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Cervantes IA
Success story · iUrban · Alcázar de San Juan City Council

Cervantes IA

250
people served per day
Case summary

Miguel de Cervantes returns to Alcázar de San Juan as a virtual tour guide, a hyper-realistic avatar with generative AI deployed at three points in the city.

Alcázar de San Juan is one of the towns of La Mancha on the Don Quixote route, with deep historical ties to the figure of Miguel de Cervantes. The City Council, together with the tourism experience integrator iUrban, was looking for a unique, surprising way to offer visitors the town's history and curiosities, beyond traditional signage and information leaflets. The answer is Cervantes IA: a hyper-realistic avatar with generative Artificial Intelligence that gives voice to Miguel de Cervantes himself and becomes the official tour guide of Alcázar de San Juan, deployed at three key points in the city.

Client
iUrban · Alcázar de San Juan City Council
Sector
Tourism
7
questions on average per user.
250
People served per day.
3
avatar access points spread across the city.
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01 The challenge

A unique tour guide for the Don Quixote route

Alcázar de San Juan faces a challenge shared by many mid-sized Spanish towns of great heritage value: how to differentiate its tourism offer in a saturated national market, and how to serve visitors with a level of content and personalisation that its operational resources limit. The Don Quixote route and the figure of Miguel de Cervantes are unique assets that deserve an experience to match: not a leaflet, not a conventional audio guide, but something only this town in La Mancha could offer. The City Council and iUrban were looking for a technology solution that would turn the literary legacy into a memorable, coherent tourism experience.

A unique tour guide for the Don Quixote route
02 The solution

Miguel de Cervantes brought back with generative AI

The solution is Cervantes IA, a hyper-realistic avatar with generative Artificial Intelligence that gives voice to Miguel de Cervantes himself and acts as tour guide of Alcázar de San Juan. The avatar answers questions about the town's history and curiosities, queries about the writer's life and work, and practical recommendations on where to eat and stay, all in the voice and tone of Cervantes himself. The experience is deployed at three physical points —City Hall, Tourist Office and the military fortress—, turning the whole city into a narrative route with Cervantes as the common thread.

Miguel de Cervantes brought back with generative AI
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