In a world increasingly influenced by technological advances and major innovations in the digital world, two technologies have attracted global attention: Metaverse and NFTs (non-fungible tokens). Both technology trends are transforming all types of industries, from fashion and luxury to banking and finance. Knowing in detail its technological relevance is very important in order to continue betting on the digital transformation of our companies . Both the Metaverse and the NFTs are redefining value and ownership in the digital economy, are revolutionizing our interaction in virtual worlds and are generating new business opportunities that were unthinkable until now. In this article we will delve deeper into their definitions and complementary technologies, we will see in detail some of their We will discuss the most important use cases and analyze their benefits and future prospects.
Virtual Reality phygital project made for Ibercaja Explora by Imascono
General concepts of the Metaverse and NFTs
Before discussing the use cases, advantages and business opportunities of both technologies, it is important to have an in-depth knowledge of their definitions and Metaverse-related technologies and NFTs, including Blockchain and Web3, among others.
1. Definition of the Metaverse
El Metaverso se define como un universo virtual compuesto por múltiples mundos digitales tridimensionales vinculados. Un universo donde los humanos interactúan social y económicamente mediante avatares virtuales, NFTs y criptomonedas.
El Metaverso es la siguiente generación de Internet, en la que podemos disfrutar de una experiencia inmersiva, tridimensional y multisensorial gracias a la combinación de diferentes dispositivos y tecnologías. Como la Realidad Virtual, la Realidad Aumentada y lo último en tecnología Web3 y Digital Twins.
Desde Imascono contamos con servicios especializados de Realidad Aumentada, Virtual Reality and Realidad Mixta.
2. Definition of NFT
An NFT, or non-fungible token, is a type of digital asset that represents ownership or proof of authenticity of a unique item . Certified through Blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible (i.e., they are divisible and exchangeable for another of equal value), each NFT is unique, like a work of art. NFTs can be linked to specific digital objects such as works of art, music, videos, video game items, and more, providing a unalterable record of ownership and provenance. This traceability and authenticity capability makes NFTs a powerful tool for the digitization and marketing of digital and physical goods in various industries, including art and entertainment.
3. Definition of Web3
Web3 is defined as the next iteration of the Internet that seeks to decentralize the data structure. and allow users to have greater control over their own information. It is based on the idea of using the Blockchain to create an internet where applications and services do not depend on centralized intermediaries. Instead of having large companies controlling the information and data, Web3 puts ownership and control of data in the hands of users through decentralized networks. This vision of the web incorporates cryptocurrencies, smart contracts, and decentralized applications (dApps) operating on blockchain networks. Not to be confused with the term Web 3.0, which refers to the evolution of the Internet in general. . Moving from Web 1.0. of hyperlinks and Web 2.0. of two-way interaction and Social Networks, to a new era of Internet that is more intelligent, autonomous and based on natural language processing.
4. Blockchain definition
Blockchain, or blockchain, is a revolutionary coding technology that allows for decentralized tracking of all digital movements and transactions . This makes it a particularly useful technology for systems that require high security and transparency . Like cryptocurrencies, the smart contracts or identity management in the digital world. Due to its decentralized nature, the Blockchain technology eliminates the need for intermediaries in many processes potentially reducing costs and increasing efficiency. It is undoubtedly one of the technologies that is revolutionizing banking and the digital economy. You can continue to learn more about this new digital economic ecosystem at Banking and Metaverse: Use cases and the future .
The importance of NFTs for accessing the Metaverse
The future of the Metaverse monetization, to become the definitive space for the socioeconomic exchange in the digital world . For this purpose, cryptocurrencies, Blockchain technology and especially NFTs have a key role in the structure and functioning of the Metaverse . Offering a unique and secure way to represent the ownership and authenticity of digital and physical assets within these virtual worlds. In the Metaverse, NFTs can represent a variety of elements, ranging from virtual real estate, concert tickets and digital artwork to avatar identities and exclusive fashion items. This ability to directly link the ownership of assets with their digital representation offers users total control over your acquisitions facilitating a transparent and secure digital marketplace. You may be interested in → The Influence of Artificial Intelligence in the Metaverse . For example, in the fashion and retail sector, NFTs allow the creation of new business models with collections phygital (proposals for the real and virtual world) or garments/products created exclusively for the Metaverse as NFTs (digital objects) for our avatars. Or in the digital entertainment industry where the association of NFTs to concert tickets and other experiences allows both the audience and the promoter to be assured that the tickets are verified and are authentic . A successful case of the union between the NFTs and the Metaverse can be found in the virtual museum of the great Spanish chef Ferran Adrià . Web3, virtual avatars, NFTs... creativity and innovation from el bulli foundation makes the leap to the virtual world . After exhibiting in New York, Cleveland, Madrid and Buenos Aires, Ferran Adrià turns his works of art on culinary evolution in 114 NFTs that can be viewed and acquired directly through its own virtual museum.
Benefits of NFTs in the Metaverse
In the new virtual universe of the Metaverse and the digital twins NFTs are much more than just digital assets, they are becoming key elements in transforming the way we interact, trade and express ourselves on the Internet. virtual spaces offering authenticity, exclusivity and security to users. By exploring the benefits of NFTs in the Metaverse We discover how they not only power the digital economy, but also elevate user experiences, creating extraordinary opportunities for innovation and engagement. In the following, we will analyze the 3 main benefits of the union between NFTs and Metaverso :
Marketing tool
The integration of the NFTs and the digital assets in the Metaverse also has an impact on the marketing strategies for brands and companies . Not only to position the company at the forefront of technology and business innovation also for the promotion and sale of your products in virtual showrooms . In this way, companies can create and distribute unique digital products that capture attention and foster a unique sense of ownership and belonging among consumers. This is not only increases engagement by allowing users to interact with the brand in innovative and memorable ways, but also transforms products and experiences into marketing opportunities. As in the case of Metrovacesa Space, a unique space in the real estate Metaverse to access information about the brand, the company's activities and the online pre-reservation of homes through the new digital economy.
Metaverse developed for Metrovacesa by Imascono
Improved functionality in the Metaverse
The incorporation of NFTs into the Metaverse plays a key role in the improved functionality and overall experience of the user in these digital spaces. NFTs allow for deeper and more functional integration of digital assets, such as interactive tools, accessories for avatars with artificial intelligence The Metaverse's environment is enriched by art and real estate.
This integration facilitates not only the ownership, but also the personalization and digital exchange of these assets in a transparent and secure market. A new way of interacting in the virtual world that has gradually been introduced and brought closer to citizens. As in the Zaragoza City Council's virtual Flower Offering project, where the public institution promoted knowledge about NFTs by introducing them into the mechanics of the game within the virtual space. In addition, the NFTs were associated with different prizes such as concert tickets, exclusive experiences and gift baskets. This was a real pioneering action by a public administration to bring citizens closer to the importance and value of NFTs and digital assets.
Metaverse with NFTs of the city of Zaragoza developed for Zaragoza City Hall by Imascono
Identity and security in the virtual world
As we have seen throughout the post, the great advantage offered by the introduction of NFTs in the Metaverse has to do with the security and transparency they offer in interactions within the virtual world . A fact that, in addition, is a benefit to redefine and deepen the digital identity of users in the Metaverse.
NFTs allow users to have complete and exclusive control over their digital identities and assets, ensuring that only they can access and transfer their property. One example is Exclusiverse, the great pioneering virtual space in the tourism sector, where its more than 85,000 members can extend their digital memberships into the Metaverse thanks to the connection of each of their memberships with blockchain technology and NFTs. This allows them to purchase exclusive travel products and experiences and new benefits for their memberships, and to secure the payment and recording of all their interactions with the Traveler club. If you would like to learn more about this success story in bringing NFTs and the Metaverse together, you can visit our post Digital Membership: definition and main benefits.
The future of Web3: Blockchain, NFTs and the Metaverse
The Metaverse, as a space for socioeconomic interaction, is in full construction and evolution. Little by little, we are seeing how the most pioneering companies and brands are evolving towards this new concept of digital economy. Just as e-commerce revolutionized the business world, so are spaces in the Metaverse. The future of Web3 is shaping up to be a digital revolution based on the three technologies discussed throughout this article - Blockchain, NFTs and Metaverse - promising an era of more decentralized, secure and personalized online interaction, through avatars as a new key piece in our digital identity and the wallets virtual wallets that will protect all our assets. At Imascono we are aware that the future of companies depends on the Metaverse and the adoption of the technologies that shape it. For this reason, we have a whole area specialized in the development of experiences for the corporate Metaverse called Business To Metaverse . Thanks to our team of 30 engineers and designers With our own work methodology and the experience of more than 12 years of activity in the area of Metaverse and immersive technologies, we have accompanied companies such as Telefónica, Iberdrola, Rafa Nadal Academy, elbullifoundation or Metrovacesa in their leap to this new virtual ecosystem. Do you need a project in the Metaverse? Contact with us and together we will explore all the opportunities that the Blockchain technology of NFTs offers us in the business world.
How to work in the Metaverse with your company: characteristics and steps
In recent years, we have seen how the digital world has become increasingly important in our society, and also in our businesses. The Internet has become the showcase The company is the connection point and main source of income for a large number of companies, and its importance is growing every day. Companies are immersed in an accelerated process of digital transformation to adapt our business models to the new digital ecosystem. But companies are not the only ones evolving, the Internet itself is evolving. This is how the concept of the 3D Internet or Metaverse was born, where our digital presence will be increasingly more complex and complex. more immersive , more customized and more humanized. In this article we would like to delve into how companies can work in the Metaverse How to get the most out of this new virtual space to revolutionize your digital presence. In addition to the most demanded profiles and the benefits that the Metaverse offers to companies.
