5 benefits of implementing technology in your business
In a world where digitalization makes the difference between growing or falling behind, technology has become a company's best ally. From Artificial Intelligence to process automation, every advancement drives the productivity, optimizes resources and opens up new opportunities in the global marketplace.
In this article, we will explore how business innovation powers the evolution of business models, improving operational efficiency y strengthening customer relationships. In addition, we will learn about different success stories, such as the technological integration developed by La Torre Outletthe virtualization of Certest's facilities or the introduction of Artificial Intelligence in the internal communication and training in Iveco IRIA.
Examples of technology applied to business that show that now is the time for making the digital leap. Discover how technology can transform your business and get ready to innovate.
The importance of technology in business
In the digital era, technology is the engine of business growth. Its impact ranges from process automation to the improved decision making data-driven, optimizing efficiency and competitiveness.
For example, tools such as the avatars endowed with Artificial Intelligence like V-E-G-Aare revolutionizing the interaction with customers and employees, improving the experience and personalization in real time.
In this context, other key technologies such as Big Data, Business Intelligence y Blockchain are also transforming business. These tools enable the analysis of large volumes of data to obtain valuable insights, facilitating more informed and faster decisions.
In addition, the use of Blockchain ensures secure and transparent transactions, while Business Intelligence helps to optimize the management and competitiveness of companies. Together, these technologies enable companies to improve their operations, innovate their services and maintain a competitive advantage in a constantly evolving market.
You may be interested in → How to implement automation in companies and maximize its impact.
Benefits of technology applied to business
Implementing technology in a company is not only an improvement, it is a strategic leap towards efficiency, competitiveness and innovation. From automation to the development of interactive infographics to raise awareness and optimize production lines. Each technological advance in the business model strengthens the market position.
These are some of the main benefits:
Market differentiation
In an increasingly saturated and competitive market, the ability to offer unique experiences is key to stand out. At the level of experiential marketingthe interactive corners y enlarged photocalls are an effective way to create an immersive experience that combines the digital with the physical, to connect emotionally with users. These spaces allow customers to interact with the brand in a fun and personalized way, generating greater engagement and loyalty.
An example of this can be found in Kimchi! Love Naturala promotional action developed by Big HouseThe objective? Encourage interaction and cross-selling in the shopping center. by turning the central area into a virtual jungle. These types of phygital experiences not only seek to be entertaining, but also integrate real-time promotions and metrics, improving brand visibility and differentiating from the competition.
Business expansion
Technology opens new doors for companies to expand both in the physical and digital world. One of the main ways to achieve this is through gamified environments for social events, product presentations or in-house trainings that allow users to enter a unique, virtual space. As in the case of Exclusiversethe virtual home of the No. 1 travel club worldwide Exclusive Traveler Club where members from all over the world find a place to connect with both the brand and other partners.
Protection of information
In the digital age, protecting customer and transaction information is more crucial than ever. The integration of cybersecurity and blockchain into enterprise systems. guarantees secure and transparent transactions.
The blockchain, being a decentralized and immutable technology, allows you to verify each transaction and ensure that the data is not alteredThe company's cybersecurity solutions protect platforms and applications against external threats. This comprehensive approach ensures user confidence and protects both sensitive data and long-term business relationships.
Resource optimization
Resource optimization is one of the greatest benefits that technology can bring to a company, especially when it comes to training and education. Virtual Training allows companies to reduce opportunity cost and save on products for training purposesThe virtual simulation of the machines or processes can be performed before proceeding with the on-site part.
Professionals can familiarize themselves with the components and operation of the tools in a controlled environment, no need to stop production or interrupt the workflow. This methodology not only saves time, but also ensures that employees are better prepared, optimizing both financial and operational resources. Companies such as Global Spedition, Boehringer Ingelheim or CEVA have already taken this step in virtualized training.
Increased productivity
The automation of processes and the implementation of digital solutions enable companies to increase your productivity by reducing the time spent on repetitive tasks.
For example, the AI avatars can assume the tasks of 24-hour customer serviceThe new system provides instant, personalized responses to users, freeing employees to focus on what's really important: create, innovate and grow the business strategically.
Implement technology in your business with Imascono
Digital transformation is not just a trend, it is the key to companies innovate, grow and connect better with your customers. At Imascono, we take technology a step further by developing combinations of Artificial Intelligence solutions, Extended Reality and gamification to drive both business and industry into the future.
Success stories
Throughout this article, we have learned about some of the most interesting projects at implementation of new technologies in business models of a multitude of companies.
We would like to present some more success stories, differentiated by sector and by the great change they meant for their companies.
- Cervantes IA → As an example of the implementation of technology in the business models of the. tourism we highlight the project carried out by iurban that merges Artificial Intelligence, tourism and literature. Miguel de Cervantes returns to Castilla-La Mancha through his AI avatar to be the best tour guide for visitors to Alcázar de San Juan.
- Ibercaja Xplora → The technology in banking is also beginning to implement the latest advances in innovation to transform the customer experience, both digitally and in person, redesigning its physical spaces with a focus on technology, as in the case of Ibercaja's headquarters.
- ApeTest → In the health field we would like to highlight the pilot project launched by the Government of Aragon and the APE Foundation to take advantage of new technologies and gamification techniques to bring clinical questionnaires closer to the youngest. In the webapp, children and adolescents complete a series of steps and answer a series of questions that help to detect cases of ADD in contexts designed to make them feel more comfortable and safe.
- Lacasitos App → If we focus on the sector of the retailOne of the most relevant success stories is the Augmented Reality project launched by Lacasitos. Hidden in their iconic tubes are a series of collectible characters, scan the QR, find them and give them chocolate dragees!
- Hispanosuiza → Transforming the business model in the industrial sectorIn this case, in the automotive field, we highlight the digital project of Hispanosuiza. For their latest electric supercar, the Carmen Sagredadeveloped a whole new infoentertainment system that includes a 3D model of the car, a webapp and a new vehicle control.
- Rafa Nadal Academy → Finally, focusing on the education and training sectorwe find the virtual recreation of Rafa Nadal's Tennis Academy. A pioneering project that helps anyone to travel virtually to Manacor (Mallorca) and see firsthand all the facilities, methodology and values taught at the academy.
These use cases and the benefits discussed during this article demonstrate that the use cases and the benefits discussed during this article demonstrate that theechnology plays a key role not only in optimizing business, but also in creating more human, immersive and emotional connections with users.
At ImasconoIn every project we seek to humanize our interaction with technology, making it more intuitive, more useful, more focused on the true protagonists of all advances and innovation: human beings. More than fourteen years in business and working at national and international level with large companies drives us every day to continue transforming and helping to implement technology in businesses of our partners.
Want to take your business to the next level with innovative technology? Contact with us and discover how technology and creativity can transform your brand.
