of retail organizations are already using Gen AI in customer service (Capgemini)
increase in revenue per visitor after incorporating AR experiences in their physical stores (Deloitte)
of people think their shopping experiences are boring (Accenture)
CONSTANTLY EVOLVING RETAIL & LEISURE TECHNOLOGY
If there is a sector that is constantly evolving, it is the retail sector. We are living the golden age of online commerce, we are witnessing the emergence of new sales channels and physical stores are revolutionizing the concept of customer experience with new phygital proposals.
Undoubtedly, this is a technological and digital transformation that is born with the objective of: differentiating from the competition, monitoring market trends, connecting emotionally with users and attracting and surprising with unique proposals.
To this end, customer experience is key to growth, especially for retail, leisure and entertainment companies. Personalized, close and always accessible customer service is making the difference in the customer centric strategy of companies.
TECHNOLOGY TRENDS IN RETAIL & LEISURE
EXPERIENTIAL MARKETING. DIGITAL OUT OF HOME (DOOH).
It is committed to the phygital concept, bringing the virtual world into the physical world. Through animations, interactive showcases, gamified challenges and photocalls, users are immersed in a digital experience that is created around them. All to revolutionize the physical presence of brands by attracting all eyes.
FROM STORYTELLING TO STORYLIVING.
Moving from being mere spectators to being part of the action. New trends in digital entertainment to connect with the audience in a much deeper and emotional way. Creating a new paradigm in how we experience leisure and entertainment.
INNOVATION IN THE SHOPPING EXPERIENCE.
One more step in Customer Centric. Thanks to retail and entertainment technology, each individual customer is provided with content that is accurate, memorable and consistent with their needs. Creating a dynamic experience and providing customers with the right information and incentives when they need it most. Both in physical stores and in online stores.
PERSONALIZED CUSTOMER SERVICE.
Personalized recommendations, tailored assistance and consultation service, better understanding of customers also on an emotional level, predicting future needs. Humanization of the interaction between brand and customer thanks to Artificial Intelligence and hyper-realistic avatars that personify brand values and commercial discourse.
AUTHENTICITY AND EXCLUSIVITY.
Development of phygital capsule collections where, thanks to NFTs and Blockchain technology, authenticity and traceability are guaranteed. It generates a sense of exclusivity and belonging and is manufactured to order. Avoiding excess inventory and reducing environmental impact.
NEW DIGITAL MARKET.
Evolution in terms of shopping experience, personalization, creativity, Big Data and immersion in e-commerce and marketplaces. Customization of the interface according to user profile with more accessible, intuitive and humanized processes. Betting, in addition, on the latest trends in Blockchain, NFTs and cryptocurrencies in the new digital economy.
EXPERIENTIAL MARKETING. DIGITAL OUT OF HOME (DOOH).
It is committed to the phygital concept, bringing the virtual world into the physical world. Through animations, interactive showcases, gamified challenges and photocalls, users are immersed in a digital experience that is created around them. All to revolutionize the physical presence of brands by attracting all eyes.
FROM STORYTELLING TO STORYLIVING.
Moving from being mere spectators to being part of the action. New trends in digital entertainment to connect with the audience in a much deeper and emotional way. Creating a new paradigm in how we experience leisure and entertainment.
INNOVATION IN THE SHOPPING EXPERIENCE.
One more step in Customer Centric. Thanks to retail and entertainment technology, each individual customer is provided with content that is accurate, memorable and consistent with their needs. Creating a dynamic experience and providing customers with the right information and incentives when they need it most. Both in physical stores and in online stores.
PERSONALIZED CUSTOMER SERVICE.
Personalized recommendations, tailored assistance and consultation service, better understanding of customers also on an emotional level, predicting future needs. Humanization of the interaction between brand and customer thanks to Artificial Intelligence and hyper-realistic avatars that personify brand values and commercial discourse.
AUTHENTICITY AND EXCLUSIVITY.
Development of phygital capsule collections where, thanks to NFTs and Blockchain technology, authenticity and traceability are guaranteed. It generates a sense of exclusivity and belonging and is manufactured to order. Avoiding excess inventory and reducing environmental impact.
NEW DIGITAL MARKET.
Evolution in terms of shopping experience, personalization, creativity, Big Data and immersion in e-commerce and marketplaces. Customization of the interface according to user profile with more accessible, intuitive and humanized processes. Betting, in addition, on the latest trends in Blockchain, NFTs and cryptocurrencies in the new digital economy.
IMASCONO TECH
We not only develop projects and products, we also develop technology. We have a team of technologists and engineers who imagine and create new codes, frameworks, programs and tools that give life to our experiences. Artificial Intelligence, web programming, 3D art, cybersecurity, Business Intelligence, Big Data. Get to know the entire Imascono tech ecosystem.
