Bringing a biotechnology plant to the world.
Certest, in the midst of its European growth phase, faced a challenge shared by many expanding industrial companies: how to show international clients, partners and investors the size, complexity and quality of its facilities without depending on the physical visit. A biotechnology plant also adds specific biosecurity, confidentiality and controlled-access restrictions, which multiply the operational friction of every sales visit. The challenge was to design a digital tool that would allow the plant to be toured in detail from any device, showcase the company's years of transformation and reduce the commercial cost of every visit without losing the demonstrative power of the industrial product.