Showroom type Metaverse developed for Lekue by Imascono
Potential of the Metaverse in the present and future
Metaverse Internet, 3D Internet, Extended Reality, Spatial Computing... are different terms that refer to the same concept: the idea of extending reality, making the interaction between the human being and the Internet more interactive. real world and the virtual world is more natural, more humanized. Going a step beyond static websites, social media profiles and links and hyperlinks. Being able to superimpose digital elements on the reality itself or teleporting us to immersive virtual spaces where interaction is no longer through a mouse or keyboard, we ourselves are the ones who move through the digital world. The Metaverse, as a unique virtual universe of multiple linked three-dimensional digital worlds, is under construction. Little by little, brands have been developing their Metaverse experiences in their own immersive 3D spaces, accessible from today's most democratized devices, cell phones and computers. In the future, it is expected that this interaction within the Metaverse will take place through the new devices of Extended Reality The company's latest generation of VR glasses, Mixed Reality headsets and new Spatial Computing devices. In addition to the futuristic haptic suits and even the possible XR contact lenses that are already starting to have patents registered. If you are interested in learning more about this topic, please visit What is the future of the Metaverse?
Main advantages of working in the Metaverse
As we have seen, the Metaverse is positioned as the the next generation of the Internet the 3D Internet in which we can enjoy an immersive, three-dimensional and multisensory experience thanks to the combination of different devices and technologies. Bringing your company into the Metaverse ecosystem features múltiples ventajas . Both internally and externally, the virtual spaces in the corporate Metaverse offer:
Closer interaction with users
This new virtual universe is a unique opportunity to humanize our interaction with users in the digital world. Creating closer, more intuitive connections that go beyond hyperlinks and social media profiles. In the Metaverse we have our own avatar our own world, where users are freer to discover our brand. Virtual spaces where we can also organize trainings, events and product presentations open to everyone. You may be interested in → What is a virtual avatar .
New markets and lines of business
One of the most important advantages the Metaverse offers is the development of its own global market, where new socioeconomic exchanges are expected to emerge in the coming years, along with new digital and tech jobs like the ones we will look at below. This new digital ecosystem will also have room for 100% ‘metaverse-native’ companies and for more traditional lines of business through their digital metamorphosis. New markets such as the one driven by Exclusive Traveler Club through Exclusiverse, a web-based virtual space where the world's #1 travel club brings together its more than 80,000 members in a Metaverse that fosters community, loyalty and new memberships based on NFT technology.
Improved productivity and training
The irruption of the Metaverse and its complementary technologies (Spatial Computing, Augmented Reality, Virtual Reality) in business activities revolutionizes two key aspects of any industrial\/business company: the productivity y la worker training . Through 3D simulations, companies are able to anticipate results and save costs thanks to testing in the virtual universe. Being able to make modifications to the strategy and assembly line through 3D models. In addition, these controlled virtual spaces promote the active participation of professionals in the training process. All thanks to the Gamification and the development of challenges and rankings.
Fostering creativity and innovation
The corporate Metaverse brings with it a new digital revolution The new technology is affecting all companies, regardless of their size, just as the development of web pages and the emergence of social networks did in their day. This new digital ecosystem represents a creative and innovative challenge for all sectors. Where, in addition to adapting current business models to the new virtual channel, companies have the opportunity to generate new value propositions, with new strategies, new lines of business. Exploring new possibilities.
Most demanded professional profiles
All this leap into the Metaverse requires the appropriate team of people. In addition to carrying out this digital transformation accompanied by professionals specialized in designing and developing these interactive products for companies, it is important that the company itself has a series of professional profiles. People who can provide continuity in content and updates to this new space and communication channel for organizations. Below, we present you the 5 most in-demand professional profiles in the corporate Metaverse:
1. Designers and developers
These new virtual spaces need professionals who design the user experience and interface and develop the 3D elements and programming. behind all interactions. Technical professionals that can be internal or external teams, who know how to transfer the essence and objectives of the company to the new digital worlds.
2. Data Scientists
One of the most important characteristics of the Metaverse is the number of interactions and actions generated in these virtual spaces. For this reason, companies must have data professionals in their teams who know how to to collect all these analytics , analyze them and find patterns and trends in behavior. Proper data analysis provides companies with a deep knowledge and understanding of their users.
3. Marketing digital
The Metaverse becomes a new channel of communication and interaction with users\/customers Therefore, it must have digital marketing professionals who take advantage of all the new opportunities offered by this virtual ecosystem. These marketers need to be technologically savvy and knowledgeable about the latest developments in the field. creative technologies , Extended Reality and Marketing 5.0 .
4. Cybersecurity experts
This leap of companies to the virtualization of their services requires that there are cybersecurity experts supervising all actions that are carried out. A cybersecurity specialist is a professional who is dedicated to protecting computer systems, networks and data from attack, damage or unauthorized access. These virtual spaces will be meeting points, points of sale and information exchange between many users, so that all interactions must be based on the following security measures adequate.
5. Chief Metaverse Officer
At the management level, we find the position of Chief Metaverse Officer The person responsible for the development and maintenance of a company's online presence in the Metaverse. A person with a deep knowledge of video games and the Web3 ecosystem, who in addition to the technical aspects, get to know the creative side of the market The company's community and actions in the virtual universe.
Work in the Metaverse with your company
At Imascono we know that the present and future of companies goes through the Metaverse. That is why we have a whole area specialized in the development of experiences for the business Metaverse called Business To Metaverse. Through our work methodology and the experience of more than 12 years of activity in the Extended Reality ecosystem, Spatial Computing and Artificial Intelligence we have accompanied companies such as Iberdrola , DKV o Metrovacesa in its leap into this new virtual ecosystem. If you want to know how to start working in the Metaverse and you need a team to accompany you in this technological leap, get in touch with us and we will solve all your doubts.
Phygital as a new dimension in user experience
Phygital as a new dimension in user experience
The physical and digital worlds have never been more interconnected. Now, the offline and online merge, in a single new user experience strategy known as phygital. Its importance is vital for all sectors, especially in marketing, entertainment and retail, where the bet for putting the customer at the center , generate emotional connection , engagement and loyalty, comes to life, both in physical spaces and in the virtual universe. In this article we will take a closer look at this trend, to know the most representative phygital projects in different sectors and discover its full transformative potential and innovative in the business world . Undoubtedly, we are witnessing the birth of a new dimension in the Customer Experience .
Spatial Computing Project by Imascono
What is phygital?
Before knowing the benefits and main success stories of the implementation of the phygital strategy in companies, it is important to review what this trend consists of. It refers to the union of the physical and digital worlds by merging the two words physical and digital. The phygital projects seek to incorporating digital functionalities into the physical user experience a process that integrates both worlds to:
Creating a convenient, self-service, hybrid shopping experience.
Surprising users with innovative, fun, and engaging concepts that change the way people see stores and physical spaces.
Dotar de tecnología a los espacios físicos de las compañías. Dando un paso en la Digital transformation y en la interacción con los usuarios.
The phygital trend is the natural path for businesses looking to adapt to the new behaviors and consumer demands, focusing on the omnichannel strategy. Where the attendance , immediacy and proximity of face-to-face actions is combined with the latest advances in the digital world in terms of personalization, Gamification and measurement through dashboards. All this so that the essence of the brand reaches users in a totally innovative, entertaining and fun way.
Main elements of the phygital experience
The union between the digital world and the real world can unfold in many ways, but the goal is clear: consumers want to to keep the best of the traditional physical stores and the new proposals of the digital channels. The combination of both proposals is the phygital experience The final strategy depends on the type of user of each company, but in general, it has the following main elements:
Extended reality
Extended Reality is the great union of all immersive technologies in which the real and digital worlds complement each other. Through the Augmented Reality and Virtual Reality companies can go beyond the physical boundaries, offering unique experiences to users/customers that connect them emotionally with the essence of the brand. Thanks to the most innovative proposals of the DOOH marketing ( digital out of home ), such as Ecoalf's campaign, or AR games such as the mobile experience of Lacasitos . Inside its famous tubes were hidden funny characters that came to life in the real world through its App.
Digital displays
The digital displays have become a fundamental piece in the implementation of showrooms, pop-ups, stores and innovative and technological physical spaces. However, beyond the hardware, the phygital trend also focuses on content . In the development of experiences, animations, special effects, gamified challenges and photocalls, users are immersed in a completely new and virtual world that is created around them. Innovative actions with great emotional impact, as in the interactive showcase developed in partnership with Disney and El Corte Inglés to promote one of the latest films in the Star Wars saga. Where fans, when passing in front of the glass, are automatically transformed into characters of the story.
Gamification
The Augmented Reality The creativity and fun of these interactive experiences have a place even in the most businesslike environments, thanks to the use of the gamification as a way to connect with users/customers . A different way to present the company's image and generate a positive memory that translates into notoriety, positioning and future commercial sales. You can learn more about it thanks to our post: Augmented Reality in advertising with interactive content .
3 benefits of the phygital experience
The phygital trend is a real breakthrough for companies towards the digital transformation of their business models and value proposals . Benefits that can be summarized as follows:
1. Increased reach and return on investment
Phygital experiences provide companies with a unique opportunity to reach out to much larger audience . By integrating both online and offline channels into a single shopping experience, you can increases number of interactions and customer engagement . They are the ones who actively personalize their experience with the brand, tailoring it to their needs, which fosters both connection with the company and satisfaction. This personalization when it comes to connecting with the brand and the commitment to phygital technological experiences can be seen in the Movistar Plus Flagship Stores where, for the first time, users can enjoy their favorite series and programs, such as La Resistencia, Paraíso or Reyes de la noche, in person.
2. Implementation of omnichannel strategies
The incorporation of the phygital trend represents the definitive step of the omnichannel strategy, where the digital world definitively reaches the physical space. AR showcases, virtual fitting rooms that recommend complete looks, consultation and shopping totems throughout the physical store. And even, discounts scattered throughout the space to catch through the webapp o Interactive photocalls that gamify the user's visit. A new innovative customer journey that transforms stores and even large shopping malls as in La Torre Outlet the Spain's most digitized shopping center that combines the latest cutting-edge technologies into a single strategy and customer experience.
