YOUR STORY IN THE KITCHEN
CLIENT
Disney
Telefónica
El Bulli Foundation
LOCATION
Spain and LATAM
PROJECT
Augmented Reality App of the recipe book Te Cuento en la Cocina (I'm telling you in the kitchen)
BRIEF
When the most creative people and companies in the country come together, wonderful things happen. In this project Ferran Adrià, the great Spanish chef joins Telefónica and Disney to bring to life one of the most beautiful projects of his gastronomic career: creating a recipe book for children based on Disney, Pixar, Star Wars and Marvel stories.
To complement the physical book, they sought to develop an app that would be educational, fun and would bring families together. Among all the major international advertising agencies that applied, Ferran Adrià chose Imascono, the technology studio that presented him with a gamified virtual kitchen.
Seeing the creativity and technical quality already demonstrated by the PMV, the Disney, Telefónica and Ferran Adrià team decided to use it as a base to generate the entire app for the book. A virtual kitchen full of mini-games, gamified challenges, culinary tips... The result was an app focused on children that complements the physical book perfectly.
An interactive journey making each recipe your own Disney story, thanks to Augmented Reality photographs and the design of personalized comics. Contributing to the improvement of healthy habits through gamification.
These experiences show how technology can gamify the museum visit: proposing challenges, increasing participation, connecting with visitors and generating a great positive impact with all audiences.
92.498
families reached
recipes made
downloads performed
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