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Virtual fitting rooms

We turn your shop window or catalogue into a virtual fitting room: customers try on the product with AR or explore it guided by an AI agent, in seconds and without downloading anything.

27%
higher conversion with virtual fitting rooms versus buying without trying (Warby Parker)
30-50%
reduction in returns when customers try the product virtually before buying
<3 seconds
activation by presence detection, without touching anything (Multiópticas case)
Group of visitors in an immersive room with a medieval historic street projected around them
Value proposition

Try it on before you buy it, in the shop window or in the catalogue.

We turn the shop window and the product catalogue into a virtual fitting room: customers see themselves with the product overlaid in real time through AR, or explore it guided by a conversational agent that answers questions and knows the available stock. All without downloading anything, whether standing in front of the window or from their phone. Customers decide with more confidence before buying, and the brand gains conversion, fewer returns and a shop window that never stops selling.

FEATURES

What the service includes.

01

Activation by presence detection

The system detects the customer in front of the screen and overlays the product in real time, with no need to touch anything.

02

Two installation points

The same format in the shop window and on an indoor screen, so the experience continues inside the store.

03

Embedded conversational agent

It guides customers in their language, answers product questions and discreetly communicates stock availability.

04

CMS to update the catalogue

The store team adds or removes models without depending on third parties, in sync with what's on physical display.

05

Realistic product detail

Materials, textures, shadows and proportions worked in detail so the product tried on looks exactly as it is, with no surprises on delivery.

06

Frictionless access

Available from the shop window or from any browser, with nothing to install, on computer, tablet or mobile.

IMASCONO TECH

We don't just build products, we build technology.

We have a team of technologists and engineers who imagine and create new code, frameworks and tools that bring our experiences to life: Artificial Intelligence, web development, 3D art, cybersecurity, Business Intelligence and Big Data.

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