3. Boost the connection with the brand
Phygital experiences seek to increase participation and emotional connection of customers with the brand. It boosts user engagement and interaction, making their spaces more attractive, merging the online and offline strategies of companies thanks to technology. A goal that goes beyond the retail sector, even reaching the banking sector. As in the case of Ibercaja which has opted for the remodeling and digital transformation of its headquarters. With a new Xplora Space that changes the perception of your company, proposes new activities and, thanks to technology, connects users with the products, services and new brand image. You may be interested in → Virtual fitting rooms as a trend in the retail sector
The future of phygital in user experience
The future of the phygital trend in the business world promises to continue to evolve towards an even deeper integration between online and offline channels. Where the evolution of technology will also play a key role. The further development of technologies such as Augmented Reality, the Spatial Computing y la Artificial Intelligence will further enrich these hybrid experiences: The future of phygital is, in turn, marking the future of large industries:
Phygital in retail: these projects break down the barriers between the virtual world and the real world, in the retail sector too. They turn brick-and-mortar stores into meeting points where people come to have fun and be surprised. A unique approach that draws people in, gets users involved in the promotional activation, and boosts brand recall as well as the sales that follow.
Phygital in advertising: if there is one sector where innovation, creativity, and fun are key to connecting with the audience, it is advertising. Here, phygital experiences make a positive impact on in-person audiences in a way that is effective, original, and unobtrusive, while also bringing the analytics and metrics of digital marketing into the process.
Phygital in tourism: phygital experiences can go beyond promotional activations to gamify all kinds of spaces, including cultural venues such as museums, monuments, and other tourist attractions. In these experiences, the audience takes the lead and dives into a 3D world created especially for them, interacting with every element and taking home a souvenir photo at the end. Visitors can step into and become part of a painting, travel virtually to different cities and countries, and even have their picture taken alongside Rafa Nadal as the perfect finale to their visit to his spectacular Rafa Nadal Museum in Manacor.
Imascono phygital projects
The phygital trend is more present than ever in the strategies of our companies. The physical world is becoming richer, thanks to technology, and is proposing new and surprising innovative proposals The new website, with animations, special effects and interactive content, attracts all eyes and connects with users. In the following, in addition to the examples that have been shared in the previous sections, we will focus on the following examples most important phygital success stories.
Con motivo del estreno de la película Thor: Ragnarok, Marvel and Disney buscaron desarrollar una Phygital experience que permitiese llevar el storytelling de la película más allá de las pantallas. El resultado fue un photocall interactivo de Realidad Aumentada, donde además de sentirse como el dios del Trueno, todos los espectadores se llevaban una fotografía impresa de recuerdo.
Phygital experiences have also reached the hospitality and restaurant sector, with Smoky by Nola Smoke as the standout success story. Through virtual avatars, Artificial Intelligence, holograms, and Augmented Reality, the entire space is digitized, from the entrance to order pickup. All to offer burger lovers a unique, distinctive, and fun experience.
An example of a phygital project in the public sector can be found in the commitment to immersive, interactive experiences on the streets of Zaragoza. With Arte Conectado, part of the Paseos Comerciales smart city project, the city's streets come to life through Augmented Reality, showcasing the history, culture, and art of Zaragoza's different neighborhoods thanks to technology.
The virtual universe is becoming more and more present in our daily lives, and the digital transformation of companies marks the present and future of the business world. Disney, Telefónica, Star Wars, Marvel, Ecoalf, Lacasitos... there are many brands that rely on Imascono to transform the engagement , emotional connection and customer experience that they propose in their commercial actions. With more than 12 years of experience in the development of amazing phygital projects, our team of engineers and designers will be happy to help you take the next big step in the digitization of your company. Do you need a phygital project ? ¡ Contact with us and we will solve all your doubts!
Technology trends in theme parks: Virtual Reality
Technology trends in theme parks: Virtual Reality
With the advent of immersive technologies, the entertainment expands beyond its current boundaries . Extended Reality, the Metaverse the Spatial Computing ... applied to cinema, big shows, theme parks, sporting events and video games... takes the immersion of the audience to its maximum expression. Being able to enjoy a complete sensory experience. Where attendees enter much more elaborate and fantastical worlds, where no real danger is involved. Worlds where even the animated characters cross the digital border, interacting with the real world as if they were part of it. The idea is to move from storytelling at storyliving. From being mere spectators to being part of the action. In this article we will take a closer look at technology trends in the entertainment sector. Specifically, we will analyze the impact on the Virtual Reality amusement parks Ready to start this adventure?
Spatial Computing Project by Imascono
Virtual Reality in entertainment
The Virtual Reality is a before and after in the way in which we consume multimedia content, where the immersion in the action makes the fourth wall disappear to immerse us inside the entertainment universe. A change that becomes a reality, moreover, because it involves all of our body, movements and senses beyond the audiovisual . With the incorporation of multisensory masks that activate the sense of smell or haptic suits that bring the sense of touch to virtual entertainment. New science-fiction-like devices that make the experience much more real, allowing the creation of new and surprising adventures. As in The Twists and Turns of Life the audiovisual production of VidaCaixa and Movistar Plus that becomes the first Spanish filming in the Metaverse by transferring Carmina Barrios, Henar Álvarez and the whole 3D neighborhood to the virtual world. In addition, viewers can join the experience and enjoy exclusive content and challenges through their own virtual glasses. You may be interested in → Virtual Reality: examples and applications .
3 benefits of Virtual Reality in an amusement park
Theme parks are in full swing digital transformation . Technology is something that is already part of the daily life of visitors, so when they enter the amusement park, they look for the experience to go a step further: in immersion, fun, personalization, adrenaline and sensation generation. In relation to the amusement parks the Virtual Reality allows for greater interaction and personalization in the attractions, roller coasters, shows and tours that take place within the enclosure. Enhancing gamification and the generation of an entertainment experience that goes from the entrance to the exit of the park. The following is a review of 3 benefits of incorporating Virtual Reality in amusement parks:
Improved user experience
Undoubtedly, one of the main benefits of incorporating Virtual Reality and other immersive technologies into amusement parks is the revolution in the user experience of visitors . Visitors who demand much more immersive, surprising and impactful experiences. Thus, creative technologies make it possible to go beyond physical limits, linking the real world with the digital world . From live shows that incorporate special effects in real time, gamified tours with treasure hunts and escape rooms throughout the park, roller coasters that through VR glasses or virtual scenarios immerse you in new worlds or even parades and props that come to life around us. All this surprising visitors and changing the image of currently held about amusement parks.
Customization and variety of options
Technology plays a key role not only for visitors, but also for the amusement park itself. The future of theme parks and amusement parks lies in an ever-increasing greater customization for your customers . Every park will know who enters, their name, their age, probably their likes and dislikes, and, therefore, they can adapt the park for each user. Each visitor's experience will be different and uniquely customized for each visitor. Virtual Reality, in addition, allows using the same headsets, to be able to change the different 3D universes that are kept inside. Offering a greater variety of options, a greater adaptability and even customizing the attractions to each of the users - level of difficulty, points to achieve, theme of the year... What allows amusement parks to be much more flexible and adapt its entertainment offerings based on visitor demand and feedback.
Increased interactivity
By incorporating Virtual Reality into the attractions, it adds an additional layer of immersion and interaction . For example, by combining a roller coaster with VR glasses, the storytelling and theme of the attraction reaches a higher level of connection with the users. In addition, the visitor can become an active part of the story. Catching points, encourage involvement and gamification through the use of rankings among users of the attraction, hide a series of clues and discounts... Making each one of the roller coaster rides or passes in any attraction different from the previous one.
The Future of Extended Reality in Amusement Parks
Virtual Reality is not the only technology that is transforming the value proposition of amusement parks. Below, we present the latest technological trends in entertainment where Extended Reality, Big Data, the Internet of Things (IoT), the Artificial Intelligence y la Augmented Reality play a key role.
1. Mapas interactivos
The Augmented Reality technology transforms the way users discover the park. through the development of interactive maps. AR maps with geolocation technology where by simply pointing their cell phone around them, they can discover the way to an attraction, discover hidden rewards, complete challenges that add points to the global ranking and know in real time the waiting times. Helping visitors navigate through the facilities easily and turning the park itself into a Augmented Reality escape room on a large scale.
2. Smart bracelets
Wearables are, without a doubt, one of the biggest current technological trends. These are customized smart devices for each user, where all the important information is stored to enjoy the amusement park to the fullest. These smart bracelets save the profile of each user The park's attractions, your tour, attraction passes, and admission benefits. In addition, visitors can accumulate points based on the challenges proposed throughout the park and attractions. You are at smart bracelets can be connected both to the park's app, where users can see the record of their activities, their ranking and accumulated points, and to the amusement park's own database. Having more information about the use of the facilities in real time, the most demanded attractions and user feedback.
3. Reward systems
If there is one element that encourages participation and involvement of users, is the reward system. A new form of user experience in amusement parks, where the visit is personalized, data is collected in real time and, above all, it enhances the Gamification inside the park. By incorporating reward systems into the attractions and on the rides between them, visitors can earn points, achievements and badges for completing challenges Discover hidden treasures and reach milestones. Rewards that can be redeemed for prizes, discounts or exclusive experiences. A system that encourages visitors to explore the park, discover all the points of interest and get to know proposals they had not thought of at first. For the amusement park, this is a real commitment to the personalization of the experience and cross-selling promotion with the rest of the activities inside the park.
4. Haptic suits
Haptic suits are technological devices through which the wearer can feel the virtual world. Thanks to microsensors, these suits connect what the user is experiencing in Virtual Reality with their own sensations in the real world. Providing a complete immersive experience beyond the senses of sight and hearing. For amusement parks, these haptic costumes are the most important development of new proposals that are more immersive and realistic . Through gloves, vests or even full suits, these users "feel" the virtual world and the adventures that take place in it.
5. Phygital experiences
Technological breakthroughs in amusement parks not only occur in the virtual world, they also have an impact on the real world through the phygital experiences . Proposals that combine the physical with the digital, creating unique and attractive experiences that turn the entire park into a large playground. Through phygital experiences any corner of the park can be turned into a striking spot . Whether through large screens with 3D content, interactive photocalls, interactive experiences or gamified challenges. You can learn more about this trend in Phygital as a new dimension in user experience.
