IBERCAJA XPLORA
CLIENT
Ibercaja
LOCATION
Headquarters, Zaragoza (Spain)
PROJECT
Technological redesign of the headquarters with the development of different phygital experiences.
BRIEF
After the remodeling of Ibercaja's headquarters and surroundings in Zaragoza, the financial institution created the Xplora Space, a new meeting place, professional development, experience and citizen coexistence. Seeking to promote modernity and Ibercaja's commitment to the city.
The Ibercaja team gave us a free hand to fill this new space with life and interaction. "We want people to approach the bank, to visit us, to be inspired. We want them to try out the latest technologies and learn about the history of Ibercaja in a way never seen before."
Combining its new spaces and the latest technologies, we decided to bet on different interactive experiences both outside and inside the building. Interactive showcase, Augmented Reality, Virtual Reality, phygital experiences. Everything to generate impact, interaction data and surprise citizens with new initiatives that are changing from time to time.
Outside we installed a 32m2 screen that reacts to pedestrian traffic, immersing them in an underwater experience in the Ebro. Inside we installed another interactive screen in addition to the Portal of Time, a VR experience that invites you to know that same point of Zaragoza, the history of Ibercaja, in three different moments. Traveling to the past, and to the future!
303.363
impacts in 40 days
users in 40 days
minutes of time travel
SPACESHIP PROJECTS
Tailor-made projects in which we offer all our experience and our cutting-edge technologies to companies whose business and vision require a technological evolution. We become technological partners of our clients, customizing to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
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