Digital leisure as a new form of entertainment.

A new way to have fun and enjoy our free time has arrived. The digital leisure has been a trend since the expansion of the Internet and the growth of the world of video games, social networks and streaming platforms. Now, this trend goes one step further with the incorporation of new immersive technologies. Where entertainment goes from storytelling at storyliving . From being mere spectators to being part of the action. In today's article we are going to take a closer look at the concept of digital leisure and its linkage with the Extended Reality the Spatial Computing and the Metaverse . In addition, we will learn about some of its the most important success stories, as well as the benefits it brings to both users and companies.

We understand as digital leisure all forms of entertainment that take place in the online world and/or through mobile/electronic devices. This type of entertainment takes advantage of the capabilities of the internet and digital technologies to connect with the audience, personalize content and encourage both the creation and consumption of all types of multimedia content. Watch series and movies on streaming platforms The new technology is also a great way to create and consume content on social networks, play online video games and explore immersive experiences in AR/VR are just some of the proposals. Digital entertainment has transformed the way people enjoy our free time, connect with culture and, above all, the way we socialize. Opening up a new range of opportunities for entertainment companies and the corporate world in general, for connect with your users/customers . You may be interested in → Augmented Reality in advertising with interactive content .

Technology is radically transforming entertainment . The first leap was the Internet and the birth of social networks and streaming platforms that made our way of relating to each other and enjoying our free time increasingly digital. However, since the advent of the Metaverse and the expansion of the Virtual Reality and Augmented Reality Immersive technologies are redefining the way we interact with digital entertainment. It is no longer just about consuming content, but also about fully submerge in it. Next, let's take a look at the The most important types of entertainment within the digital leisure trend.

RRSS

Social networks have become one of the fundamental pillars of digital entertainment, offering a platform where users can consume , create , connect and share their interests. A digital-social world where entertainment content is shared in real time, communities are created and a wide variety of multimedia content is accessed: photos, videos, articles, podcasts. And even interactive games and Augmented Reality experiences developed by the brands themselves, such as the case of Adobe who did not hesitate to use the RRSS and the AR filters to promote its macro-event Adobe MAX in Los Angeles.

Streaming platforms

Streaming platforms have revolutionized digital entertainment by providing instant, on-demand access to an extensive library of audiovisual content, including movies, series, documentaries and music. This accessibility has radically changed the entertainment consumption habits . These platforms have driven the original content production The company is diversifying the options available and proposing a personalized, user-centered consumption model. A consumption of multimedia content that can be made through screens or through immersive Virtual Reality experiences as in the case of KAI XR Platform the VR streaming platform focused on educational content for children.

Videojuegos

Video games have grown exponentially thanks to the Internet, the development of high-definition graphics, Virtual Reality and global connectivity, offering increasingly immersive and accessible worlds . In addition, video games are increasingly focused on creating experiences in which players can socialize, collaborate, and compete, creating a sense of belonging that goes beyond the game itself. This sense of belonging generated by video games can also be exploited at the corporate level, as in the case of the Foster Hollywood's virtual escape room, The Other Side for the scariest night of the year. A immersive mobile experience in which users have a mission: to prevent zombies from crossing the border between the virtual world and the real world.

Virtual Reality

The Virtual Reality is a before and after in the way in which we consume multimedia content, where the immersion in the action makes the fourth wall disappear to immerse us inside the entertainment universe. A change that becomes a reality, moreover, because it involves all of our body, movements and senses . VR glasses and other haptic devices make the experience much more realistic, allowing you to create new and amazing adventures. As in The Twists and Turns of Life the audiovisual production of VidaCaixa and Movistar Plus which becomes the first Spanish filming in the Metaverse. In addition, viewers can join the experience and enjoy exclusive content and challenges.

Realidad Aumentada

The new era of digital leisure and entertainment is not only about replacing face-to-face with virtual. It is also about completely revolutionize the actual experience . Thus, thanks to the Augmented Reality the user has more control and information about the show you are watching live . You can choose new angles from which to enjoy the event, see all kinds of additional information overlaid and even enjoy a much more immersive show by being able to add special effects and animated characters as if they were actually there. As in the Connected Art where culture, art and leisure come together thanks to technology. Thanks to the AR website you will be able to discover great experiences in the different Commercial Strolls of Zaragoza.

Experiencias phygital

The concept of phygital, the fusion of the physical and the digital is also transforming digital entertainment by combining the advantages of the online world with the close relationship with the user that is achieved in face-to-face experiences. The phygital leisure not only enriches the user-content interaction, but also strengthens the emotional connection and consumer engagement, creating a new paradigm in how we experience entertainment. An example of the phygital potential can be found in the Frozen Emotion immersive experience where, by combining the Virtual Reality with the physical bridge, the users feel the a drenaline to cross a bridge high in the mountains and ski down. You can to go deeper into the subject at Phygital as a new dimension in user experience .