Examples of interactive virtual attractions from Imascono
Entertainment and, in particular, the amusement parks are in the midst of a leap into the future . With surprising technological and innovative proposals that enhance the emotional connection of users. In this section, we will learn about some of the most striking examples of interactive virtual attractions.
Concepts like the Foster's Hollywood virtual escape room, The Other Side, for the scariest night of the year. An immersive mobile experience in which users have one mission: to keep the zombies from crossing the border between the virtual world and the real world.
Another example of an entertainment project is the Augmented Reality scavenger hunt developed by Lacasitos. An AR game designed for the youngest members of the family, in which kids have to catch their favorite characters on the streets of their city.
One of the most surprising interactive virtual attractions is Frozen Emotion. Through a VR experience, users cross a suspension bridge between two great peaks in the Pyrenees. A bridge that was also built to scale in the physical world, bringing the experience into reality and making it far more thrilling and immersive.
A phygital project from the entertainment world that stands out for its creativity, originality, innovation, and awards is the Disney and Star Wars immersive experience. As users walked past the AR storefront window, they were instantly transformed into one of their favorite characters from the sci-fi saga.
Another interactive Disney attraction is the Marvel Augmented Reality photo booth. A promotional and marketing campaign for the movie Thor Ragnarok in which superhero fans felt like the stars of the world of Asgard.
Undoubtedly, if there is one thing that all of these entertainment projects have in common, it is that the user is at the heart of the experience immersive. Different proposals in which from Imascono we have contributed our knowledge, creativity and know-how of new cutting-edge technologies. With more than 12 years of experience in the development of amazing projects focused on Extended Reality and entertainment, our team of engineers and designers will be happy to help you enhance your amusement park in the new technological context. . Contact with us and take your attractions and theme parks to the next level.
Artificial Intelligence in tourism: features and examples
Artificial Intelligence in tourism: features and examples
In the current era, if there is one technology that is transforming the business world it is the Artificial Intelligence (AI) . Where the tourism sector is no exception. AI tools have demonstrated their ability to drive efficiency, make predictions, analyze large amount of data automate processes and revolutionize customer service through hyper-personalization. Key points for tourism that represent the digital transformation of its travel experiences. In this post, we will analyze in detail all the applications and use cases of the Artificial Intelligence in tourism The project is based on the use of the new technology, its characteristics and examples of current projects.
Virtual Avatar with Generative Artificial Intelligence created by Imascono
Artificial Intelligence applied to tourism
If we look at the definition of Artificial Intelligence This technology is defined as the ability of machines to perform tasks that normally require human intelligence. Tasks such as learning, decision making and pattern recognition. These are a combination of algorithms and machine learning models that seek to act and/or think like human beings. Acquiring the cognitive capabilities of a person. Its applications in the business world have great potential to streamline and deepen data analysis and content personalization. In relation to the Generative Artificial Intelligence (Gen AI) This technology has also proven to be an ally in the area of creativity, with the generation of images and texts with a high level of detail. In the tourism sector, AI enables companies in the tourism industry to generate customized content in real time The new technology allows to automate and optimize processes and even incorporate virtual assistants / AI avatars that respond to all the needs of tourists. Becoming personalized guides that humanize the interaction with tourists and are trained with an extensive database of the tourist destination. About avatars endowed with Artificial Intelligence which can take the form of a robot such as iUrban's virtual travel agent, Cicerone, or one of the most illustrious characters of universal literature such as Miguel Cervantes for the touristic visit to the Alcázar de San Juan . Cervantes IA is able to offer visitors all kinds of answers about its history, its novel and about the visit to one of the most emblematic places in Castilla La Mancha. You may be interested in → Tourism and technology: characteristics and advantages .
Characteristics and benefits of Artificial Intelligence applied in tourism
Artificial Intelligence has demonstrated its ability to boosting efficiency to improve the customer experience and to open new business opportunities in the tourism industry. From the hyper-personalization of services and offers of smart destinations We also offer multilingual customer service in real time or the generation of virtual guides that attend to all kinds of doubts and needs. All this with the objective of improve the travel experience and customer satisfaction. The following are the main characteristics and benefits of incorporating Artificial Intelligence in the activities of tourism companies:
Improved user experience
One of the advantages offered by the incorporation of this technology is the improvement of the user experience. Facilitating the interaction between the company and the traveler at three key points: comfort , customization and immediate availability of information. Thanks to Artificial Intelligence, travel companies and travel agencies are able to offer their customers a more efficient and effective service. total autonomy to customize your trip based on your interests and preferences. For example, offering suggestions of restaurants, tourist points of interest and even managing the AI itself the booking of activities, accommodation and trips. Improving the customer experience by providing information and useful tips before, during and after the trip.
Management of the tourist offer
Beyond personalized traveler service, AI is helping tourism companies to manage and optimize travel and accommodation offers more efficiently. By analyzing real-time data from different internal and external sources, Artificial Intelligence is capable of forecast demand , adjust prices and maximizing occupancy and tourism services. Playing a key role in optimizing resources and maximizing profits. Helping tourism companies make more informed decisions by bringing together Artificial Intelligence and Big Data.
Detection of user patterns
Artificial Intelligence in tourism allows customize the tourist offer adapting it to the interests and preferences of each traveler. Identifying patterns and trends in travelers' behavior. All thanks to AI algorithms that analyze demographic data, travel booking history, preferences and other information of interest to provide personalized recommendations. Creating unique experiences e individualized for each customer. In addition, thanks to this technology, tourism companies receive real-time feedback about the needs, questions, opinions and doubts of the users. By being able to make a record by type of user of all interactions with Artificial Intelligence.
Atención personalizada
One of the main benefits of the incorporation of Artificial Intelligence in the tourism industry is the leap in quality and personalization in customer service . Thanks to AI tools, travelers make their queries more enjoyable and accessible, including through virtual travel agents trained with Generative Artificial Intelligence with whom they establish an natural conversation . Both in the tourist spot itself through physical totems and through its own mobile and website, as in the case of Cicerone, iUrban's robot that manages a virtual travel agency in 95 languages.
Applications of Artificial Intelligence in the tourism sector
As main applications of Artificial Intelligence in the tourism sector we highlight:
1. Automatic translators
The communication and interaction of travelers with the tourism destination is fundamental in this industry, especially when we talk about the international level . The automatic translations facilitate communication between people and languages. Artificial Intelligence enhances this communication by performing higher quality translations by processing natural language, and offering voice and intonation as a key point. AI even becomes the intermediary in the conversation. A translation that can also be offered on websites, applications and in the tourist offices themselves, as it is provided with AI avatars who can serve visitors in different languages.
2. Fijación de precios
Undoubtedly, one of the most demanded strategies by tourism companies when it comes to managing the sales of products/services and resource optimization is pricing. An action that thanks to the latest advances in AI tools has been democratized to different types and sizes of companies. Making it possible for tourism companies to adapt in real time to the needs and demands of the market in a more efficient and controlled manner.
3. Chatbots
Generative AI-powered ChatBots offer a more efficient and effective way to near and in real time of interacting with travelers in the tourism sector. These chats answer frequently asked questions, provide information on reservations and offer personalized recommendations. They are able to understand natural language and adapt their tone to that of the interlocutor. Improving traveler satisfaction.
4. Virtual assistants
Going one step further than Chatbots, we find the avatars / AI assistants . Virtual beings in which the Artificial Intelligence becomes humanized to offer a more natural experience when it comes to conversing, resolving doubts and providing information to users. Beyond chat and text, virtual avatars offer a bidirectional interaction where the Generative Artificial Intelligence talks, reads and listens to you thanks to its personalized training in terms of content, tone and language. Virtual assistants who, in hotels and vacation destinations become true digital butlers, always accessible to guests, both on the hotel app and at the front desk. If you are interested, learn more about the Generative Avatars with Artificial Intelligence .
Examples of Artificial Intelligence in tourism
From an AI that manages an entire travel agency such as Cicerone or avatars that take the form of characters as characteristic as Goya or Cervantes to show the benefits of their places of origin at fairs such as FITUR. Artificial Intelligence is already present in the tourism sector Now is the time to take the leap in its integration into travel experiences. The future of the tourism sector is the development of experiences that connect with users, that are surprising, unique and that satisfy the needs of tourists. At Imascono we have been working for more than twelve years with national and international tourism companies, enhancing their business models thanks to the latest technologies. For this purpose, we have a team of 30 engineers and developers specialized in Artificial Intelligence , Metaverse and Extended Reality that can help you make the leap to these great technological advances with such innovative proposals as V-E-G-A . Do you need a Artificial Intelligence ? ¡ Contact with us !
Los principales desafíos de la inteligencia artificial para empresas
Artificial Intelligence has become one of the most disruptive technologies of the 21st century so far, and we still do not know its full potential. More and more companies are incorporating different AI tools into their business models and value propositions to improve their processes, carry out more thorough controls and make better-informed, more accurate decisions. At the same time, according to a recent ManpowerGroup report*, 93% of Spanish companies have difficulty adopting AI in their processes. The figure confirms something many companies already experience day to day: moving from the idea to real implementation runs into artificial intelligence problems that are worth anticipating. In this article we review the most relevant AI challenges for companies and how to tackle them with a clear strategy, through practical cases we have carried out at Imascono.
The AI challenges that urgently need to be solved
Before integrating any AI tool into the company, you need to understand where the real risk lies in order to gauge the extent of its impact. Generally speaking, there are three areas that come up again and again.
Problemas éticos de la IA
One of the most critical ethical challenges of AI isalgorithmic bias. Models learn from historical data and, if that data carries discrimination, they perpetuate it in processes such as hiring, credit scoring or healthcare. Data privacy is another sensitive point. LLMs need large volumes of information to train on, and in Spain and the EU that has clear limits set by the GDPR. An AI that processes data locally is not the same as one that sends it to external APIs: the difference determines your company's level of exposure. Added to this is transparency, or rather the lack of it, one of the biggest challenges of AI. The “black box” problem makes it hard to understand how an AI model reaches a specific conclusion, which complicates accountability to customers, employees and regulators.
