LACASITOS APP
CLIENT
Chocolates Lacasa
LOCATION
Spain
PROJECT
Augmented Reality app to let children's imagination run wild
BRIEF
Chocolates Lacasa is one of the most famous chocolate companies in Spain. Its brand Lacasitos is the most emblematic, chocolate dragées that children and not so children love.
Their marketing team was looking for a new approach to packaging, how they could make it more interactive, digital, more magical! In brainstorming with Imascono, they came up with the creation of animated characters that, thanks to Augmented Reality, came to life!
By scanning the QR code on the Lacasitos tubes, the fun characters appeared, which had to be fed with the famous chocolate dagrees. But these characters could appear anywhere. At home, in the street, in the park, all thanks to Augmented Reality. There are 5 different ones, collect them all!
In this way, children can create their own world full of fun and imagination, thanks to the amazing characters they will find inside the Lacasitos tubes.
With Augmented Reality they can watch a jellyfish dance, swim with a whale or skateboard with a cute bar of soap.
7.000.000
QRs generated
unique users
average time of use
SPACESHIP PROJECTS
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