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Immersive Experiences

Immersive rooms and mixed reality: two ways to take visitors back to the past.

+200%
Increase in dwell time at venues with immersive rooms (SEGITTUR)
97%
Of premium tourists would pay more for a mixed reality experience at a historic destination
x5
Higher message retention with immersive audiovisual experiences vs. static panels
Group of visitors in an immersive room with a medieval historic street projected around them
Value proposition

Two ways to travel to another time.

Two complementary formats to create the ultimate immersive experience. Immersive Rooms transform physical spaces through large-scale projections with enveloping spatial sound: collective, accessible, no individual devices. Mixed Reality Experiences let visitors see the reconstructed city overlaid on the real environment through MR glasses: personal, premium, extremely high impact. Two modalities, one goal: to take visitors to another time.

FEATURES

What the service includes.

01

Full 360° Projection (Room)

Complete coverage of the space's walls, floor and ceiling. Visitors are enveloped in the historical scene, feeling part of the story. No individual equipment.

02

Immersive Spatial Sound

A multichannel audio system synchronised with the projected images. Sounds surround visitors from every angle, completing the total immersion.

03

Historical Reconstruction in MR

Through mixed reality glasses, visitors see the reconstructed city, its characters and its events precisely overlaid on the physical space they are walking through today.

04

Animated Period Characters

Animated historical figures that move and interact in the real space through the MR glasses. An unprecedented theatrical and historical experience.

05

Adaptable to Any Space

The rooms adjust to different sizes and geometries. MR experiences are compatible with the main glasses on the market. Solutions for every kind of venue.

06

Differentiated Premium Product

Two levels of experience and price: a collective room for groups and general visitors; individual mixed reality for high-value premium and international tourism.

IMASCONO TECH

We don't just build products, we build technology.

We have a team of technologists and engineers who imagine and create new code, frameworks and tools that bring our experiences to life: Artificial Intelligence, web development, 3D art, cybersecurity, Business Intelligence and Big Data.

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