CONNECTED ART
CLIENT
Zaragoza City Council
LOCATION
Zaragoza
PROJECT
AR experience in which the art and culture of the streets of Zaragoza come to life thanks to technology.
BRIEF
The streets of Zaragoza are transformed with Augmented Reality thanks to this project, which combines urban art and technology. Visitors can explore unique experiences, such as catching dream bubbles, meeting local superheroes or immersing themselves in history, by scanning QRs. An initiative of the City Council and the Chamber of Commerce to revitalize and digitize local commerce within the Paseos Comerciales program.
Chosen to revolutionize urban interaction, at Imascono we bring technology to the heart of Zaragoza. Through stunning Augmented Reality experiences, we connect citizens and visitors with the city in an innovative and dynamic way, enriching every corner of the public space. Discover Zaragoza like never before!
This project transforms Zaragoza into an interactive gallery where traditional and digital art come to life thanks to Augmented Reality. Through mobile devices, tourists, neighbors and the curious explore the urban artworks in a surprising way, turning the streets into a unique platform for artistic expression.
As participants walked through the city, they discovered hidden works of art along their routes, which they saw come to life through their cell phones using Augmented Reality. In this way, theustomers can interact with the physical and the digital, while discovering new points of the city, curiosities of each neighborhood and the history that makes each Paseo Comercial de Zaragoza an obligatory stop when touring the Aragonese capital.
443.385
Humans reached
Trapped dreams
Smiling children
"Working with Imascono has been a real pleasure as we have always had the predisposition, creativity, energy and performance of the whole team."
SPACESHIP PROJECTS
Tailor-made projects in which we offer all our experience and cutting-edge technologies to companies whose business and vision require a technological evolution. By becoming partners We customize to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
BITÁCORA l BLOG
DIGITAL LEISURE AS A NEW FORM OF ENTERTAINMENT
In this blog we explore how some immersive platforms and experiences are transforming traditional entertainment. Discover how digital entertainment has become a key part of our daily lives.
WHAT ARE TOURIST AND SMART DESTINATIONS AND WHAT ARE THEIR CHARACTERISTICS?
In this blog we tell you how technology and innovation are transforming the way we travel. Discover what characterizes a smart destination and why they are shaping the future of tourism.
