TENÍAS GROUP
CLIENT
Tenías Group
LOCATION
Virtual World
PROJECT
Virtual twin of the machinery for its presentation and commercialization
BRIEF
Tenías is a company specialized in the manufacture and distribution of agricultural and livestock machinery. Since its foundation in 1956, the company has been at the forefront of the sector, with presence in more than 50 countries. Its strong point is trust, in addition to having the most up-to-date technological means.
Tenías' sales team contacted us to solve one of their problems. pains How to present and market their machines without relying on them physically? They were looking for a way to go beyond photographs and videos, beyond having to transport them from show to show (with the logistical expenses and opportunity costs that entails).
The Tenías sales team asked a question: how can we present and market our products without depending on the physical machines? They were looking for a way to go beyond photos and videos, beyond having to transport their machines from one trade fair to the next. The solution? Bring their machinery into the virtual world. We created a virtualized catalog of all their machinery in the form of interactive infographics. Every part and every last detail of the machinery is explained, helping users understand how they work and supporting the sales pitch and value proposition.
This Virtual Twin allows a 360º demonstration of the machine, accurately showing its operation, benefits and key features. A new era in agricultural machinery marketing begins.
20
interactive points with explanations
national and international trade fairs offering the experience
reduction in expenses incurred by the company to attend trade fairs and industry events
“This virtualized catalog completely transforms the presentation of Grupo Tenías’s value proposition. Now its machines can be multiplied and reach every corner of the world”
VIRTUAL TWIN
Digital worlds that allow users to have a large-scale view of the space or process. Interactive maps and infographics that guide the user, in which the different points of interest are explained visually. Where the important thing is the access to information and the personalization of the interactive experience.
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