Skip to content
EN ES
Let's talk →
Torre del Marqués
Success story · Hotel Torre del Marqués

Torre del Marqués

−60%
reduction in customer service waiting time.
Case summary

Marta is the generative AI digital concierge of Hotel Torre del Marqués, the only five-star hotel in Teruel's Matarraña, “the Aragonese Tuscany”.

In the heart of the Matarraña, the Teruel district known as the 'Aragonese Tuscany', stands Hotel Torre del Marqués, the only five-star hotel in the province of Teruel. The establishment, housed in a historic building from 1702 and with occupancy levels above 75%, welcomes guests every season mainly from northern Europe and America. To offer warm, personalised service available at any time and in any language without giving up the essence of the destination, the hotel has launched Marta: a three-dimensional avatar with generative Artificial Intelligence that acts as a digital concierge 24 hours a day.

Client
Hotel Torre del Marqués
Sector
Tourism
5
Stars, the only such hotel in the province.
18
Exclusive rooms on the estate.
6
Guest service languages.
Facing a similar tourism challenge?
Tell us about it. In under 24 hours we tell you what results you could expect in your company.
Tell us your challenge →
01 The challenge

Five-star service, 24 hours a day and in any language.

The luxury rural tourism audience has very demanding expectations: warm, personalised service, available at any time of day and in their own language, with a level of detail that an eighteen-room boutique establishment can hardly sustain with physical staff around the clock. Torre del Marqués, with more than 75% of its occupancy coming from northern Europe and America, needed a solution that would widen the guest service window, cover night-time and low-demand hours, and speak several languages without giving up the establishment's essence: exclusivity, warmth and hospitality with a local soul.

Five-star service, 24 hours a day and in any language.
02 The solution

Marta, the digital concierge with the soul of the Matarraña.

The solution is Marta, a three-dimensional avatar powered by generative Artificial Intelligence that acts as the hotel's digital concierge. Accessible from the establishment's tablets, Marta accompanies guests throughout their stay in six languages and 24 hours a day. She can book a gourmet truffle-hunting session, sign guests up for the horse-riding route across the estate, recommend visits to Valderrobres or Beceite and reserve a table at the restaurant. Marta becomes the gateway to everything the Matarraña offers —gastronomy, landscapes, heritage and activities— with warm, natural service that never intrudes on the guest's rest.

Marta, the digital concierge with the soul of the Matarraña.
Next step
Looking for a tailored solution? Request a free diagnosis.
Request a diagnosis →
Keep exploring

Beyond this case.

Tourism
Sector

Tourism

Discover every case, product and method we apply in this sector.

View sector →
Let's talk From challenge to product. Tell us yours.

You tell us the challenge; we tell you how we would make it real. We reply in under 24 hours with a first round of feedback. No strings attached.