BRANDING BRANDS
of consumersis ecompanies are expected to offer personalized interactions. (McKinsey)
more times major multinationals invest in advertising and brand management. (McKinsey)
fashion companies will double their investment in technology: from 1.6 %-1.8 % today to 3.0 %-3.5 % in 2030. (McKinsey)
FROM STORYTELLING TO STORYLIVING: ACTIVATE YOUR BRAND WITH IMMERSIVE TECHNOLOGY
At Imascono we combine creativity, innovation and strategy to transform your brand vision into unique, memorable and relevant experiences. In a saturated market, we differentiate your proposal with digital solutions that captivate.
Every brand has a story to tell. Ours is to help you tell yours with authenticity: from fully personalized experiences to interactive tools that generate real connection with your customers.
We apply the latest in artificial intelligence, automation and virtual environments to optimize every touch point and maximize the impact of your brand. We don't just give you tools: we help you rethink your brand with a digital, strategic and results-oriented mindset.
We create immersive experiences such as personal shoppers with AI, virtual fitting rooms and interactive showcases, as well as virtual worlds that strengthen your community and position your brand as a creative and technological reference.
Technology is creativity in action. It's time to use it to your brand's advantage.
TECHNOLOGICAL TRENDS IN BRANDING AND BRANDING
IMMERSIVE BRAND EXPERIENCES
In a world saturated with stimuli, highlight is no longer enough: you have to connect. Marketing evolves from being observed to being experienced. By integrating technologies such as AI avatars, augmented photocalls, or intelligent mirrorsyour campaigns are transformed into interactive and memorable experiences that immerse the customer in a visual and emotional journey far beyond the expected.
VIRTUAL AMBASSADORS WITH IA
Create intelligent avatars that act as virtual representatives of your brand. AI-powered, they can play the role of influencers, personal shoppers or virtual assistantsThey guide your customers with empathy and precision throughout the entire buying process. They speak their language, understand their emotions and offer a humanized experience that reinforces your brand identity and increases customer satisfaction.
DATA-DRIVEN STRATEGY
Creativity also feeds on data. With predictive analyticsYou can anticipate behaviors and preferences before your customers express them. So you can design more effective campaigns. effective, relevant and emotionalaligned with what your audience doesn't yet know they need. Smart creative turns data into real impact for your brand.
INSTANT CUSTOMIZATION
Every customer is unique, and technology allows you to treat them as such. With tools that personalize the experience in real time, you can tailor content, messages and offers to authentically connect with each individual. Automate relevant interactions that increase the perceived value of your brand at every touchpoint and deliver the best, right when your customer needs it.
CUSTOMER EXPERIENCE IN THE VIRTUAL WORLD
Technology redefines the customer experience digital by turning it into a participatory, immersive environment full of possibilities. Through virtual spaces gamifiedinteractive showrooms, digital events or customized trainings.your brand not only communicates, but also builds community. These environments allow users to explore, play, learn and interact around a shared, dynamic and constantly evolving brand experience.
ENGAGEMENT IN INTERACTIVE SPACES
Brands are no longer limited to communicating: play, challenge and connect. Brands that bet on the gamification and corners interactive turn attention into real engagement. Through bidirectional and adaptive real-time experiences, they not only generate a powerful effect wowbut rather create an emotional connection with their audience, picking up on their insights instantly and reinforcing brand recall with every interaction.
IMMERSIVE BRAND EXPERIENCES
In a world saturated with stimuli, highlight is no longer enough: you have to connect. Marketing evolves from being observed to being experienced. By integrating technologies such as AI avatars, augmented photocalls, or intelligent mirrorsyour campaigns are transformed into interactive and memorable experiences that immerse the customer in a visual and emotional journey far beyond the expected.
VIRTUAL AMBASSADORS WITH IA
Create intelligent avatars that act as virtual representatives of your brand. AI-powered, they can play the role of influencers, personal shoppers or virtual assistantsThey guide your customers with empathy and precision throughout the entire buying process. They speak their language, understand their emotions and offer a humanized experience that reinforces your brand identity and increases customer satisfaction.
DATA-DRIVEN STRATEGY
Creativity also feeds on data. With predictive analyticsYou can anticipate behaviors and preferences before your customers express them. So you can design more effective campaigns. effective, relevant and emotionalaligned with what your audience doesn't yet know they need. Smart creative turns data into real impact for your brand.
INSTANT CUSTOMIZATION
Every customer is unique, and technology allows you to treat them as such. With tools that personalize the experience in real time, you can tailor content, messages and offers to authentically connect with each individual. Automate relevant interactions that increase the perceived value of your brand at every touchpoint and deliver the best, right when your customer needs it.
CUSTOMER EXPERIENCE IN THE VIRTUAL WORLD
Technology redefines the customer experience digital by turning it into a participatory, immersive environment full of possibilities. Through virtual spaces gamifiedinteractive showrooms, digital events or customized trainings.your brand not only communicates, but also builds community. These environments allow users to explore, play, learn and interact around a shared, dynamic and constantly evolving brand experience.
ENGAGEMENT IN INTERACTIVE SPACES
Brands are no longer limited to communicating: play, challenge and connect. Brands that bet on the gamification and corners interactive turn attention into real engagement. Through bidirectional and adaptive real-time experiences, they not only generate a powerful effect wowbut rather create an emotional connection with their audience, picking up on their insights instantly and reinforcing brand recall with every interaction.
IMASCONO TECH
We not only develop products, we also drive the strategic use of technology in branding and brand management. Our team of technologists and engineers is dedicated to designing and creating new codes, frameworks, programs and tools that transform our solutions for brand managers looking to differentiate themselves. From Artificial Intelligence and web programming, to 3D art, IoT, Business Intelligence and Big Data, we are at the forefront of technological innovations. Discover how Imascono's tech ecosystem is revolutionizing technology integration in the branding universe.
