Gamified marketing
Every brand activation, turned into real engagement.
We create phygital experiences, digital actions and content that turn every touchpoint —from the virtual shop window to the photocall— into a moment of real engagement. We combine creativity, technology and gamification to build brand recall and shareable content with real impact. The result: a brand that surprises, innovates and generates interaction data from both its physical spaces and its digital actions.
What the service includes.
Virtual shop windows
The physical shop window becomes a phygital experience: with augmented reality, passers-by become the star of the campaign without touching anything or downloading any app. The same format works in outdoor advertising (DOOH) or in the store's own window.
Game mechanics in the activation
Challenges, levels, rewards and prize draws built into the experience. Customers stop looking at the campaign and start playing it, which multiplies dwell time compared with a conventional format.
AI Photocall
Customers stand in front of the device and within seconds see themselves inside the campaign: wearing the collection, on the brand's set, inside the launch universe.
Instantly downloadable and shareable
Participants receive their content on their phone via QR within seconds, ready to share on social media with the brand's official hashtag.
Multichannel content
The pieces produced work for the web, social media, in-store screens, the virtual space and advertising: one production, multiple uses and platforms.
Participation data
Who takes part, how long they stay, what they share and what they ignore. The activation stops being measured in attendees and starts being measured in behaviour and real reach.
We don't just build products, we build technology.
We have a team of technologists and engineers who imagine and create new code, frameworks and tools that bring our experiences to life: Artificial Intelligence, web development, 3D art, cybersecurity, Business Intelligence and Big Data.
Shall we talk about your challenge?
Let's talk about your project →Tell us your challenge and we'll propose the most efficient solution.