KIMCHI! THOR
CLIENT
Kinépolis Cinemas
Disney / Marvel
LOCATION
Kinépolis Cinemas Ciudad de la Imagen, Madrid (Spain)
PROJECT
Augmented Reality Photocall to promote Thor: Ragnarok in theaters
BRIEF
Going to the movies has never been so much fun. Not only because of the movie where Taika Waititi gave a comic twist to the best-known god of thunder. It's also for the moment before you sit down in your seat.
Our friends from Cines Kinépolis, plus the Disney/Marvel team, set us a challenge. Hey Imascono, we want the Thor premiere to be a big event, we want people to remember this day, this movie and these cinemas, what do you propose?
Going to the movies had never been so much fun. And we’re not just talking about the movie directed by Taika Waititi, but also about the phygital experience before you take your seat.
Thanks to this augmented reality open-air photo booth, you can travel to Asgard and become one of the characters in the story. Plus, you can take home a printed photo as a souvenir!
14.960
People enjoyed the experience on the opening weekend
people shared their impressions of the project on X
photographs per hour
“I never imagined I would have so much fun at the movie theater before even watching the movie.”
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
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