Most relevant technology trends in cosmetics
Beauty is reinventing itself at an unstoppable speed thanks to technology. Today, cosmetics is no longer just about formulas and textures: it's a smart, personalized and innovation-packed experience that connects science, data and creativity to take care of you like never before.
The role of retailtainment in the evolution of the in-store experience
In this new era, retailtainment is born, the explosive fusion of entertainment, emotion and technology that is completely transforming the shopping experience.
What is digital branding and how to enhance it with immersive technologies?
Digital branding encompasses all the elements that define how a brand lives in the online environment: from its graphic identity to its tone of voice, including the user experience in digital channels.
How Technology for Children Boosts Child Development: Practical Solutions for Parents
Technology offers great opportunities to enhance creativity, critical thinking and problem-solving skills, all while keeping children connected to the world around them.
Humanizing technology as a current challenge: meaning and strategies
In an increasingly digitized world, technology has transformed every aspect of our lives. In this context, humanizing technology has become a crucial challenge to ensure that technological developments respond to people's emotional, ethical and social needs, promoting more meaningful and accessible connections.
Virtual storefronts: how to capture and improve your customers' attention
A virtual storefront can be a very powerful resource for transforming the shopping experience in your store by combining visual appeal with digital interactivity.
Immersive technology applied to Trade Marketing: activating your brand at the point of sale
In a world where attention lasts seconds, standing out at the point of sale is no longer an option: it is a necessity. The key? Betting on immersive technology that not only captures glances, but also generates emotions and purchase decisions.
What is a virtual space and how to use it
Immersive digital environments go beyond traditional websites, combining advanced technology with personalization. From virtual tours to training simulations, virtual spaces are transforming business activities.
Technology in shopping malls: Innovation that transforms the customer experience
Attracting visitors is not enough. The key is to surprise them and make them loyal with unforgettable experiences. Turning the physical space of the mall into a place of encounter with brands, beyond simply shopping.