Technical and adoption challenges of AI
Many AI problems are practical in nature. The first, almost always, is data quality. Many companies work with fragmented, unstructured or outdated information. The second technical challenge is integration. Incorporating AI into an existing technology infrastructure (with legacy systems, different vendors and well-established workflows) requires being clear about the right tool, and that calls for AI consulting to help with planning and implementation. Finally, the shortage of specialized profiles capable of implementing and maintaining these projects remains one of the artificial intelligence problems that holds organizations back the most. This point can be reversed with a trusted technology partner.
Desafíos legales y normativa
Otro desafío de la IA que puede traer muchos problemas a las organizaciones es la aplicación de la ley. El Reglamento Europeo de IA ya está en aplicación progresiva, y las empresas deben identificar qué categorías de riesgo afectan a sus sistemas concretos. Esta clasificación determina las obligaciones que tendrá que cumplir cada herramienta. Entre nuestros servicios de inteligencia artificial están completamente regulados y nuestro equipo puede explicarte cómo integrar la IA en tu empresa de forma segura y acorde a la legalidad.
How to implement AI in companies safely and efficiently
Knowing the challenges of artificial intelligence is the first step. The second is to build an implementation process that takes them into account from the start, rather than correcting course along the way. Before investing in any tool, it is worth carrying out an honest diagnosis of the real state of the organization's data. Through technology consulting, you can identify which information is ready to feed a model and which processes need to be put in order before making the leap. With that diagnosis on the table, implementation is approached in four phases:
Identify needs and objectives: define what you want to achieve with AI and what specific problem it should solve, without losing sight of budget, deadlines and available resources.
Select the most suitable solution: choose the AI tool that best fits the company's size, sector and digital maturity.
Prepare the data strategy: organize storage and analytics systems, and train the model with clean, representative data.
Integrate, test and measure: incorporate the solution into the value chain, monitor results and apply improvements continuously.
Following this order reduces a good portion of the risks we saw earlier. When implementation is done right, the benefits of artificial intelligence translate into real results and lower costs for the company. If you want to know how to apply AI in business, click here: Artificial Intelligence Services for companies
Examples of how Imascono has overcome AI challenges in real projects.
Here are some examples of how we at Imascono have tackled artificial intelligence problems. WithIria Iveco, the challenge was one of data quality and integration: centralizing information scattered across more than 100 documents from ten different departments. The result is an AI avatar that gives 4,570 professionals across the group secure access to that training, with 90% of interactions coming from the dealer network. WithFabiola Saphir, the challenge was adoption by the end customer: getting a user to trust an AI-generated purchase recommendation. Caravan Fragancias' virtual personal shopper solves this by offering personalized recommendations from more than 125 products, reinforcing trust in the process and in the brand. TheShin project, developed for VML Health and Santer, faced a challenge of transparency and rigor: an AI cannot be a “black box” in a medical-scientific environment. Trained on bibliography specific to the event, Shin became a moderator and a reliable source of information for speakers and attendees. AI challenges are solved by designing each project around the specific risk that needs to be covered. That is the approach we apply at Imascono. Contact us if you need more information.
Artificial Intelligence Avatar: definition and main uses
Artificial Intelligence Avatar: definition and main uses
Artificial Intelligence has arrived in our daily lives in many ways. In the content generation, in the analysis of thousands of data in real time, in the analysis of thousands of data in real time and also in the way we interact in the new virtual world. Thanks to their ability to mimic human intelligence, AI tools are revolutionizing the area of virtual avatars. Giving rise to the new era of Artificial Intelligence avatars . The avatar equipped with Artificial Intelligence is the next big leap from the chatbots and virtual assistants we are more accustomed to. Virtual avatars are the digital representations of our identity are our vehicle to interact with the rest of the users and also our way to go through the new virtual worlds. However, thanks to Generative Artificial Intelligence, these virtual representations are much more realists and humanized . With AI avatars that can be customized not only visually, but also in terms of personality and emotions. Two key aspects also for companies, being able to count on new virtual members that revolutionize customer service in the digital universe. In this article we will analyze the role that AI avatars play in the digital transformation of companies. An innovative way of incorporating Artificial Intelligence technology with the user experience, humanized treatment and hyper-personalized interactions in mind.
What is an AI-enabled avatar?
Before we delve into how to create a Artificial Intelligence avatar In order to understand their benefits and impacts, it is necessary to review what they are. . At its most basic, a digital avatar is the graphical representation of a person in the virtual world. However, the capabilities of avatars equipped with AI tools can go much further. If we combine the avatar with the new AI technology, the new "virtual beings" . Avatars that can interact by themselves with the rest of the users. All thanks to their training and personalization in relation to information, language styles, gestures and personality. At the enterprise level, these AI-enabled avatars are the representation of brand values and commercial speech . Thanks to the latest innovations in hyperrealism and AI tools, these avatars can be developed with a personality in line with the company's branding, with prior training in specific personalized content and with a range of gestures and emotions that can be used in a variety of ways. humanize the interaction between users and the brand in the digital world. If you are interested, learn more about our Artificial Intelligence service .
Evolution of intelligent avatars
From avatars to virtual beings. Avatars or virtual characters have evolved from simple graphic representations, illustrations and nicknames, to real digital beings capable of interacting in a very different way. autonomous and personalized in virtual environments. Nowadays communication often occurs without face-to-face interaction. Where the avatar acts as our letter of introduction in the digital world. Over time, the development of these avatars has evolved. Both at the physical level, with a higher hyper-realistic graphic quality, and at the interaction level, with greater fluency when it comes to conversing and expressing emotions autonomously. Humanizing Artificial Intelligence. A breakthrough made possible by the latest AI tools and personalized pre-training.
Main uses of avatars with Artificial Intelligence
The use of AI avatars goes beyond simply being our digital representation. This technology allows us to positively impact a multitude of industries and applications, both at the user and enterprise level. Below, we tell you about the main uses of the avatar with Artificial Intelligence .
Personalized training and education
Undoubtedly, Artificial Intelligence avatars allow us to develop a new form of personalized tutoring. Both at the level of education in schools and universities and at the level of professional training. Thanks to pre-training and customization in their language, these avatars can be incorporated into the training system as learning support of the students. AI-enabled avatars can answer your questions , offer them advice and even ask them questions that help them to internalize the subjects. All, in addition, with the registration of their scores and evaluation, developing a database on the evolution of their learning that helps teachers to receive a personalized analysis of each student.
Customer service and user experience
Con los avatares dotados con Inteligencia Artificial nace una nueva era de la atención al cliente a nivel digital. Dejando atrás a los chatbots, los avatares con IA se convierten en los nuevos miembros virtuales de las empresas , los cuales ofrecen una atención al cliente personalizada y capaz de brindar todo tipo de respuestas gracias a su entrenamiento previo.
Una Inteligencia Artificial que contiene toda la información sobre los productos y servicios de la compañía, que puede realizar recomendaciones y que conecta directamente a los clientes con el producto más adecuado en base a sus necesidades. Revolucionando la experiencia de usuario tanto en e-commerce y webs corporativas, como en los puntos de atención al cliente físicos, como en el caso del avatar inteligente de Cervantes IA. Un avatar virtual del escritor más importante de la literatura española que ofrece a los usuarios toda clase de respuestas y recomendaciones para conocer su historia, su novela y los lugares emblemáticos de Castilla La Mancha.
Virtual Avatar with Generative Artificial Intelligence developed by Imascono
Asistentes virtuales
These AI avatars also represent a revolution for business productivity. They can be trained for in-house assistance, being a communication support and management for companies of all sizes. Through these virtual assistants equipped with Artificial Intelligence, employees can quickly access information, make queries and resolve their doubts on specific topics. All thanks to the previous training of the avatar with large databases. Being a guidance on Big Data analysis of companies complying with all cybersecurity requirements.
Execution of tasks
Going one step further than the previous applications, AI avatars can also be programmed to perform tasks . From finalizing an order for customers to booking internal meetings within companies. The future of user experience The most fluid, fast and effective interaction between people and technology, where an avatar equipped with Artificial Intelligence acts as a bridge between the two sides. You may be interested in → What is a virtual avatar and what are its characteristics?
Current challenges of avatars with Artificial Intelligence
Artificial Intelligence has enormous potential to improve the quality of people's lives, but it also has major challenges to face, including the social acceptance, ethics and privacy. The development of AI tools is in full growth and it is necessary for companies to keep in mind the ethical and social aspects for further innovation We are aware of the limits to which, as a society, we are willing to go. We are at the beginning of the new technological world that Artificial Intelligence offers us and we must be aware of who are the real of all these innovations: the people who are the protagonists of these innovations. . Therefore, it is vital to respect privacy and ethical aspects.
Avatars equipped with Artificial Intelligence are already a reality among companies. V-E-G-A ( Virtual Enterprise Generative Avatar ) is the new generation of hyper-realistic virtual avatars with generative AI. Virtual avatars that allow to enrich the quality of the interactions thanks to the humanization of Artificial Intelligence . At Imascono we humanize technology projecting and developing the new era of digital tools and products. We have a team of professionals specialized in Artificial Intelligence that can help you incorporate AI breakthroughs in your company. With virtual avatars like V-E-G-A, user interaction and customer service are transformed, offering a fully personalized experience. Do you need a avatar with Artificial Intelligence ? ¡ Contact us at !
Metaverse and tourism: revolution in the sector
Metaverse and tourism: revolution in the sector
Metaverse, Extended Reality, Web 3, Spatial Computing ... The virtual universe of interconnected worlds is already a reality, also for the tourism sector. The possibility of creating new experiences that are different, accessible and personalized makes the tourism and catering, one of the most developed sectors in the Metaverse. From virtual receptions that make it easy to book stays and take virtual tours to discover unimaginable places, to enjoying interactive museums and learning about the best routes in real time through Augmented Reality maps . These are just some of the proposals that have already been developed in the new virtual world, but there are many more. It's time to get an in-depth look at how the leap from tourism to the Metaverse .
