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Lacuniacha
Success story · Lacuniacha

Lacuniacha

30 VR headsets
Available in the park.
Case summary

An Augmented Reality app and an immersive Virtual Reality experience that turn the visit to Lacuniacha Wildlife Park into a gamified open-air museum.

Lacuniacha is a wildlife park located in Piedrafita de Jaca, in the heart of the Aragonese Pyrenees, where more than fifteen species live in semi-freedom across 300,000 square metres of forest, meadows and streams. It is precisely that freedom —which makes Lacuniacha a unique natural space in Aragon— that often makes it hard for visitors and animals to meet. The Lacuniacha team was looking for a way to guarantee that every visitor had a complete, educational and memorable experience regardless of when the animals appeared, and also to connect the public with the prehistoric fauna that inhabited the area thousands of years ago.

Client
Lacuniacha
Sector
Tourism
Service
Immersive experiences
30 VR headsets
Available in the park.
300,000 m²
Of wildlife park.
+15 species
In natural semi-freedom.
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01 The challenge

Seeing the Pyrenees' animals when they don't want to be seen

Lacuniacha offers its visitors something rare in a wildlife park: the chance to see the animals of the Pyrenees in semi-freedom, with no barriers or cages. That authenticity is at once the park's greatest value and its main operational friction: the animals appear and disappear at their own pace, and don't always coincide with the visitor's passing. Added to this reality is an educational challenge: how to convey in an engaging way the natural history of the Pyrenees, the evolution of its ecosystems and the extinct fauna that inhabited the area thousands of years ago. The visit needed enriching without intruding on the natural environment.

Seeing the Pyrenees' animals when they don't want to be seen
02 The solution

An AR app for the present and VR to travel to the past

The solution combines two technologies with different, complementary purposes. An Augmented Reality app lets visitors walk the park with their own phone, unlocking content in each zone and making the Pyrenees' animals appear virtually even when they're not visible at that moment, with educational information on each species and its habitat. At the end of the route, an immersive Virtual Reality experience takes visitors 150,000 years back in time to discover the extinct fauna of the prehistoric Pyrenees and the evolution of its ecosystems up to the present day. The result is a gamified open-air museum in the heart of the Aragonese forest.

An AR app for the present and VR to travel to the past
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Key learnings

What this case teaches the sector.

01

Wildlife in semi-freedom is both a value and an operational challenge

Seeing animals in their natural habitat is the best possible experience, but also the most uncertain: the animals appear at their own pace. An Augmented Reality layer resolves that friction without intruding on the environment, guaranteeing that every visitor finds the park's wildlife on their phone.

02

Virtual Reality is the only technology capable of reviving prehistory

No information panel, video or educational dossier can convey what it means to walk among the cave bears or mammoths that inhabited the Pyrenees 150,000 years ago. Virtual Reality turns the abstract into a sensory experience, and transforms educational content into an unforgettable experience for the visitor.

03

Technology enriches the experience

One of the usual misgivings in nature tourism is that technology might denature the environment. Designing the experience on the visitor's own phone and a VR headset used at the end of the route avoids installing hardware in the forest and respects the essence of nature tourism.

04

Open-air gamification

When visitors unlock content in each zone of the park, collect information on species and take part in an interactive journey through prehistory, the visit stops being a passive stroll and becomes a gamified learning experience, without giving up its natural character.

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