THE BODY SHOP KIMCHI!
CLIENT
The Body Shop
LOCATION
Atocha Station (Madrid)
PROJECT
AcciOutdoor marketing design of an interactive Augmented Reality photocall.
BRIEF
The Christmas season is, without a doubt, one of the great shopping moments around the world. Everything is filled with advertisements, offers and promotions. On this occasion, The Body Shop opted for something totally disruptive: transforming Atocha station, Madrid, into its big stage!
The Body Shop sought to make an impact in a high-traffic environment, taking advantage of the influx of travelers at Atocha during the Christmas season. The brand wanted to differentiate itself through an interactive experience that would capture the public's attention and encourage visits to the store in the station itself.
Christmastime is undoubtedly one of the main shopping seasons worldwide. There are ads, deals, and promotions everywhere you look. This year, The Body Shop decided to do something completely disruptive: turn Madrid’s Atocha station into a stage for the store!
Travelers stood in front of a screen with different superimposed digital elements. 3…2…1… photo time! Next, after providing their information and printing the photo, users discovered their surprise gift.
5.000
people visited the store thanks to the photo booth giveaway
Increase in average purchase amounts
3D Christmas elements projected onto travelers at Atocha
"The wait time flew by! I loved it and I even got a photo as a souvenir”
KIMCHI!
Technological experiences with high impact of engagement and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions, attracting all eyes.
BITÁCORA l BLOG
HOW EXTENDED REALITY IS TRANSFORMING DOOH ADVERTISING
This form of advertising combines creativity, technology and analytics to maximize consumer impact. DOOH not only captures the attention of passersby, but also offers brands a platform to create memorable experiences and connect emotionally with their audiences.
HOW EXPERIENTIAL MARKETING REVOLUTIONIZES AUDIENCE INTERACTION
In a world saturated with information, major advertising campaigns and impacts, the experiential marketing has become the key for brands to not only be seen, but to be seen by their customers. heartfelt.
