Thanks to Marta, the new cdigital concierge of Torre del Marqués has improved guest service, offering continuous, friendly, and multilingual assistance. The virtual assistant optimizes internal operations and increases visitor satisfaction. The hotel thus reinforces its position as a benchmark in rural tourism innovation, providing technology with soul, at the service of luxury. 

The support received from the Secretary of State for Tourism (SEGITUR) through the Ultima Milla program has been key to driving its development and bringing this project to fruition. 

The avatar welcomes and accompanies guests throughout their stay via mobile devices (tablet/smartphone). It answers questions about services, gastronomy, wellness, or plans in Matarraña. It speaks several languages and is available at all times, providing a sense of closeness without intruding on guests' relaxation. Its presence improves service efficiency and enriches the experience, acting as a cconcierge digital with a local soul.