The revolution of tourism in the Metaverse
Both the Extended Reality such as the Metaverse and other immersive technologies have great potential to boost the hotel/travel industry in the virtual world. These technologies are capable of extending the travelers' experience beyond their stay and trip revolutionizing the before, during and after. Before going into more detail on what the introduction of the new technologies will mean for the sector, it is necessary to tourist experiences in the metaverse, it is important to review what this technological trend consists of. The Metaverse is defined as a large virtual universe composed of multiple interconnected digital worlds. It is the next Internet leap where humans interact socially and economically through the use of avatars , NFTs and cryptocurrencies in digital experiences that go beyond the static websites we all know. The central idea of this new ecosystem known as Metaverse is to humanize the virtual world and our digital presence. You can learn more about this topic here: What is the Metaverse: everything you need to know. This more humanized interaction allows the tourism sector to connect with users/customers in ways previously unthinkable in the digital world. By developing experiences that help tourism agents to transform the customer experience at all stages of the journey.
From the promotion and marketing of tourism experiences, with digital twins of tourist destinations where users can explore the spaces, learn about the activities in depth and get inspired by/imagine the tourism experience beyond promotional photos and videos.
The management of bookings and personalization of tourism services, through the hotel's own virtual version in the Metaverse, where users can personalize their stay and trip in an intuitive, accessible way. For example, through their own 3D hotel room, where they can choose the type of pillow, the layout and other complementary services.
Building a community of travelers and fostering loyalty, through interactive, multi-user virtual spaces where events can be held with people from all over the world. Spaces in the Metaverse where travelers can share travel experiences, earn benefits for being part of the virtual club and discover the latest offerings from the hotel chain or tourist destination, as in the success story Exclusiverse.
Inmersión total
If there is one characteristic that sums up this added value offered by the Metaverse is the total immersion of the users. The Metaverse applied to tourism offers a unique and immersive experience for travelers. Allows explore destinations virtually interact with 3D environments and access exclusive content. All in first person and with a 360° vision that allows users to visit the space at their own pace and with great freedom of movement. Providing the opportunity to travel without limits, to live immersive and exciting experiences without leaving home.
Virtual destinations
Thanks to the Metaverse and other immersive technologies, a new trend in travel has been created: the virtual tourism . Virtual destinations offer a new innovative way to explore places without the need to physically travel to them. Thus, you can visit cities, paradisiacal beaches and even travel to places in the past or imaginary. All through Virtual Reality or virtual spaces in the Metaverse. These virtual destinations are designed in great detail and allow you to interact with the environment, personalize the experience and participate in gamified virtual activities. If you are interested in this topic, find out more about the Virtual tourism as a new trend .
Benefits of tourism in the Metaverse
The tourism sector is a sector of experiences, and the commitment for the coming years is to offer new experiences for travelers that go beyond the simple trip. . Thus, as we have seen, the Metaverse offers all sorts of benefits to Tourism for the digital transformation sector. These are some of the main benefits of tourism in the Metaverse :
Personalization of the tourist experience
The Metaverse applied to tourism revolutionizes the personalization of the experience by providing immersive virtual environments that adapt to travelers' individual tastes, preferences and needs. For example, adapting content depending on the segmentation of the traveler profile. Through these virtual twins travelers can explore the destination prior to arrival, plan customized itineraries and experience gamified 3D simulations. In addition, thanks to the incorporation of the Artificial Intelligence in the Metaverse can be analyze behavioral data and interaction preferences. All so that the integration of these technologies offers travelers a unique experience tailored to their tastes.
Increased accessibility.
One of the main benefits of Metaverse experiences in the tourism industry is the greater accessibility . Thus, new smart destinations are developed to which you can travel virtually. As a way to reduce costs for the traveler who simply wants to live unique experiences without the need to travel physically. Travel to the past, enjoy extreme sports, live an adventure in inhospitable areas around the world... This greater accessibility offered by the Metaverse and other immersive technologies also allows you to go beyond physical limitations The new system allows people with reduced mobility to explore different destinations and experience many more adventures.
Promote the link with the tourist destination
The combination of tourism with these technologies not only enriches the experience of the destination, it also strengthens the connection between the travelers and the tourist destination . The Metaverse facilitates the creation of online communities The objective is to generate a feeling of belonging, active participation and linkage with the brand, hotel, travel agency or tourist destination. This also facilitates cross-selling and the search for complementary activities to remain connected and committed to these places.
Practical applications of tourism in the Metaverse
Below we present different practical applications of the Metaverse in the tourism industry through national and international examples that have already been implemented in all types of tourism companies.
Turismo cultural. Si hay un proyecto que muestra el gran potencial de estas tecnologías en el turismo más cultural es el Metaverso de la ciudad de Zaragoza, recreando en 3D la experiencia de la tradicional Flower Offering durante las Fiestas del Pilar. Una acción turística que ha alcanzado a 51.000.000 millones de personas en impactos con más de 350.000 usuarios únicos. Presentando la cultura, tradición y folclore de la ciudad a través del nuevo mundo virtual.
A new way to inspire travelers. Another relevant application of the Metaverse in tourism is its ability to inspire travelers beyond videos, websites and photos. Digital twins make it possible to visit the tourist destination in advance and get to know its points of interest beforehand. Among the most important tourism digital twins is the complete virtualization of the Rafa Nadal Academy in Manacor, where you can tour all the facilities, learn about its history in depth and enjoy exclusive content.
Fostering an online community. The Metaverse makes it possible to strengthen the online community and encourage cross-selling by creating a space where, once travelers return home, interaction with the brand continues in the virtual world. As in the case of Exclusiverse, where the loyalty of its 80,000+ members is fostered through exclusive content, discounts and the unlocking of new interactive experiences.
Accessible tourism. Tourism experiences in the Metaverse also give a new boost to more accessible tourism. Offering immersive virtual spaces that make it possible to discover places that are hard to reach or that lack the adaptations needed for people with reduced mobility or disabilities to visit them in person. Such as the case of Loarre Castle, which, through the social initiative promoted by Itainnova, offers LOARRE XR, a space in the Metaverse to virtually explore the fortress's more than ten centuries of history and beauty.
Metaverso's projects in the tourism sector of Imascono
At Imascono we know that the future of the tourism industry lies in the development of interactive and immersive experiences. that involve travelers and generate a real connection. Thus, the Metaverse is positioned as one of the main technological trends for the tourism sector. Thanks to its ability to revolutionize the before, during and after the trip. From the Exclusive Traveler Club to the Rafa Nadal Academy, the Goya Museum, the Loarre Castle or the Barceló hotel chain, there are many tourist companies, museums and public administrations that trust in Imascono for to make the leap to the new virtual context. With more than 12 years of experience in the development of amazing projects focused on the Metaverse, Extended Reality and Artificial Intelligence, our team of engineers and designers will be happy to help you to to boost your tourism business in the new virtual context . Contact with us and take your tourism experiences to the next level.
Smart destinations, what are they and what are their characteristics?
Smart destinations, what are they and what are their characteristics?
In recent years, the profile of the tourist has changed radically due to the influence of new technologies and digital transformation. Now, tourists are more likely to be hyperconnected They are more demanding, they are more aware of sustainability and the impact on the environment. Above all, they are now looking for tourist destinations that allow them not only to live unique experiences, but also to share them. With fast Internet access and where tourist information is always accessible from the palm of their hand. This is why tourism companies and areas have launched new and innovative initiatives with respect to information, promotion and development of travel experiences in the tourism sector. Destinations must adapt to this new reality, which is why the great trend of the current tourism industry is born: the destinations
Definition of smart destination
Tourism has been evolving into a complete travel experience, including aspects that range from beyond the tourist offer The accommodation and specific areas to be visited. Nowadays, tourist destinations offer a wide range of services, including new ecosystem in which technology plays a key role. For data collection, interaction with users, connection with the full range of tourism services and ease of access to all kinds of information. This is what smart destinations are all about, tourist areas that can be defined as innovative, accessible and consolidated spaces in a given area. state-of-the-art technological infrastructure that guarantees the sustainable development of the territory. These intelligent tourist destinations facilitate the interaction of the visitor with the environment, where thanks to technological tools such as Artificial Intelligence and WebApp interactive, tourists live a fully personalized travel experience. You may be interested in → Tourism and technology: characteristics and advantages . The transformation of destinations to smart destinations involves a attractiveness enhancement of the environment for visitors. Where tourism management, pre-trip planning, its positioning as a quality destination in the minds of travelers and the tourist's own experience are benefited. A smart destination attracts and builds loyalty. How to become a smart destination In addition to applying to join the Intelligent Tourist Destination Network in order to obtain the DTI" seal In order to achieve this goal, smart destinations must opt for a strategic transformation model based on 5 main axes:
Governance. A smart tourist destination is one that commits to public-private cooperation, with shared governance that improves aspects related to mobility, connectivity, networks and urban planning in the tourist area.
Innovación. La pieza clave de la Digital transformation e inteligente de los destinos turísticos. Ya no solo por la implementación de la tecnología, sino también por la innovación en los servicios, en los productos y en los procesos.
Technology. Without a doubt, technology plays a major role in today's tourism industry. Spaces in the Metaverse, phygital experiences, Augmented Reality routes, virtual tourism, Artificial Intelligence-powered tour guides, traveler behavior analysis through Big Data… the possibilities are endless.
Sustainability. In the broadest sense, smart tourist destinations pursue environmental sustainability and respect for nature. But they also take into account sociocultural sustainability and the economic development of the area and its residents.
Accessibility. For a destination to be considered a smart tourist destination, it must be accessible. The focus is on ensuring that people, regardless of disability, age, illness or any other reason, can enjoy the tourist experience of visiting the destination.
Main characteristics of smart destinations
Tourist destinations with their own identity, with elements that differentiate them from other places, that guarantee safety, immersion in the travel experience and both social and environmental sustainability, will be smart tourist destinations with a great advantage over the competition.Below, we review the main characteristics of these destinations:
Universal accessibility
Universal accessibility, both to digital as well as physical level is one of the main characteristics of smart destinations. Destinations that take the traveler/visitor into account: their your needs, your expectations, your preferences and your feedback. . They are destinations that seek continuous improvement, offering the best possible travel experience. As in the case of LOARRE XR an initiative of Itainnova that seeks to offer a new technological and accessible experience to visit the Loarre Castle.
