Success story · Boehringer Ingelheim

Vaccines

+148K

minutes saved for the training team

Case summary

Virtual Reality training for laboratory staff that trains people simultaneously in 20 countries and saves pharmaceutical material during learning.

Vaccines is a professional Virtual Reality training programme developed for Boehringer Ingelheim, one of the largest pharmaceutical companies in the world, to train laboratory staff in the preparation and administration process of its new injectable product. The experience turns the drug's user manual into a gamified simulation that healthcare staff can practise autonomously, in any country and in their own language, with no need to move trainers or consume pharmaceutical material during learning. A single project that makes it possible to train teams distributed around the world simultaneously.

Client

Boehringer Ingelheim

Sector

Healthcare

148.325

minutes saved for the training team

11.866

injections practised in the virtual environment

countries of origin

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01 The challenge

Training laboratory staff without moving trainers or wasting material.

Hands-on training of laboratory staff around a new pharmaceutical product is one of the most critical and costly processes in the industry. The user manual alone doesn't guarantee mastery of the procedure, but the conventional alternatives are unfeasible at global scale: sending trainers to every country consumes time and budget, and in-person sessions require pharmaceutical material to be set aside solely for learning, multiplying the opportunity cost for the company and its customers. Boehringer Ingelheim needed training that was hands-on, motivating, simultaneous across countries and respectful of real pharmaceutical material.

02 The solution

A gamified simulation to train the procedure as if it were real.

The solution is a Virtual Reality training experience designed with Boehringer Ingelheim's training department, which turns the user manual of the new injectable into a step-by-step gamified simulation. Each phase of the procedure becomes an interactive challenge: product preparation, dosing, injection and verification. Healthcare staff practise autonomously, repeat as many times as they need and receive immediate feedback. The experience is available in multiple languages and distributed globally, which lets the company deliver the same training in different parts of the world simultaneously, without moving trainers or consuming real pharmaceutical material.

Next step

We rolled out the same training programme in 20 countries simultaneously. What could your company achieve with a similar training programme?

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Key learnings

What this case teaches the sector.

Pharmaceutical training at global scale

The pharmaceutical industry faces an operational challenge when it launches new products: training laboratory staff at global scale with the same quality and speed. Virtual Reality makes it possible to deliver the same training to multiple geographies in their languages, removing the barrier of moving trainers.

Saving pharmaceutical material as measurable impact

Hands-on training around new drugs devotes large quantities of pharmaceutical material exclusively to learning. Moving that training to virtual simulation frees that material for real clinical use, multiplying the return on every batch and reducing the launch's opportunity cost.

Gamification as a vehicle for technical learning

In healthcare procedures where error has real clinical consequences, gamification stops being a motivational device and becomes a vehicle for technical learning. Repeating, making mistakes, getting immediate feedback and trying again —with no risk to the patient and no wasted material— accelerates the mastery curve.

SHOWROOM FOR CUSTOMER SALES

The simulations aren't only designed for internal training, they're designed for the customer too. Making the industrial company's potential and value proposition tangible. Offering a different, immersive way to get to know the process.

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