KIMCHI! THOR: RAGNAROK

Augmented Reality Photocall to promote the arrival of Thor: Ragnarok in theaters.
  • Customers

    Disney, Marvel

  • Technologies

    Augmented Reality

  • Sector

    Tourism and Leisure

Kinépolis Ciudad de la Imagen de Madrid

Once again, with our characteristic Augmented Reality photocall for events, we made the fans of Thor: Ragnarok feel like protagonists of the world of Asgard during the first week of the premiere at the Kinépolis Ciudad de la Imagen movie theaters in Madrid.

And they also get a printed photo as a souvenir! Just look at the faces of the users to see the impact of the action.

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I wouldn't have imagined having such a good time at the theater before seeing the movie itself.

DARÍO USÓN / USER (KINÉPOLIS CIUDAD DE LA IMAGEN)

14.960

Smiles identified

993

Twitter posts

42

Photographs per hour

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