Success story · Progreso · LLYC

Clara Progreso

times faster access to sustainability information

Case summary

A conversational AI agent that humanises Progreso's annual sustainability report and multiplies by four the speed of access to its information.

Clara is a virtual ambassador powered by artificial intelligence, created for Progreso, a leading producer of cement and sustainable construction solutions in Latin America. Every year the company publishes its sustainability report 'We Grew to Create Value', an extensive document covering its progress in sustainable materials, clean energy, responsible agriculture and social impact on communities. Clara turns that report into a conversation: an AI agent that answers, in real time and in natural language, the questions of employees, customers and stakeholders across Central America, the Caribbean and Mexico.

Client

Progreso · LLYC

Sector

Industry 5.0

557

questions answered in its launch week

+30%

interactions with the CSR report

times faster access to sustainability information

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01 The challenge

From corporate report to accessible conversation.

Corporate sustainability communication faces a structural tension: annual reports accumulate rigorous data, but lose the ability to connect with broad, diverse audiences. Every year Progreso publishes 'We Grew to Create Value', an extensive document covering its progress in sustainable materials, clean energy, responsible agriculture and social impact. Together with the consultancy LLYC, the company faced the challenge of communicating those achievements in an accessible, interactive way, personalising the answers to each interlocutor's questions and, above all, humanising the message to connect with stakeholders across Central America, the Caribbean and Mexico.

02 The solution

An AI ambassador that gives the corporate report a human face.

Clara is a virtual ambassador based on generative artificial intelligence, designed to give Progreso's sustainability report a human face. The avatar talks in real time with any user, answers their questions with the content of the report and adapts the tone and depth of the answer to each interlocutor. It covers the four major pillars of the strategy: building sustainable infrastructure, generating clean energy, innovation in agriculture and social impact on communities. Complex information stops being read and starts being talked about, multiplying by four the speed at which any stakeholder reaches the relevant data.

Next step

We achieved 30% more interaction with the CSR document. What could your company achieve with the same system?

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Key learnings

What this case teaches the sector.

From report to dialogue

Sustainability reports accumulate rigour but lose reach. A generative AI avatar turns them into a conversational channel: the information remains just as auditable, but stops demanding effort from the reader. Corporate communication goes from institutional monologue to accessible dialogue.

One brand, multiple audiences

In multinational companies with heterogeneous stakeholders —employees, customers, investors, local communities— the same avatar adapts the depth and tone of each answer. Generative artificial intelligence makes it possible to keep brand consistency with personalisation per interlocutor.

Tangible transparency

Corporate transparency stops being demonstrated by publishing a PDF and starts being demonstrated by answering any question about it in real time. That immediacy in accessing the data is what turns a declared commitment into a practice any stakeholder can verify.

Full avatar customisation as a competitive advantage

Clara, Progreso's AI avatar, isn't a standard solution superficially adapted: it allows full customisation of look, content, information sources and personality, with a proprietary platform from which the client reconfigures and trains the avatar as its needs evolve

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