Humanizing technology as a current challenge: meaning and strategies
In an increasingly digitized world, technology has transformed every aspect of our lives. In this context, humanizing technology has become a crucial challenge to ensure that technological developments respond to people's emotional, ethical and social needs, promoting more meaningful and accessible connections.
Virtual storefronts: how to capture and improve your customers' attention
A virtual storefront can be a very powerful resource for transforming the shopping experience in your store by combining visual appeal with digital interactivity.
Immersive technology applied to Trade Marketing: activating your brand at the point of sale
In a world where attention lasts seconds, standing out at the point of sale is no longer an option: it is a necessity. The key? Betting on immersive technology that not only captures glances, but also generates emotions and purchase decisions.
What is a virtual space and how to use it
Immersive digital environments go beyond traditional websites, combining advanced technology with personalization. From virtual tours to training simulations, virtual spaces are transforming business activities.
Technology in shopping malls: Innovation that transforms the customer experience
Attracting visitors is not enough. The key is to surprise them and make them loyal with unforgettable experiences. Turning the physical space of the mall into a place of encounter with brands, beyond simply shopping.
Characteristics of a luxury hotel: immersive design and unique experiences
Luxury hotels are no longer simple vacation spots, but exclusive destinations where design and experiences play a key role. Modern luxury hotels combine exclusivity, immersive design and personalized services enhanced by advanced technology.
5 Retail news and trends you need to know about
The shopping experience is evolving, and so are consumers. That's why knowing the latest developments and trends within the retail sector is key for brands.
How extended reality is transforming DOOH advertising
The future of DOOH advertising is marked by the integration of advanced technologies such as Extended Reality (XR), Artificial Intelligence (AI) and the Internet of Things (IoT), which will transform public spaces into smarter, more interactive and personalized environments.
Customer experience: how to improve it through extended reality
Customer Experience has become a decisive factor for the success of any business in the digital era. Today's consumers are not only looking for quality products or services, but also for emotional connections and memorable experiences that reinforce their relationship with brands.
