Welcome to the museum of the future: a phygital revolution that gets more than 100,000 interactions.
  • Customers

    Rafa Nadal Academy by Movistar

  • Technologies

    Augmented Reality, Avatar, AI

  • Sector

    Tourism and Leisure

The museum offers numerous phygital experiences that put visitors themselves at the center of the action.

Rafa Nadal Museum aims to showcase the best moments of the sporting career of Rafa NadalHis trophies and memorabilia from throughout his career. But it goes far beyond the traditional exhibition rooms.

The museum features numerous experiences ranging from challenging your friends to a virtual obstacle course through the Rafa Nadal Academy and test your agility by scoring the highest number of points in your game at Augmented Realityto compete face to face with Rafa Nadal in virtual soccer or ask all your questions to your avatar with a virtual soccer engine. Artificial Intelligence.

It has been a luxury to once again work side by side with the Rafa Nadal Academy by Movistar team to create these exciting experiences that enrich, if possible, visits to the museum.


1/ Virtual Football

Dare to compete face to face with Rafa Nadal and score a goal in the top corner!

2/ Skill Game

Test your agility by getting the maximum number of points. Catch the points and avoid injuries.

3/ Virtual Race

Challenge your friends to an obstacle course through the Rafa Nadal Academy. Without a doubt a very fun and physically intense experience: jump, duck, run and catch the points.

4/ Photocall

Take a souvenir photo with your idol. You have several frames available to choose from. You can also leave your details or scan a QR to receive it in your email or download it to your mobile device.

5/ Ask Rafa

Ask anything you want to Rafa Nadal's AI avatar. What curiosity would you like to know?

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