Adding context to the largest wooden structure in the world.
The Setas de Sevilla are a contemporary architectural monument of enormous visual and tourist value, but also a complex space to explain: their fluid geometry, their 10,000 square metres and their location above a transformed historic market make it hard to grasp their full scale from the in-person visit itself. The museum team wanted to enrich the visitor experience with historical context —the before and after of the Plaza de la Encarnación—, architectural storytelling and an overall perspective that the walk along the walkways doesn't allow. The challenge was twofold: to add complementary content and to increase interaction with the totems along the physical route.