Throughout this article we have been learning about some of the advantages and benefits offered by digital entertainment, both to companies in the entertainment sector and to the business world in general. In this section we would like to summarize the 6 main benefits of digital entertainment:

• Conexión emocional. El ocio digital permite a las compañías desarrollar experiencias envolventes, únicas y personalizadas que generan una conexión emocional fuerte con los usuarios. Fomentando el engagement hacia la marca con contenidos interactivos y de entretenimiento.

• Diferenciación. En un mercado saturado de estímulos, el ocio digital innovador ofrece a las empresas la oportunidad de destacar frente a sus competidores. Creando contenido digital único, desarrollando experiencias tecnológicas novedosas. Todo para capturar la atención del consumidor y reforzar la imagen de marca.

• Impacto positivo. En este tipo de experiencias inmersivas es el usuario el que toma la iniciativa de conectar con la marca, lo que convierte al ocio digital en una de las principales estrategias pull de marketing. El público objetivo es proactivo y vive este tipo de acciones como una forma de entretenimiento, no como una intromisión, generando un gran impacto positivo en la mente del consumidor.

• Increased creativity. El ocio digital invita a la creatividad dentro de la empresa y también fuera, con campañas de marketing y publicidad que marcan la diferencia y generan impacto en el público objetivo. Además, permite explorar nuevas formas de interactuar con los clientes.

• Omnicanalidad. El ocio digital facilita la implementación de una estrategia omnicanal, permitiendo a las empresas interactuar con los consumidores a través de múltiples plataformas y dispositivos de manera coherente y fluida. Ya sea a través de apps móviles, RRSS, o experiencias de Realidad Extendida, el ocio digital asegura que el mensaje de la marca llegue a un amplio público de manera efectiva, independientemente del canal que prefieran.

• Gamificación. La Gamification utiliza las mecánicas de los juegos para mejorar la participación de los usuarios y su motivación. Al aplicar estos principios en sus productos/servicios, en sus campañas de marketing y en sus experiencias de ocio digital, las empresas pueden mejorar significativamente el compromiso y la satisfacción de los clientes.

The future of digital entertainment is immersion. By immersion and by the further integration of advanced technologies as the Artificial Intelligence the Mixed Reality and Big Data, pushing the boundaries of the entertainment experience. Another key point is the content customization adapting digital entertainment to the tastes of each user. Creating experiences that can even change and adapt according to the experience that each individual wants to live. In addition, digital entertainment and leisure is expected to spread to other sectors. Through the Gamification sectors, such as education and healthcare, will leverage digital entertainment to improve student learning and patient treatment. On the other hand, the global connectivity and internet speed improvements The new technologies, such as 5G, will facilitate richer and more accessible digital entertainment experiences, democratizing access to digital entertainment.

Digital leisure is born from the commitment to the technology, the digital world and entertainment . Three key points that open a wide range of possibilities to connect with users and take fun to the next level. Throughout the article we have seen some examples, but here we want to show you the most surprising proposals for digital entertainment:

• El ocio digital también está presente en la cultura y los museos. ¿El mejor ejemplo? La apuesta por la tecnología y las experiencias inmersivas del Rafa Nadal Museum en Manacor. Una serie de instalaciones tecnológicas donde destaca la interacción, el uso de las últimas tecnologías y la conexión con los visitantes.

• Otro ejemplo de proyectos de entretenimiento y ocio digital es la gymkana en Realidad Aumentada desarrollada por Lacasitos. Un juego AR pensado para los más pequeños de la casa, en la que los niños tienen que atrapar a sus personajes favoritos en las calles de su ciudad.

• El ocio digital llega también a los sectores más empresariales como la banca. Buscando potenciar la conexión con la marca, Ibercaja ha apostado por la remodelación y transformación digital de su sede central. Con un nuevo Espacio Xplora que cambia la percepción de su empresa, propone nuevas actividades y que, gracias a la tecnología, conecta a los usuarios con los productos, servicios y nueva imagen de marca.

• Un ejemplo de unión entre ocio digital y experiencia phygital que destaca por su creatividad, originalidad, innovación y premios es la experiencia inmersiva de Disney y Star Wars. Donde los usuarios, al pasar por el escaparate AR, se convertían al instante en uno de sus personajes favoritos de la saga de ciencia ficción.

• Otra atracción interactiva de Disney es el photocall de Realidad Aumentada de Marvel. Una acción de promoción y marketing de su película Thor Ragnarok en la que los fans de los superhéroes se sintieron protagonistas del mundo de Asgard.

Undoubtedly, if there is one thing that all these digital leisure and entertainment projects have in common, it is that the user is at the heart of the experience . Different proposals in which from Imascono we have contributed our knowledge, creativity and know-how of new cutting-edge technologies. With more than 12 years in business With a team of more than 30 engineers and designers, and thanks to our proprietary methodology, we accompany you throughout the entire process of creating this type of surprising experiences, from conceptualization to implementation. Do you need an impactful digital entertainment experience? Contact with us and we will help you to transform your customer experience with immersive, inspiring and interactive proposals!