Innovation and advanced technology
Undoubtedly, if there is one thing that characterizes smart destinations, it is their commitment to innovation and technology. In today's tourism industry, travelers are looking for a travel experience based on digitization, in personalization and making the journey unforgettable. To do this, destinations must have a strong technological infrastructure and interactive experiences that attract and positively impact users. From offering personalized guides that are always available to respond to any need, to digitized museums to take the visit to the next level. As in the Rafa Nadal Museum in Manacor, where visitors are the protagonists of the visit through the phygital experiences of the exhibition. If you are interested, you can learn more about this topic at Augmented Reality in Museums .
Improved quality of life
Smart tourism destinations not only have a impact on tourist visits The city's inhabitants' day-to-day life is also a part of it. A commitment to the DTI positively affects the city's transportation, access to cultural and artistic information in the area, a digitalization of its restaurants and entertainment areas. And, of course, high-speed web access and connection throughout the city. Different actions that improve the quality of the tourist trip and also the quality of life of the local people . An example of this improvement in the quality of life can be found in the project Commercial Walks of the Zaragoza City Council. Where, through new Augmented Reality experiences and other immersive technologies The aim is to attract both neighbors and visitors to the commercial areas of the different neighborhoods of the city.
Benefits of DTI
The concept of a smart destination is closely linked to the concept of Smart Cities Both are characterized by a complete digital transformation of the environment and/or city. A Smart City, as an intelligent tourist destination, seeks an efficient balance and integration between people , institutions , technology and sustainability . Seeking to obtain data and feedback in real time that allows the city to adapt to the real and specific needs of its citizens. From traffic to information totems, through security, air quality control and crowd control. In this section we review some of the main benefits of the transformation of destinations into smart destinations (DTI):
Improved competitiveness
Intelligent tourist destinations improve competitiveness of tourist areas in all phases of the trip, from travelers' inspiration and decision making to shared memories and satisfaction. The hyperconnectivity y la personalization of the travel experience make tourists feel more secure and connected to the tourist area. Being able to interact at all times with the information of the destination and its services (hotels, restaurants, museums, guided tours, information points, added services...). In addition, these interactions offer great information to the tourist services about the real needs of tourists, helping in the reception of high quality feedback.
Social and environmental benefits
Smart destinations are not only looking to take advantage of technology, they are also looking to become sustainable tourism destinations, controlling and improving their social and environmental impact. To this end, many of the initiatives and lines of action of smart destinations have as their objectives to respect for the environment and natural resources, sustainability and impact on the local population. Air quality measurement, capacity control in nature destinations, real time monitoring of the fauna and flora of a natural site and the commitment to the promotion of local commerce are some of the proposals already developed in different intelligent tourist destinations in our country.
Full technological integration
The tourism sector is one of the main industries most impacted by new technologies. Full technological integration gives the option of develop interactive experiences that allow visitors to have greater control of their travel experience. Such as personalized guides based on Artificial Intelligence or Augmented Reality tours that allow, for example, to travel back in time and reconstruct monuments. You may be interested in→ Augmented Reality applications in tourism . But also, technological integration allows the tourist destination to have greater sources of information on the needs and behaviors of tourists where, thanks to webapps, it is possible to obtain dashboards and advanced analytics in real time.
Surprising smart tourist destinations in Spain
Spain is undoubtedly one of the world's leading tourist destinations and one of the first in the world in integrating smart destination strategies in its different regions. This is not only due to the implementation of the DIT seal The main reason for this is the commitment of tourism companies, hotel lines and public administrations to develop strategies that put the accessibility the sustainability y la technological innovation, among the main objectives. Here are some examples:
LOARRE XR desarrollado por Itainnova para visitar el castillo medieval de difícil acceso desde cualquier lugar gracias al desarrollo de una visita virtual accesible con tecnología de Extended reality.
A smart tourist destination that stands out not only in Spain but also at the European level is the virtual Ofrenda de Flores. A 3D space in the Zaragoza Metaverse that brings the city's culture and tradition into the virtual world. All of it to make its festivities more accessible and to promote the city as an innovative tourist destination.
Also noteworthy in terms of accessibility is the Virtual Reality experience Frozen Emotiondeveloped by Ibercaja Xplora to ski virtually through the Aragonese Pyrenees. Through a fully immersive 3D environment, users can enjoy an adrenaline-filled adventure with nothing more than a VR headset.
The smart destinations are the future of the industry . The commitment to sustainability, accessibility, collaboration and technology opens up a new range of possibilities to transform the tourism sector with new and surprising travel proposals. At Imascono we know that these proposals must surprise and delight users and reduce their environmental impact. This is why immersive experiences play a key role in the evolution of tourism. We have more than 12 years of experience in the development of impactful experiences based on Extended Reality, Metaverse and Artificial Intelligence focused on tourism. Contact with us and find out how we can help you take the step towards become a smart tourist destination.
Business innovation: Spatial Computing applications in Extended Reality
Business innovation: Spatial Computing applications in Extended Reality
The ability to innovate effectively makes the difference between success and stagnation in the business world. Particularly nowadays, where the technological advances and the market trends are changing at an ever-increasing rate. Companies that adopt a mentality open to change are flexible and willing to evolve their business model, they are more likely to excel - and survive - in disruptive business environments. The business innovation is undoubtedly the main line of action for companies today. Therefore, in today's article we will not only review what it is and what are its main types. We will also analyze the main technological trends that most affect business innovation, highlighting the new era of Spatial Computing.
What is business innovation?
Before delving into its typologies, examples and main trends, it is important to reflect on its own definition. Business innovation refers to the process by which organizations introduce new products and services ideas, products, services or procedures in order to improve their corporate processes. The company's growth is based on a long-term strategic vision of growth that has its impacts in the short term. All through a strategic vision of long-term growth that has its impacts in the short term: increasing productivity, incorporating a new technological tool, improving customer experience... Business innovations can be of external nature such as the launch or improvement of a product or service; or internal The company's operations management is optimized. However, in order to properly carry out innovation within a company, several factors must be taken into account. The culture of the organization itself, its investment in r&d In general, the way in which the company manages all these aspects has an impact on its capacity for innovation.
4 types of business innovation
Business innovation covers a wide range of typologies and objectives. It is the responsibility of each company to analyze all types of innovation and to carry out a strategic improvement plan in each of these areas. Below, we explain the 4 main types of business innovation.
Product and service innovation
Product and service innovation is one of the most common strategies in companies. It consists of introducing a redesigned or improved product/service to the market, which is adapt to the changing needs of the customers and that take into account all stakeholder demands. Changes can be applied to packaging, customer service, components... all to provide the best possible service to our customers. quality and customer experience . That attracts new audiences and differentiates you from competitors. A current example of these innovations can be found in the incorporation of the avatars with AI engine customer service, including in restaurants, such as in the case of Smoky for the Nola Smoke hamburger restaurant.
Structural innovation
A constantly changing business environment requires companies to implement a strategy of innovation of its organizational structures . Creativity, flexibility, competitiveness and agility are key aspects for the management of companies today. Innovations that must arise from the talent, culture and assets of the company, which lay the foundations for implementing the other types of business innovation.
Process innovation
Process innovation is based on rethinking the steps of the process. value chain of a company. An overhaul that can lead to a total restructuring of the production area. This process innovation can be carried out through the implementation of specialized management software, a new form of employee training or even a total management of all areas of the company through a virtual twin of the company. An example of this type of innovation can be found at La Torre Outlet the most digitized shopping center in Spain, which has integrated in the same webapp all parameters, both internal and external, for its correct operation.
Business model innovation
Undoubtedly, this type of innovation is one of the most important to take into account. The business model innovation refers to the analysis, review and adaptation in the way businesses operate and provide services to their customers. All of this in a constant manner and always with a focus on the creativity , differentiation and value creation for customers. Which are constantly evolving.
Business Innovation: Spatial Computing
In the business world, technological innovation plays a key role in the evolution of companies. Without the digital transformation and technological integration In order to be competitive, companies cannot remain in the present or evolve towards the future of the business. It is therefore essential to be aware of the latest technological advances, know them and above all, know how to integrate them into the company to remain competitive and disruptors in their own market. Among the latest technological innovations that are being incorporated into the business world we find the Spatial Computing . This technology refers to advanced data processing that merges both the physical and virtual worlds, making the exchange of information and interaction between technological devices much more natural and humanized. For companies, this is a major step forward in the optimize different areas of the value chain. From production management and training of workers in the production process, to the Industry 4.0 The company's marketing area, developing immersive experiences in which users can immerse themselves in the essence and branding of the company. Or even in the offices themselves, where, thanks to the immersion provided by the VR/MR glasses With Spatial Computing systems, professionals can work with a new personal computer in glasses format. Allowing complete isolation even in an office with dozens of people. If you would like to learn more about this technology, please visit What is Spatial Computing and its importance today? .
Applications of Spatial Computing in Business Innovation
This more humanized interaction with machines and computers represent a paradigm shift for companies in the way they adapt and integrate technology into their work methodology and business model. Spatial Computing in business innovation can reach a wide range of applications. increase productivity, save costs and boost learning especially in highly specialized areas or areas that require tacit training that is slower to acquire. In this section we present some of the applications The most important aspects of spatial computing for companies.
1. Colaboración remota
Undoubtedly, one of the advantages offered by glasses with Spatial Computing systems is to be able to have the following advantages real time information superimposed on the goggle itself The technology can be used to free the hands and interact with the technology by voice. A fact that helps to perform control and management in large factories and warehouses, obtaining all the necessary data at a glance - thanks to its computer vision system. In addition, this connection also makes it possible to take a further step forward in the remote collaboration . Making it easier to interact and communicate with other professionals and even with Artificial Intelligence assistance systems.
