KIMCHI!
photos taken at all Kimchi!s
average users per Kimchi! experience
of users provide their contact information
PHYGITAL TECHNOLOGICAL EXPERIENCES WITH HIGH IMPACT
In Korean, “Kimchi!” is what you say before having your picture taken, like “cheese” in English and “patata” in Spanish. It’s an invitation to smile and have a good time. Brands use animation, interactive window displays, gamified challenges, and photo booths to create unique moments that get people smiling, interacting, and having fun. This fusion between physical and digital is transforming brands’ presence in physical spaces, maximizing impact through personalization, interaction, and data collection.
Kimchi! offers high-impact, creative phygital tech experiences that engage users in physical spaces. It’s the epitome of experiential marketing and DOOH, combining creativity and innovation. for both interactive window displays and enhanced photo booths, as well as games and gamified challenges. An eye-catching way to transform brands’ physical presence, marketing initiatives, and customer experience.
ADVANTAGES OF KIMCHI!
QUALITY DATA FROM PHYSICAL SPACES.
Know first-hand the user of the physical spaces. The emotions aroused by the brand and the type of profile that tries the experience. Bidirectional interaction with users in real time. Recording of usage and sales process data.
MULTI-SCALE.
Kimchi! experiences adapt to all kinds of physical formats, from totems, screens and shop windows, to large interactive and immersive installations. Generating experiences of interactive games, photocalls and experiential marketing actions.
GAMIFIED, INTERACTIVE EXPERIENCES.
Go one step further in face-to-face actions. Where gamification and interaction generate a great emotional impact on users. Improving branding and brand positioning.
NO HARDWARE REQUIRED FOR USERS
The user lives the phygital experience in his own skin, he only needs to get in front of the screen and enjoy the Kimchi! In 3 seconds he is already immersed in the experience.
LOW ENVIRONMENTAL IMPACT.
Its phygital approach and online updating capabilities reduce the cost of outdated advertising materials and save on logistics, transportation and maintenance.
FOR ALL AUDIENCES AND SITUATIONS.
The Kimchi! experience is perfect to attract the attention of all audiences. More impact, more interaction, more training or more competitive play. You decide the situation and objectives.
QUALITY DATA FROM PHYSICAL SPACES.
Know first-hand the user of the physical spaces. The emotions aroused by the brand and the type of profile that tries the experience. Bidirectional interaction with users in real time. Recording of usage and sales process data.
MULTI-SCALE.
Kimchi! experiences adapt to all kinds of physical formats, from totems, screens and shop windows, to large interactive and immersive installations. Generating experiences of interactive games, photocalls and experiential marketing actions.
GAMIFIED, INTERACTIVE EXPERIENCES.
Go one step further in face-to-face actions. Where gamification and interaction generate a great emotional impact on users. Improving branding and brand positioning.
NO HARDWARE REQUIRED FOR USERS
The user lives the phygital experience in his own skin, he only needs to get in front of the screen and enjoy the Kimchi! In 3 seconds he is already immersed in the experience.
LOW ENVIRONMENTAL IMPACT.
Its phygital approach and online updating capabilities reduce the cost of outdated advertising materials and save on logistics, transportation and maintenance.
FOR ALL AUDIENCES AND SITUATIONS.
The Kimchi! experience is perfect to attract the attention of all audiences. More impact, more interaction, more training or more competitive play. You decide the situation and objectives.
KIMCHI!
IMASCONO TECH
We not only develop products, we also develop technology. We have a team of technologists and engineers who imagine and create new codes, frameworks, programs and tools that give life to our experiences. Artificial Intelligence, web programming, 3D art, cybersecurity, Business Intelligence, Big Data.
Kimchi! is based on the latest generation phygital technology: motion capture cameras, expressions and real-time data. A technical base that allows us to take the gamified experience to new creative levels. Get to know the whole Imascono tech ecosystem.
