around the world. Imascono, how can we optimize the time and cost of training?

Virtual Training Project developed for CEVA Velactis by Imascono
RESULT

Together with their sales team and the product and innovation departments we developed this Virtual Reality macro-project. We agreed that a Virtual Training, an immersive experience would be the best way to explain the advantages, uses and correct way to apply this new product.

We simulated a Virtual Reality farm with different gamified challenges, explanatory videos and quizzes to advance in the retention of knowledge about the benefits of Velactis. A multi-language training designed to last less than 10 minutes.

200

professionals participated in the first tests of the training

84%

of veterinarians recognize that experience helps to significantly improve retention of concepts.

5

Experience translated into 5 languages

VIRTUAL TRAINING

Simulations for training and testing of processes, machinery and work procedures in which the user drives the course of the experience.

Perfect for high-risk training where tacit knowledge and learning-by-doing play a key role in learning.

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