RAFA NADAL WEBAPP
CLIENT
Movistar
Telefónica
LOCATION
Spain
PROJECT
WebApp developed to support Rafa Nadal's participation at Roland Garros
BRIEF
Rafa Nadal, the greatest Spanish tennis player of all time, participated in Roland Garros. He already has it made, but how can we send him all our encouragement?
Telefónica wanted to develop a viral marketing action that would allow any user to take a picture with Rafa Nadal. Under this premise, Imascono developed a simple WebApp, accessible from any device. A key aspect in the success of the campaign.
Thus we got more than 18,000 photos cheering for Rafa Nadal. All thanks to the easy to access and use WebApp, whose UX/UI design was designed for all audiences and user types. Thanks to its web format, the experience was quickly shared and viralized on Social Networks.
Thanks to the thousands of photos shared on Twitter, we became a trending topic and won a Roland Garros!
18K
photographs with Rafa Nadal
Trending Topic on Twitter
Roland Garros Championship
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