With the aim of providing interaction to Ibercaja's Xplora space and encourage their visit, we created a virtual experience that connects with digital natives through gamification and immersive technology. The proposal combines fun, movement and competition, generating a challenge that encourages the active participation of the younger audience.

Through Virtual Reality, we transfer the emotion of running to the digital world, allowing users to experience self-improvement in a gamified and interactive environment. This experience transmits the values of sport, energy and innovation that characterize both Ibercaja and the Xplora space.