2. Formación y simulación
Spatial Computing together with Virtual Reality and Augmented Reality makes companies incorporate new professional training systems through the use of the learning by doing (learning by doing) for the optimization of training time in their companies. Studies show that students learn a subject four times faster if the subject has a training block with immersive 3D simulations . Where trial-and-error is encouraged, trial-and-error, the Gamification and autonomy in learning. Formations such as the Virtual Trainings developed for industrial companies such as Global Spedition in their safety or pharmaceutical training as Boehringer Ingelheim for training in the preparation of its latest vaccine.
3. Virtual prototype design
Thanks to its latest advances in computer vision and spatial mapping, Spatial Computing goes one step further in what we know today as Mixed Reality . Allowing companies to innovate in the design and prototyping of their products through virtual 3D models superimposed on reality. This makes it easier to see the model in detail, to collaborate with the whole team and, most importantly, to make modifications in real time and by voice. A fact that is possible thanks to the integration of the Machine Learning y la Artificial Intelligence within the ecosystem of space computing technologies.
Business innovation with Imascono
The business world is currently immersed in a process of evolution and change. Companies are experiencing the beginning not only of digitalization, but also of the virtualization of our business models . This is why we must be aware of the importance of the innovation of the technology integration and to build a corporate culture open to change . At Imascono for more than 12 years we have been the strategic partner of major national and international companies in their digital metamorphosis . Companies from different sectors whose business model and vision require constant innovation and evolution. We have a team of engineers and designers who are experts in Extended Reality technologies and Artificial Intelligence and its adaptation to the business world. Contact with us and find out how we can help you to boost your business innovation strategy .
What is Spatial Computing and its importance today?
What is Spatial Computing and its importance today?
The real world and the virtual world have never been more interconnected: the real world and the virtual world have never been more interconnected. space computing is already a reality forever changing our perception of Extended Reality and immersive technologies. Spatial Computing is not new. Everyday examples such as GPS, virtual assistants, and mobile computing experiences are Augmented Reality and Virtual Reality are already proposals developed under spatial informatics, integrating the physical and digital domains. However, we are currently witnessing the development of its full potential. Both at the hardware level, with new headsets such as the Apple Vision Pro, and at the software level, with more sophisticated 3D processing, design and development systems, with better graphics and that, in real time, are capable of redefining our interaction with the real and virtual world .
What is Spatial Computing?
When talking about spatial computing o Spatial Computing it is important to know what this technological term consists of. The concept of spatial computing refers to advanced data processing that merges the physical and digital. Allowing - and this is the radical change that Spatial Computing represents - to more natural interactions with technological devices through gestures, eye movements and voice commands. Transforming human-machine interaction with more intuitive, three-dimensional user experiences. Such as, at the tourist level touring a museum or aquarium and being able to dive among the fish, petting elephants or teleporting to an erupting volcano like in the last Spatial Computing experience by Imascono for the Apple Vision Pro. This technology captures and processes data from the physical and digital world to represent them in immersive scenarios . Revolutionizing the way we interact with computers. Now, thanks to the latest advances in Mixed Reality and 3D development, it is possible that this interaction goes beyond the screens, being able to immerse ourselves in these immersive scenarios through Virtual Reality/Mixed Reality glasses. You may be interested in→ Mixed Reality: Definition, characteristics and examples . For this purpose, spatial computing relies on a series of information technologies and systems The latest generation of technology allows us to recognize space, create immersive environments and position three-dimensional elements on reality:
Computer vision: the ability to understand images the way humans see them (descriptions of objects) rather than reading pixels.
Sensor fusion: the merging of different sensors, such as cameras or geopositioning systems.
Spatial mapping: the ability to generate a three-dimensional map of a space using sensor data.
Machine Learning: the system itself collects and analyzes data from the space to find patterns and automate processes.
Edge computing: data processing takes place as close as possible to where the data is being generated, that is, using the cloud system closest to the user. This makes processing real-time and more agile than using the traditional system of servers and/or cloud servers.
Spatial Computing Applications
This revolution in interaction with machines and computers represents a major shift in the development of immersive experiences for a multitude of technologies and industries. Spatial computing makes it possible to go beyond primitive interfaces, immersing users in the Web 3.0 the three-dimensional experiences e more intuitive and natural interactions . The following is a review of the main applications:
Extended reality
Spatial Computing makes it possible to make the Extended Reality go one step further in the immersion offered to users, by being able to interacting with three-dimensional objects through voice and even eye tracking. This interaction makes it possible to leave controls and screens aside. Spatial Computing technology makes Mixed Reality a reality. You can visit interacting with the digital elements as if they were real without limitations in terms of graphic quality, latency and physical limitations.
Smart Cities
As mentioned above, Spatial Computing technology refers to the processing of physical and virtual data to offer a complete real-time visualization of the information . A fact that would not be possible without the use of sensors and spatial computing to collect and process data from the environment. With this capability, spatial computing opens up a new new era for Smart Cities . Measuring, for example, comfort, safety and energy efficiency. By being able to plan increasingly sustainable and better organized smart cities.
Health and medicine
In a sector where the training y la actual experience are two key factors for the good performance of the work, the applications of spatial computing open a wide range of opportunities for progress in this area. The possibility of visualizing CT scans and MRIs in 3D. To thoroughly evaluate a patient's organs before performing an intervention. Or to operate with a detailed representation of each step that is executed. In addition to the training of health professionals The development of virtual simulations in which to practice that do not affect the real world. Or the possibility of studying 3D models of human anatomy in an easier and more accurate way. You may be interested in→ Virtual Reality and medicine .
Education
Spatial computing coupled with Extended Reality (AR/VR) technology means that, more than ever before, we are putting into practice the learning by doing (learning by doing), turning the way we are used to learning upside down. The immersion offered by these technologies opens up a new range of educational experiences that facilitate knowledge retention and increase student interest. Helping to understand in a simple way more complicated academic concepts and deepening the knowledge through practical simulations . All of this by enhancing the creativity and imagination of schoolchildren and professionals in industrial training.
Business world
The incorporation of Spatial Computing within the companies represents a revolution in the control , training , correction of errors and decision making with simulations, sensors and 3D prototypes developed with the highest level of detail. Thanks to this technology, the links the physical and digital worlds of companies both in terms of data and brand experiences. Driving productivity and creativity in virtually every industry. If you are interested in this topic discover the steps to integrate virtual reality in companies .
Benefits of Spatial Computing
The The benefits and advantages of spatial computing are highlighted by its ability to offer more intuitive interactions, improve user experience and enhance virtual and extended reality. Bringing together spatial computing and Artificial Intelligence, we are able to develop technological experiences that allow us to boosting accuracy and speed of response. Let's look at the benefits of Spatial Computing more in detail:
Improved user experience
One of the main advantages of spatial computation is that it enables more intuitive and natural interactions with computer systems. Changing the user experience we are used to. Instead of using keyboards and mice, users can control and manipulate virtual objects through gestures , eye movements and voice commands. This not only makes the technology more accessible to a greater number of people, but also improves the efficiency and effectiveness of these interactions.
Aumento de la productividad
With Spatial Computing the ultimate human-machine communication The real-time, accurate and precise display is a reality by superimposing notifications, texts, diagrams and videos on top of the machinery and/or workstation. It provides contextualized data visualizations, more efficient access to information in real time and improved decision making. A fact that increases productivity levels.
Increased interactive learning
Spatial Computing has the potential to transforming learning by offering more immersive, interactive and participatory experiences. By integrating digital information with the physical environment, it allows students to interact more naturally with complex concepts. Virtual environments generated by spatial computing offer opportunities for hands-on learning and simulations, following the trend of the learning by doing The program allows students to explore concepts in realistic contexts. An advantage that is already implemented in the experiences of Virtual Training (virtual training) of industrial companies such as Global Spedition or large pharmaceutical companies such as Boehringer Ingelheim.
New way of interacting with technology
Spatial computing involves a new way of interacting with technology at all levels. From big data and IoT technologies, with new systems for collecting data from sensors, cameras and photogrammetry; to extended reality, virtual reality and mixed reality, with its new system for analyzing the environment and the possibility of creating dynamic three-dimensional spaces and higher quality. Spatial computing is also closely linked to artificial intelligence. Thanks to the ability of spatial computing systems to interpreting and responding to human actions accurately and in real time with the development of algorithms d e advanced machine learning and high-speed data processing capabilities.
Examples of the use of spatial informatics
Early examples of spatial computing were relatively simple. Such as GPS using different sensors to provide navigation and orientation aids. Today, however, the world of spatial computing is becoming more and more advanced. Thanks to the rise of Web 3.0 (the more three-dimensional web) and the innovations in Metaverse and extended reality. For this reason, we now have examples of spatial computing in a wide range of industries and sectors. In addition to the experience at the Zaragoza Aquarium, these are other great examples of Spatial Computing projects that can already be enjoyed:
A tangible example of the possibilities of spatial computing and extended reality in education can be found in the Kai XR project. A virtual reality platform where children can enjoy immersive experiences in the platform's different worlds: science, nature, travel, technology, sports…
An example of the distinctive contribution of spatial computing to the tourism sector can be found in the virtual skiing experience Frozen Emotion, developed together with Ibercaja to present the season of the great winter sport of the Aragonese Pyrenees.
Among the immersive experiences that have already been implemented in the healthcare field are the simulation developed by Boehringer Ingelheim . In which, within a virtual laboratory, healthcare professionals can immerse themselves in the process of preparing their latest intravenous medication, thus practicing its correct use without wasting training material.
Future of space computing
As 5G technology and network solutions evolve, extended reality systems become more advanced and artificial intelligence becomes more accessible, spatial computing technologies and applications will continue to grow . Space computing is soon to become a fundamental part of our access to the digital/virtual world. In this promising future of spatial computing , Apple's glasses, the Apple Vision Pro play a key role. The technology company has been able to go beyond virtual reality and mixed reality to launch a spatial computing headset which integrates all the tools and technologies that enable computational vision and its Edge Computing processing. At Imascono we count on the technical capacity and experience of our engineers specialized in developing applications and immersive experiences for help companies make the move to spatial computing. Do you want to develop your spatial computing project with us? Contact us at !
We've detected you might be speaking a different language. Do you want to change to:
Spanish 
English