RAFA NADAL MUSEUM
CLIENT
Rafa Nadal Academy by Movistar
LOCATION
Rafa Nadal Museum, Manacor (Spain)
PROJECT
Interactive and gamified experiences designed to put the user at the center of the museum visit.
BRIEF
Rafa Nadal Museum goes beyond the traditional exhibition halls. The museum of the Spanish tennis player proposes to make you the real protagonist of the action, with different phygital experiences where we are the visitors who take the reins of the visit.
Rafa Nadal's team asked us to give it a twist, bringing new interactive experiences related to sports beyond tennis. Squeezing the most out of our creativity and physical technology.
The creative torrent has gotten out of hand. We have filled the Rafa Nadal museum with interactive experiences, and there are still many more to come:
⚽ #VirtualFootball - dare to compete head to head with Rafa Nadal
🙌 #SkillGame - test your agility by scoring the maximum number of points
🏃♀️#VirtualRace - challenge your friends to an obstacle course at the Rafa Nadal Academy
📷 #Photocall - take a souvenir photo with your idol
🏆#AskRafa - ask anything you want to Rafa Nadal's AI avatar
🏀 #BasketBall - One basket and a time limit, how many points can you score on Rafa's court?
These experiences show how technology can gamify the museum visit: proposing challenges, increasing participation, connecting with visitors and generating a great positive impact with all audiences.
76K
Photographs taken at your photocall
new people registered in their database through interactive experiences
questions answered by Rafa Nadal's avatar IA
KIMCHI!
Technological experiences with high engagement impact and creativity to attract users in physical spaces. The most innovative trend of DOOH marketing (digital out of home) that revolutionize the physical presence and the most interactive promotional actions attracting all eyes.
BITÁCORA l BLOG
AUGMENTED REALITY IN MUSEUMS: APPLICATIONS AND ADVANTAGES
To preserve and share culture, history, science and art with as many people as possible. This is, has been and will be the main objective of museums around the world. Now, these spaces for dissemination and exhibition have new technologies, such as Augmented Reality, to adapt museums to the new digital transformation.
PHYGITAL AS A NEW DIMENSION IN USER EXPERIENCE
The physical and digital worlds have never been more interconnected. Now, offline and online are merging, in a new user experience strategy known as phygital.
