THE TOWER OUTLET
CLIENT
ROS Retail
Iberebro
Telefónica
LOCATION
La Torre Outlet (Zaragoza)
PROJECT
Integration of different technologies for the internal and external management of the shopping center.
BRIEF
Iberebro, Telefónica and ROS Retail are joining forces to bring to life a major project in Zaragoza, the development of a new shopping center focused on offering visitors access to stores never before seen in the city.
Being a state-of-the-art shopping mall and focused on the WOW effect, the team was looking for a technological partner that could bring their creative ideas to life and, at the same time, provide a technical and grounded solution to manage all the contents. That's where Imascono comes in.
Together with them we developed the Admin, the internal content manager for both the La Torre Outlet team and the stores in the mall. From this CMS manager we update the contents of the website, the app, the virtual space, the screens and the totems with phygital experiences deployed throughout the shopping center.
A technological and creative integration that makes it possible to speed up the updating of information and fill the customer's visit with interactive experiences. In its first months since opening, more than half a million photographs were taken with Augmented Reality! Do not hesitate and visit the most digitized shopping center in Spain.
528.038
photos with Augmented Reality
visits to the virtual space
active users in the app
SPACESHIP PROJECTS
Tailor-made projects in which we offer all our experience and our cutting-edge technologies to companies whose business and vision require a technological evolution. We become technological partners of our clients, customizing to the maximum the whole process of integral developments that stand out for the ideation, definition and complete production of the digital project.
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